长沙招聘

Key Responsibilities

Digital Marketing

• Leveraging search and content expertise to build and continuously develop the best-in-class mobile and digital experience that maximizes brand visibilities and encourages more digital traffics/ visits.
• Developing digital communication calendar with an understanding market evolvement and brand product strategic focus
• Collaborating with retail and EC sales teams to develop promotional programs to increase sales, retain existing customers, and encourage more and better return visits.
• Playing active role at SCH IT and DM DX in requirements definition and project management of new systems, technologies, and features as needed.
• Constantly leading agency team to produce up to date content that will encourage return visits to the brand digital platform.

 

Collect and Manage the digital leads and prospects, by working with CRM and SCH DX closely

• Following the market:
• Consumer’s reaction towards different digital activity
• Competitor’s digital event/activity
• Digital industrial evolvement

 

Proposing digital solutions by understanding the brand strategic priorities, via

• Various survey method
• Available inside and outside data base
• Professional research agency in special requirement

 

Support Communication Manager to planning & execute digital initiatives, including but not limited to

• Data collection, analyzing & segmentation/labeling
• Regular Data reports with observation and solution
• Communication plan
• Execution

 

Other digital solutions, to collaborate with Marketing CRM

• Brand. Cn Chinese site (to support BH Block-chain)
• Lead contents productions for other official accounts at Weibo and RED
• Track and manage the conversion rate of Digital leads and prospects, while measuring the content efficiency with EC team upon conversations.

Requirement

1. About 5 years previous experience in digital marketing, online retail,
2. with a strong track record working in the digital space and a strong vision for the evolution of the space
3. A deep understanding of social media and how it is changing customer behaviors online.
4. Ability to incorporate a strong aesthetic sense into work, to evaluate copy, and to align marketing messages for a superior customer experience and brand communication
5. Analytical skills to draw conclusions from sales reports, web analytics, and other systems.

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