长沙招聘

Objectives of the Role

1. Successfully launch the brand in China

2. Manage brand P&L, i.e. grow sales and profit across multiple channels

3. Develop and execute brand marketing plans, working with the marketing team

4. Identify and track relevant market intelligence, including competitor analysis etc.

Main Responsibilities:

1. Developing and executing branding, marketing and sales strategy and plans to drive brand growth, based on consumer and channel partner insights

2. Working closely with sales team and channel partners to plan and execute sales expansion and drive commercial results

3. Implementing marketing plans by working with marketing team and external suppliers to deliver on time and on budget

4. Setting and managing product pricing across different channels

5. Determining the allocation of different products or product lines to different channels

6. Coordinating development of communication materials such as catalogues, websites, brochures, packaging and in-store displays

7. Monitoring and analyzing business performance against goals and competitors; coordinating regular meetings and preparing regular reports outlining the brands’ performance

Requirements:

1. Minimum of 4 years of product, brand management or marketing experience, with strong exposure to or experience in sales or channel development

2. Industry background in premium consumer goods, e.g. beauty products, sports equipment, consumer electronics etc

3. Good sense of key industry trends and developments, in terms of products, channels and marketing levers and platforms

4. Experience in new brand launch is a plus

5. Clear communications in written and oral English and Chinese; ability to explain bigger picture items and 'technical' details to the senior leadership team to get their buy-in

6. Mature, well-balanced personality, ability to listen to and accept others' point of view

7. Mixture of analytical, data-driven decision making and creativity

8. Interest and passion in beauty and cosmetics

Half Century History in China
Singaporean company, with presence in China for nearly 50 years, 30 as a distributor of foreign brands
Navigating through China's consumer, economic, policy and regulatory development ups and downs

Singapore Listed & Family Managed
Listed in Singapore, transparent nature of a public entity
Family-managed in 3rd & 4th generation, with personal touch & trust of a family enterprise and the well-capitalised

Deep Roots in Japan & Asia
Have deep roots in Japan, opened first office there in 1935
Also have a team and property investment in the country; China GM grew up in Kobe and speaks Japanese

Close Relationship with Cross-border Channels
Today focusing on managing premium beauty, wellness & lifestyle brands in Greater China
Full channel coverage, managing eCommerce in-house & close partnership with leading players

Strong in-house Digital Marketing Capabilities
In-house digital and integrated marketing team to engage with consumers and professional users, via Wechat, Weibo, live streaming？ and other platforms

Broad Asian & Global Footprint
Founded in 1905 in Bangkok, starting as a textile trader with 2 people
Now in 30 countries with 10,000 employees
Shanghai Office 86 employees

Business ranging from:
Beauty Brand Distribution
Apple Brand Retailing
Luxury Watch Retailing
(Omega, Rado, Breitling, etc.)
IT Solutions for Banking
IT Distribution / Services Providing
Property Investment & Financing,
Manufacturing (Yarn, Suits, etc.)
ODM / OEM Sourcing + Self Brand Business

Thakral Corp listed in Singapore since 1995, focusing on beauty, wellness and lifestyle brand distribution in HK & China and property financing / investment in Australia & Japan


公司地址： 上海市徐汇区桂箐路65号新研大厦B座5楼
邮政编码： 201103
联 系 人： 人力资源部
电子邮件： hr@thakral.com.cn
网站地址： ***************************