长沙招聘

In today’s world, our markets are increasingly more fragmented, and our consumers more demanding. We need to transform our Marketing to collectively improve our operational effectiveness, while we engage our consumers more deeply with the creation of breakthrough and award-winning brand and product storytelling, the activation of sharper digital plans, and the development of quicker and more impactful innovation.

The latter requires a specific focus and expertise as well as a strong consumer centric approach. For this reason, regional Innovation Hubs are being created, each serving the markets and consumers from the region (EMEA-LATAM, Asia and North America), and working closely with and across all Brand Companies.

We are hereby looking for an Innovation Ideation Expert for Asia to be located in China, reporting to Head of Innovation Team in China. The person will be in charge of leading ideation phase of innovation (from trends and insights, to concepts, to business case and prototyping) for our strategic international brands across 3 consumer types (Party People, Aspiring Social and Successful Professional). This role will be located in China given these consumer segments are over indexed in the market. He or she will deliver will take in requirements from the region and deliver innovation for broader Asia geographies. He or she needs to be a strong and collaborative project manager from innovation or marketing background with a true passion for innovation, and familiar with consumer insights and trend watching.

Job Purpose

Contribute to drive powerful and scalable innovations on our strategic international brands, by building and implementing a consumer centric Innovation model for Ideation phase: from insights and trends analyze to concepts generation and business potential assessment.

Contribute to develop and foster an innovation culture within the group

Accountabilities

1. Contribute on building a leading-edge innovation capability to feed business strategy, Portfolio management and local planning in affiliates:

· Consolidate and act on key trend and insights for the 3 key consumer segments (Party People, Aspiring Social and Successful Professional):

o Leveraging global foresight and regional/market insight teams identify key trends/shifts for the design target in the cluster markets

· Develop product concepts on those insights

o Validate them with consumer understanding of what is their business potential and make priorities between ideas/concept

· Prototypes and Business Case development:

o In collaboration with Brand Companies build first prototypes based on previous concept assessment

o Check market interests, run innovation SWOT analysis, size of the prize definition (and scenarios), future and purpose of what we want to achieve.

o Test first prototypes with consumer to define the product features (e.g. different colors, different tastes)

o Feed and work closely with Brand Companies on their respective areas, with relevant innovation concepts that are aligned with their Brand Strategies.

2. Contribute to design the Innovation roadmap to accelerate innovation pace in the area in context of Asia’s Transform 2030 agenda:

· Aggregate business needs and gaps in terms of Innovation

· Determine key priority projects (6/12/18/24 months plan) aligned with those.

3. Drive consumer centricity across the business and Foster strong collaboration and interaction within the Asia innovation HUB, Brand Companies and Markets:

· Engage with Regional Market Cos, Brand Cos, Region, GBD and Commercial teams in-market and contribute to create a true consumer centric innovation community.

· Be a strong contributor of the design and implementation of the mid/long-term roadmap within the assigned markets to create a true consumer centric NPD and build sustained competitive advantage versus competition.

· Challenge / inspire on business opportunities and identify possible synergies and pain-points in markets for an on-going enrichment of global approaches with local specificities.

· Identify and share best practices to feed global Pernod Ricard Innovation and Marketing teams.

· Foster Innovation network (regular meetings, sharing sessions).

Job Requirement

Academic & Professional experience required

· Master’s degree

· At least 5y professional experience in consumer marketing, including:

o marketing analytic insights, trend watching or consumer insight

o creativity workshops facilitation and management of output

o cross-functional / cross-markets / cross-brands project management

o product development or activation planning or trade/sales or good financial acumen will be a plus

· Languages: Both English and Chinese (strong business proficiency in written and verbal communication) are required

Marketing functional skillset (Leading edge and Mastery requirements)

· Product Evolution and Innovation (Mastery)

· Insights into Action (Mastery)

· Creativity (Mastery)

· Project management (Mastery)

· Digital Acumen (Mastery)

Leadership Attributes & Competencies

The 7 competencies in bold below are mission critical for this role to drive Pernod Ricard’s marketing transformation. Recommendation is that a candidate to be retained for this position should rate at least “Capable” on at least 4 of these 7 capabilities. A professional development plan will be required for the other capabilities to increase the level of proficiency.

· Consumer focus (Consumer centric attribute)

· Cultivates innovation (Consumer centric attribute)

· Tech savvy (Consumer centric attribute)

· Strategic mindset (Growth mindset attribute)

· Nimble learning (Bold & Agile attribute)

· Values differences (Grow diverse teams attribute)

· Collaborates (Deliver through collaboration attribute)

Other features

· Geographical scope: 100% international

· Travel (as % work time): 20% TBC

关于保乐力加
保乐力加在全球烈酒和葡萄酒行业排名第二，2020财年合并销售额为84.48亿欧元。自1975年由Pernod和Ricard两家公司合并成立以来，集团通过快速有机增长和收购保持长期而稳定的发展，其中包括2001年收购施格兰部分业务，2005年收购联合多美，以及2008年收购Vin & Sprit。保乐力加拥有全球排名前100的烈酒品牌中的16大品牌，以及众多享誉世界的品牌，覆盖了丰富的产品门类，主要核心品牌包括：绝对伏特加（伏特加）、力加（茴香酒）、百龄坛、芝华士、皇家礼炮和格兰威特（苏格兰威士忌）、尊美醇（爱尔兰威士忌）、马爹利（干邑）、哈瓦纳俱乐部（朗姆）、必富达（金酒）、马利宝（力娇酒）、玛姆和美丽时光（香槟）以及杰卡斯、博岚歌、帝国田园和金舞（葡萄酒）等。保乐力加的品牌遍布全球160多个市场，并在73个市场拥有自己的销售团队。

保乐力加倡导的分权管理模式使全球19,000名员工都是集团“创享欢聚”愿景的代言人。正如集团在2018年实施的“转型驱动加速”三年战略中所强调的，保乐力加的战略重心是对所有利益相关方的长期收益增长进行投资，并坚持三大核心价值观，即：创业精神、相互信任以及道德感。此外，保乐力加还隆重推出了《2030企业社会责任行动方案》，和联合国可持续性发展目标同步，积极倡导“好时光，好地方”。为了表彰保乐力加对可持续发展和理性消费的长期承诺，Ecovadis授予集团黄金评级，Vigeo Eiris则在饮料业评比中将集团排在***。保乐力加也位列为联合国全球契约领袖公司（Global Compact LEAD）。保乐力加在纽约泛欧证券交易所（Euronext）上市（股票代码：RI; 证券号：FR0000120693)，且是法国巴黎CAC 40指数的成员。

关于保乐力加中国
在中国，保乐力加是进口酒类国际集团中的翘楚。早在二十多年前，一些主要品牌如芝华士、马爹利、皇家礼炮就已进入中国市场，并逐步成长为中国进口烈酒市场的代表品牌。近几年对联合多美和Vin & Sprit的成功收购，进一步巩固了保乐力加在中国的地位。随着2005年百龄坛、玛姆、美丽时光、必富达、甘露和马利宝，2008年绝对伏特加以及2016年猴王47黑森林等品牌的加入，公司强大的产品组合得到不断丰富。

目前，保乐力加在中国拥有一家独资贸易公司 —— 保乐力加（中国）贸易有限公司，总部位于上海，分销网络覆盖全国，并在北京、广州、厦门、武汉等地设有分公司。

在集团业务和旗下核心品牌在中国市场迅猛发展的同时，也积极着眼于中国社会的可持续发展。不仅响应集团推出的《2030企业社会责任行动方案》，和联合国可持续性发展目标同步，更积极倡导“好时光，好地方”。保乐力加为推动中国社会可持续发展所作的努力得到了社会各方以及业界的认可，并因此屡获殊荣。