长沙招聘

岗位职责：

Responsibilities:

* Work closely with local operation, marketing and PR team to generate user growth on both supply side and demand side through online channels.

* Plan, execute and optimize digital campaigns for both branding and performance purposes and be responsible for first trip target and CAC target.

* Review, report and analyze campaign performance on daily basis, and optimize swiftly based on the results, while also building up optimization strategy for each individual channel.

* Evaluate and monitor traffic from different channels to improve cost efficiency and ensure a better ROI in general.

* Pay attention to the innovation of major channels like Google, Facebook, and Tiktok to test new traffic, new product and better campaign solution.

* Keep investigating industry, market, users as well as our competitors to target and communicate better based on the understanding of the macro environment.

* Fully leverage internal and external resources to enhance productivity and efficiency.

任职资格：

Basic Qualifications:

* BS/BA degree with at least 2 years experience in app promotion and paid media campaign management in oversea markets.

* Ability to speak and write in Mandarin and English fluently and idiomatically.

* Eager to be an expert of major performance channels including but not limit to Google, Facebook, and Twitter.

* Strong result & data orientation thinking to set up, analysis, and optimize performance campaigns. Proficient in Excel is a must.

* Ability to develop plans, execute, initiate and follow-through in an organized and detailed patten.

Preferred Qualifications:

* Experience in optimizing landing pages and user funnel, with A/B and multivariate experiments.

* Up-to-date with the latest marketing trends and best practice in online marketing and measurement.

* Proactive, self-motivated and excellent team player with great communication skills.

* Keep learning with champions heart and always think to improve the results and to optimize methodology.

关于我们

滴滴出行是卓越的一站式移动出行平台；为5.5亿用户提供出租车、快车、专车、豪华车、公交、代驾、企业级、共享单车、共享电单车、共享汽车、外卖等多元化的出行和运输服务。在滴滴平台，超过3100万车主及司机获得灵活的工作和收入机会。
滴滴出行与监管部门、出租车行业及社群积极协作，致力于以智慧交通创新解决全球交通、环保和就业挑战。滴滴也和汽车产业链企业建立广泛的合作，携手打造面向未来的汽车运营服务平台。
在全球范围内，滴滴与Grab、Lyft、Ola、99、Taxify、Careem构建的移动出行网络触达全球超过80%的人口、覆盖1000多座城市。目前，滴滴通过旗下99平台服务巴西，在墨西哥和澳洲提供滴滴品牌的出行业务；并在日本通过合资公司提供网约出租车服务。滴滴始终致力于提升用户体验，创造社会价值，建设安全、开放、可持续的移动出行新生态。


公司地址：北京市海淀区东北旺西路8号院尚东数字山谷B区1号楼