长沙招聘

岗位职责:

Nature of the Job:
Basic Purpose and Objective of the Position
Develop Sulwhasoo online marketing strategy and build strong online iWOM to increase brand awareness, build premium brand image, and drive online traffic to offline counters thus to maximize sales conversation.

Duties and Responsibilities
Social maintenance and improvements
"Enhance brand's equity and improve brand awareness among target consumer groups"
？ 1. Develop annual SNS strategy to improve online iWOM and support promotion and new product launch by marketing calendar.
？ 2.Work with agency to optimize social content & engagement activity on owned media, like wechat & weibo; leverage KOL and outside SNS platform to generate product WOM & sustain buzz.
？ 3.Lead agency to develop campaign site creative, follow up construction and monitoring,to ensure the successful launch. Reinforce digital communication and convert online prospect
？ 4.SNS & video site maintenance and improvement for brand online community ensure traffic growth and high engagement.
？ 5. Online prebuzz and support for new door opening, build online recruitment program to drive traffic to offline.
？ 6. Official annual alliances with influencers/KOL to create social communication topics and viral assets to generate iWOM effect and maximize online buzz.
？ 7.Lead agency to upgrade official wechat account and set up multiple functions on menu; hand-care application program to bring online prospect to counters and convert sales.
Online media buying
"Extend coverage and enhance brand awareness, build premium brand image"
？ 1.launch online campaigns by efficient digital plan and coordinate with team members to provide support for 360 degree marketing projects.
？ 2.Lead media agency to sustain exposure and buzz on *** vertical, portal sites and hot mobile channels, utilize soft resource like KOL, special column, editorial, trial center & BBS activity to generate product awareness & WOM. Optimize online media investment effectively to enhance brand awareness
？ 3. Budget control for projects, monitor costs, and provide status reports& postbuy.
？ 4.Cross-analysis of the results of online marketing programs.

Ecommerce site maintenance & SEM
Drive traffic to EC and improve online sales
？ 1. Brand site improvement and regular maintenance like new product launch.
？ 2. Build annual SEM plan and lead agency to prepare Baidu brand zone, keywords and all other SEM material and updating, to ensure steady daily traffic to brand site and improve sales conversation. Convert online prospect
？ 3. Work together with EC manager to set up Tmall and build communication content to educate consumer and build premium brand image on Tmall and O2O activity to bring online customers to offline.

任职资格:

？ Minimum of 5-7 year experience in digital marketing, including social strategy, creative development, channel marketing strategy.
？ Demonstrated strong verbal and written communication and negotiation skills in both English and Chinese, including solid presentation skills.
？ Strong commercial marketing sense and be insightful on consumer understanding
？ Working under pressure & OT and objective and result orientated also can work independently and quick response.
？ University degree or above.

amore pacific爱茉莉太平洋集团是韩国专业从事化妆品开发、生产和销售的国际性集团之一。从集团初创的1945年开始，amore pacific太平洋集团一直在韩国化妆品行业中占绝对的市场主导地位，并且以卓越的产品研发及创新能力，在全球范围内建立起了公司的信誉。

今天，amore pacific太平洋集团的美丽产品包括国际水平的全系列护肤品、彩妆及内含较先进突破性技术的香精制造出的香水。同时，amorepacific太平洋集团还致力于发展个人护理用品及健康产品。

在全球化的进程中，我们在法国、美国和中国建造了工厂以满足海外市场的需求。这为amore pacific太平洋集团成为全球化的集团打下了坚实的基础。

为配合市场规模的不断扩大，以及集团其他品牌的上市，欢迎您成为我们美丽团队的一员。