长沙 [切换城市] 长沙招聘长沙市场/营销招聘长沙市场/营销/拓展主管招聘

Omni Chanel Marketing Supervisor/Specialist CRM

拉尔夫劳伦贸易(上海)有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:奢侈品/收藏品/工艺品/珠宝

职位信息

  • 发布日期:2020-10-20
  • 工作地点:上海-黄浦区
  • 招聘人数:1人
  • 工作经验:3-4年经验
  • 学历要求:本科
  • 职位月薪:1.5-2万/月
  • 职位类别:市场/营销/拓展主管

职位描述

?  Closely work with internal and external parties to obtain and streamline consumer data in a more accurate and efficient way

?  To maintain member caring via well execution of current CRM programs – e.g. birthday program, at-risk prevention, prospect conversion, VIC appreciation, etc.

?  Closely work with APAC CIEM team, IT team & CRM agencies to facilitate the better support in analysis, report and program follow-up

?  Closely work with retail team on improving business operation from CRM perspective to ensure consumer experience quality

?  To understand omni-channel concept and check feasibility of O2O data merging, including the support of integrated marketing campaign, EC CRM, etc.

?  Closely work with and manage agencies to deliver seamless execution

?  Collect competitors and markets best practice as reference

?  Daily operation including CRM gifts tracking, DTC Calendar management, etc.

公司介绍

Ralph Lauren began his design career in 1967 with an innovative wide-tie collection that launched the “wide-tie revolution” and marked the beginning of the Polo label. For over 40 years, Ralph Lauren has expanded and refined his vision into collections for men, women, children, fragrances and the home, taking inspiration from the most captivating aspects of the world around him.

From the golden age of Hollywood glamour and the breathtaking American landscape to sleek vintage automobiles and the equestrian athleticism of polo, Ralph Lauren’s internationally heralded collections are found in ranch homes and urban penthouses, runways and red carpets, all around the world. Offering iconic style that is always fresh and modern but ultimately timeless and functional, Ralph Lauren designs for the way people live, paying homage to tradition but never bound by it.

Ralph Lauren stepped into China more than 10 years by licensed stores, and opened direct-owned stores from Y2010. Ralph Lauren has an aggressive new store opening plan in China, and will establish the free-standing stores in Shanghai, Xi’an, Chongqing, Chengdu, Beijing etc., with premium product lines, covering timepieces, fine jewelry, accessories and apparel.

For more information, please visit *******************.

联系方式

  • Email:prlhr.cn@ralphlauren.com.In
  • 公司地址:上海市南京西路128号永新广场18楼 (邮编:200003)