长沙招聘

Coach was founded in 1941 as a family-run workshop, and today is a leading New York design house of modern luxury accessories and lifestyle collections. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality, and our commitment to the customer experience.

At Coach, we bring together strong, collaborative people in a culture of mutual respect, support, accountability, and passion for the brand and product. Our goal is to offer an inspirational and modern workplace that allows exceptional talent to thrive.

Primary Purpose:

Looking for an assistant Digital manager to lead digital media buying campaigns to ensure the brand online awareness, continuously recruit new & young customers and enhance the brand digital acceleration, among all China media platforms. He/she will be responsible for Display ads, programmatic buys, and SEM/SEO, from planning to execution, among different media platforms.

The successful individual will leverage their proficiency in Digital Media on...

Digital Display Ads Media

• Work closely with Media Buying Agency for online ads campaign planning (including display, OTV, OTT) and supervise campaign execution to ensure the brand awareness on advertising
• Evaluate media partners and manage the campaign execution to ensure continuous improvement on marketing efficiency
• Work with media partners on advertorial content development to maximize the brand exposure and ensure the consistency of messages across multiple networks
• Deliver post campaign analysis reports to improve on key learnings and insights to further benefit future campaign planning and business objectives

Programmatic Buys

• Define & plan the proper media channel/ format for DMP and RTB; analyze ads performance to optimize ROI and digital consumer journey to drive traffic to official Coach website and mini-program
• Support e-commerce campaign initiatives, in order to build up brand awareness and drive traffic/conversion on ecommerce business

Search Engine Management

• Drive the search strategy based on marketing objectives and campaign planning to increase the SEM & SEO effectiveness
• Identify search engine marketing business opportunities based on competitive research, industry data/trends and key performance metrics for marketing campaigns
• Build search engine volume and efficiency forecast, making recommendations on keywords selection and initiating A/B testing for keywords bids to improve key metrics
• Work closely with Search Agency on Brandzone & PPC updates and optimization (visuals, ad copies, and bidding cost) to in-line with brand marketing communication

The accomplished individual will possess...

• 5+ years of working experience in a media buying agency or an in-house role for media planning, especially for digital
• Strong knowledge within the media buying, programmatic ads and SEM.
• Strategic planning capability on digital platform/function selection and management
• Strong ability to work with internal partners for e-commerce, and external partners for media & media buying agency.
• Interest for fashion and luxury sector and understanding of brand standards

An outstanding professional will have...

• Positive, motivated and a good team player
• A digital mindset: understands the digital trends and knows how to best leverage them
• Curiosity, and a passion to learn and to make an impact
• Enjoys working in an open, agile and fast-paced environment
• Strong entrepreneurial spirit, and self-motivation to take real ownership
• Strong communication skills in Mandarin and English

Our Competencies for All Employees

• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
• Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
• Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

Founded in 1941, Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach于1941年成立于纽约，是一个充满设计感的现代奢华皮具用品和生活方式品牌，我们的产品是由手艺出众的技师，选用最上乘的材料制作而成。凭借其自由精神和美式传统，Coach品牌传达出***的现代视角，独特性和创造力。Coach品牌以其自然流露的纽约风尚而备受全球瞩目。