长沙招聘

Role Responsibilities:

1. Build Johnnie Walker (JW) as top leading brand in China

o Work with line manager to set strategies and annual Marketing Business Plan for JW in China, set the brand positioning, pulling in inputs cross-functionally as needed

o Hold the accountability for a range of marketing activities after MBP aligned, localise and adapt global growth drivers, or develop new local growth drivers as required, including new product launch, PR & Digital activation, KOL engagement, partnership and sponsorships, BTL activation and consumer promotion, oversee execution in partnership with sales

o Track competitive activities (e.g. PR & digital activation, competitive brand health, new brands/innovations, new brand communications initiatives) and understand competition at market level, and identify opportunities and challenges for action

2. Build portfolio JW equality in China

o Be accountable to lead the marketing activities, including global trophy launch through social digital & PR, HNWIs engagement program & tasting events, KOL engagement

3. Be the Global Brand team contact window, in charge of localization of global assets, and be the gatekeeper of brand assets usage in different channels.

4. Work with cross function teams including category team, customer marketing team (regional and central), innovation, e-commerce, to develop growth drivers and brand assets to seize different sales opportunity

Requirements:

· A minimum of 8 years of experience in brand management/ marketing /customer marketing/trade marketing

· Creative in event/initiatives design, planning and execution

· Experienced in budget planning and management

· Analytical thinking, data trend analysis, insight generation

· Requires basic financial understanding on P&L and value chain

· A good team player. Our successful candidate will work well in a team and have strong interpersonal and communication skills to influence both internal and external teams

· Self-motivated and willingness to push the boundary and hold others’ accountability

· Ability to work in diverse environment with strong cross functional communication ability

· Chinese native, with excellent English in both written and spoken

· Passion on JW will be helpful in owning the role

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at **************. Visit Diageo’s global responsible drinking resource, ***************, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

帝亚吉欧是全球知名的酒业集团，公司旗下汇聚一系列杰出的品牌，包括Johnnie Walker（尊尼获加）、Crown Royal (皇冠)、JεB （珍宝）、Windsor（温莎）等威士忌品牌， Smirnoff（斯米诺）、Cîroc（诗珞珂）、Ketel One（坎特一号）等伏特加品牌, 以及Captain Morgan（摩根船长）、Baileys（百利）、Don Julio（唐·胡里奥）、Tanqueray（添加利）和Guinness（健力士）。

帝亚吉欧同时在伦敦证券交易所和纽约证券交易所上市，我们的产品在全世界180多个国家和地区销售。更多关于我们的员工、品牌以及业绩的信息，敬请浏览**************。同时诚邀您访问***************， 获取更多关于帝亚吉欧理性饮酒的资讯。

帝亚吉欧大中华区（中国大陆、中国台湾、中国香港和中国澳门）成立于2002年，总部设在上海。帝亚吉欧旗下的优秀品牌，如Johnnie Walker (尊尼获加)、Haig Club(翰格蓝爵)、The Singleton (苏格登)、Baileys（百利）、Guinness（健力士）等都深受大中华区消费者青睐。同时，帝亚吉欧致力于将中国高端白酒品牌水井坊带入国际市场。

精彩生活，欢庆无限。