长沙招聘

Purpose & Overall Relevance for the Organization:

The mission of the role is to build the adidas brand as the best sports brand in China through maximizing innovative and inspirational brand exposure. He / she will achieve positive amplification and publicity for the brand as a PR horizontal consultant in the China brand communication campaigns.

• Proactively co-develop PR and ePR strategy into implementation for brand communication campaign
• Planning and overseeing the development, preparation and implementation of a variety of adidas public relations campaigns, including China Trade Meetings
• Pro-actively maximize adidas brand and / or product to drive brand preference, maximum amplification through media, social and KOLs, as well as free publicity for adidas
• Steward relationship with PR agencies towards delivering results for adidas
  
  Key Responsibilities:
  Planning

• Proactively co-develop PR and ePR strategy into implementation for brand communication campaign
• Champion PR innovation, strategy and recommendations for IMC campaigns
• Drive PR integration across integrated marketing communications (IMC)
• Bring focus into ePR and actively maximize ePR with Digital social results, driving social commerce, new media, trends, media co-ops and cultivating KOL amplification pool
• Direct the PR agency to deliver successfully with a clear brief, clear strategy and clear business and brand KPIs
• Seen as an opinion leader and share across brand communication team: PR news / trends, PR / ePR campaign cases, PR / ePR competitive review and recommendations, KOL and celebrities reviews and recommendations from social media trends, campaigns post-review and improvement
  
  
  
  
  
  Management

• Oversee the execution of PR/ePR activities such as campaigns IMC, press conferences, interviews, media or special co-ops, KOLs and celebrities special co-ops, advertorials, that maximize brand and product exposure and creates opportunities for positive free publicity for adidas.
• Establish & maintain good relationships with key China media that will ultimately allow adidas to effectively and efficiently communicate our core concept messages, product information as well as adidas event news.
• Supervise the PR agency to plan and execute PR activities to maximize their quality service provision.
• Co-develop monthly China PR Summary that recaps recent PR activities & article clippings.
• Manage sourcing of all (locally produced) PR & Event material at the lowest price while still maintaining good quality and adidas standards
• Steward annual PR retainer agency pitching and conclusion
  
  Financial

1. Follow the PR budget as set according to the marketing plan.
2. Negotiate and develop relevant project quotations with PR agency/vendors and media.
3. Assist in suggesting future PR budget.
   
   Systems and Processes

• Develop, review and recommend a monthly PR / ePR matrix across media titles, key KOLs, and adidas brand communication categories: Training, Running, Teamsports, Outdoor, Horizontal brand and Women, Kids, Originals, Neo
• Integrate with Brand Communication team across Sports Performance (SP), Originals and Neo as well as relevant Marketing functions such as Digital and Social teams, Entertainment Influencer Management (EIM), Sports Marketing, Category Planning (products) to deliver on PR / ePR business and brand KPIs
• Work closely with relevant functions such as Corporate Comms, Government Relations, Legal, Retail Marketing etc, to plan & execute PR activities and ensure correct representation of the brand & products.
• Oversee agency press releases and distribution to relevant media and / or follow-up
• Responsible for on-time and accurate provision of Commitment and Payment requests of all related PR activities.
• Post-evaluate campaign (Brand Level or as directed by Brand Communications Senior Director) by collating results into regular quality reports.
  
  Others
• Other job-related work assigned
  
  
  Key Relationships:
  Internal:
  MAINLY CHINA BRAND COMM
  EXTEND APAC BRAND COMM
  
  External: PR agency, Media owners, KOLs
  
  KPI

• On time launch of assigned campaigns/projects
• Quality of recommended and executed initiatives to maximize brand and product exposure and are implemented at industry leading standards, especially in expanding to ePR, social, commerce
• Improvement in our Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
• Integration of ideas with other disciplines
• Improved professionalism of the team
• Delivery on Initiatives identified by the Senior Management team
• Sell through target for related category
• PR value and KPIs as outlined and agreed by Senior Brand Communication Director
  
  Knowledge, Skills and Abilities:

• Strong network with media, KOLs and sports leagues
• Power to influence strategically and drive one point-of-view in PR success
• Critical and strategic thinker.
• Result Orientation
• Ability to multi-task and attention to time management

• Open-minded.

• Willing to take calculated risks.
• Excellent interpersonal/communication skills
• Team player with inspirational attitude / Patience & Passion
  
  Requisite Education and Experience / Minimum Qualifications:

• At least 8-10 years experience in PR department of a multi-national, or in an international PR agency that has a strong presence in China
• Previous experience with media in China- in-depth understanding of sports media / retail media in China is preferred.
• Knowledgeable about China sports and international sports.

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over 3.7 billion in 2017.

adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.


Corporate Mission Statement
We are consumer focused. / We are innovation and design leaders.
We are a global organization. / We are committed to continuously strengthening our brands.
Corporate Values
Performance / Passion / Integrity / Diversity

80多年来，阿迪达斯集团一直是体育世界各个层面中的一份子，提供着***水平的运动鞋，运动服和配饰。今天，阿迪达斯集团已经成为了体育用品行业的全球领导者，提供着各种各样的运动产品。阿迪达斯集团的产品遍布在世界的每一个角落。作为一个公司，我们经营着三个知名的品牌：阿迪达斯，锐步和泰勒梅-阿迪达斯高尔夫。无论是在团队体育，个人表达，生活风格或者娱乐方面，每一个品牌都以其独特的方式向消费者传递着信息。三个品牌也都以体育为本融合在一起。
阿迪达斯集团总部在德国的Herzogenaurach，全球有近150个全资附属机构和合资企业。

我们的使命
以客户为导向 / 创新与设计的领导者 / 全球性的机构 / 不断提升我们的品牌
我们的价值观
成绩 / 热情 / 正直 / 多样性

adidas Group in China
adidas Sports (China) is adidas’ fully-owned subsidiary, of which the trade headquarters is in Shanghai. Moreover, there is a manufacturing plant in Su Zhou, and two facilities in Beijing and Guangzhou. Now, the operation in China has a presence in 27 provinces.
阿迪达斯体育（中国）是阿迪达斯集团100%的全资子公司，贸易总部设在上海，在苏州注册并
设生产基地，在北京和广州都设有分公司。目前, 我们在中国的业务已遍及27个省份。

At the adidas Group, we believe that brand and employees are the foremost properties, which represent adidas’s future. In line with the business expansion plan in China, we invite passionate, enthusiastic and enterprising talents to join this big adidas Group China family.
在阿迪达斯, 我们坚信品牌和员工是公司最重要的财产, 他们代表公司的未来。随着阿迪达斯在中国业务的扩张，我们期待更多充满活力，充满热情，有进取精神的优秀人才加入阿迪达斯中国的大家庭。