长沙招聘

·         Craft annual digital marketing strategy; executing digital marketing plans;

·         Create and distribute content through social media, website and affiliates channels; building a network of online influencers and media networks;

·         Conduct pre and post campaign online market researches; build and grow a customer database; Leverage the database for precision marketing;

·         Lead the relationship with key digital media, KoL and KoC to optimize the brand visibility and effectiveness on their social platform, in partnership with Digital Platforms and MCNs;

·         Through digital planning, plan all the consumer pathway in the digital journey: from the display to the engagement and conversion on E-com or CRM;

·         Lead the SEM plan in partnership with E-com team;

request：

·         At least 5+ years digital marketing experience;

·         Strategic mindset with strong executional abilities;

·         Digital savvy person with sound knowledge and experience of consumer digital marketing; good understanding of digital consumer engagement and can inspire our consumers across our digital touch points;

·         Results-driven and process focused with problem-solving and decision-making abilities;

·         Strong aesthetic and creative sense;

·         Ability to balance aesthetics with business acumen;

·         Superb written and verbal communication and presentation skills;

·         Excellent leadership and cross functional management skills;

·         Proactive with a positive attitude.

·         Identify gaps and opportunities within the digital journey to maximize brand experience and sales conversion in the consumer journey;

·         Enable digital and data driven thinking across the brand for seamless consumer experience & increased media effectiveness;

·         Research new tactics and strategies to build digital campaigns and initiatives analyze and assess the performance of online advertising campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy; 

·         Manage relationships with outside agencies and other partners to implement both existing and new programs.

一个拥有280多年历史的年轻企业——德国双立人亨克斯，世界刀剪制造领域内之风向标。时值1731年的西历双子星座，注册于德国索林根的一间教堂内。历经风霜，依旧锋利不减。2000多种产品的足迹遍及146个国家地区。
1995年德国双立人进驻中国。发展至今，上海双立人已经拥有1000多名员工，旗下拥有：上海双立人亨克斯有限公司、上海双立人亨克斯厨具有限公司，分别生产刀具、剪刀、厨具类产品。以上海作为中国总部，在武汉、成都、青岛、广州、北京分别成立了5家分公司。至今，100余家双立人专柜和店铺的身影遍及全国各大城市的高档百货商厦，购物中心和奥特莱斯内。
双立人的理想：让双立人成为世界高品质的代表。