长沙招聘

Purpose & Overall Relevance for the Organization:

The mission of the role is to build the adidas brand as the best sports brand in China through maximizing innovative and inspirational brand exposure by recommending, planning and executing initiatives in Above-the-Line, Online and Mobile Media. He/she will achieve this mission by:

• Planning and overseeing the development, preparation and implementation of IMC campaigns.
• Pro-actively recommending local adaption of campaign
• Pro-actively sharing consumer insights

Key Responsibilities:

IMC campaigns

• Pro-actively monitor and implement China IMC campaigns: budget split, strategy, over-arching brief – campaign planning across media channel.
• Tracking and following up KPI for the campaign
• Tracking and following up Brand Calendar for China: Launch date – Campaign – level (brand volume)
• Working on the final campaign debrief

Local adaption of campaign

• Brief APAC on the level of content required for China for each campaign
• Develop tools for local adaption of campaign for PR – KOL.
• Providing input and comments on sell-in type of needs for China Trade Meeting: Trade Meeting show – sell-in tools.

Consumer insights

• Work with research team to deploy the research strategy and gather key insights.
• Share key consumers, category and campaign insights to all the functional teams to enable better consumer and category understanding.
• Co-ordinate and work with DBA, Newsroom and CRM team to maximize existing data owned through DMP to determine key campaign strategy for Digital.

Training

• Implement a training and development plan for brand communication team
• Ensure team understand the role of marketing, and branding at adidas
• To some extent, actively participate in departmental level trainings and development initiatives and activities
• Through the internal communications team, communicate brand communication information and initiatives to entire company in a timely fashion

Others

• Other job-related work assigned by supervising manager

KPIS

• On time launch of campaigns
• Quality of recommended and executed initiatives to maximize brand and product exposure and are implemented at industry leading standards
• Improvement in our Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
• Integration of ideas with other disciplines
• Improved professionalism of the team
• Delivery on Initiatives identified by the Senior Management team
• Sell through target for related category

Key Relationships:

• Category Planning team
• APAC Brand Communication team
• Retail Marketing team
• Sports Marketing team
• Global Brand Communication Team

Knowledge, Skills and Abilities:

• Manage Business (Processes and Projects)
• Result Orientation
• Influencing Others
• Planning and organizing
• Strategic Acting
• Conceptual understanding of marketing as brand building tool
• A passion for and an understanding of the category along with the desire to translate the passion into building the adidas brand in the region
• Strong team player
• Very high level of integrity
• Communication skills, relationship management and empathy
• Negotiation skills
• Excellent creative/design/ art direction sense
• Ability to multi-task and attention to detail
• Ability to take calculated risks

Requisite Education and Experience / Minimum Qualifications:

• Minimum of 3-5 years’ experience in the advertising or communication dept. with an international brand
• Previous experience in advertising, PR, and Creative Services in China; Previous experience with media in China
• Knowledgeable about China sports and international sports. An interest and desire to participate in and learn about sports i.e. a sports enthusiast
• Excellent presentation and organizational skills
• Exposure – Sports, brand/category marketing, trade marketing
• Relevant China marketing experience, preferred
• University Degree or above. Preferably in a marketing or communications related discipline.
• Outlook – basic; Word – advanced; Excel – advanced; PowerPoint – advanced
• Fluent in English and Mandarin (written and spoken).
• Mandarin Chinese as native language preferred
• Passion for sports

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over 3.7 billion in 2017.

adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.


Corporate Mission Statement
We are consumer focused. / We are innovation and design leaders.
We are a global organization. / We are committed to continuously strengthening our brands.
Corporate Values
Performance / Passion / Integrity / Diversity

80多年来，阿迪达斯集团一直是体育世界各个层面中的一份子，提供着***水平的运动鞋，运动服和配饰。今天，阿迪达斯集团已经成为了体育用品行业的全球领导者，提供着各种各样的运动产品。阿迪达斯集团的产品遍布在世界的每一个角落。作为一个公司，我们经营着三个知名的品牌：阿迪达斯，锐步和泰勒梅-阿迪达斯高尔夫。无论是在团队体育，个人表达，生活风格或者娱乐方面，每一个品牌都以其独特的方式向消费者传递着信息。三个品牌也都以体育为本融合在一起。
阿迪达斯集团总部在德国的Herzogenaurach，全球有近150个全资附属机构和合资企业。

我们的使命
以客户为导向 / 创新与设计的领导者 / 全球性的机构 / 不断提升我们的品牌
我们的价值观
成绩 / 热情 / 正直 / 多样性

adidas Group in China
adidas Sports (China) is adidas’ fully-owned subsidiary, of which the trade headquarters is in Shanghai. Moreover, there is a manufacturing plant in Su Zhou, and two facilities in Beijing and Guangzhou. Now, the operation in China has a presence in 27 provinces.
阿迪达斯体育（中国）是阿迪达斯集团100%的全资子公司，贸易总部设在上海，在苏州注册并
设生产基地，在北京和广州都设有分公司。目前, 我们在中国的业务已遍及27个省份。

At the adidas Group, we believe that brand and employees are the foremost properties, which represent adidas’s future. In line with the business expansion plan in China, we invite passionate, enthusiastic and enterprising talents to join this big adidas Group China family.
在阿迪达斯, 我们坚信品牌和员工是公司最重要的财产, 他们代表公司的未来。随着阿迪达斯在中国业务的扩张，我们期待更多充满活力，充满热情，有进取精神的优秀人才加入阿迪达斯中国的大家庭。