长沙招聘

POSITION SUMMARY（职位概述）

The Digital Product Manager must be capable of getting into the technical product details and collaborating with central mkt, local mkt, sales teams, and other key internal stakeholder, health care professionals, educational professionals and other important external stakeholders.

？ In additional to experience in digital marketing, the person will possess a growth mindset. This person will have exceptional communication and interpersonal skills, able to work effectively with all partners.

KEY RESPONSIBILITIES（主要职责）

The role:

? Manage digital strategy and direction, from strategic planning to tactical activities.

? Translate business opportunities, customer needs, and business goals into an actionable digital plans working with all departments.

? Obtain and use customer insights to design positive customer digital experiences based on quantitative and qualitative customer behavior and feedback.

? Manage prioritization and trade-offs among features, user experience and performance. Focus on metrics such as average minutes per session, click-through rate, number of messages and chats, positive ratings, etc.

? Partner with cross-functional teams (business partners, marketing, customer contact center, technology, etc.) to improve cross-channel customer experiences and drive successful execution.

? Be the expert on digital customer experience by mastering product functionality, constraints, business process, value, customer profile, etc.

? Provide thought leadership in the Digital space and help internal partners and clients solve problems through domain expertise. Keep all the stakeholders well informed at all times.

？ Main Tasks

? Define development roadmaps and features for digital platforms as wechat and content portal site, and lead digital project design process.

? Prioritize engineering work and balancing the requirements.

? Develop and demo the digital solutions with the existing wechat account and other 3rd party partners, collaborate with vendors through the development process.

? Interact with stakeholders to identify technical needs, opportunities, and gaps, and solve problems.

? Brainstorm and negotiating effectively with various stakeholders to continuously define feature and product development priority.

- Data analytics and user experience improvement

? Establish product goals and reviewing success metrics to achieve the business success.

l At all times comply with company policies, procedures and instructions.

l Implement new ideas and methods and continue to seek ways of both improving contribution to the organization’s goals and enhancing the reputation of the company.

l To identify the need for improved office procedures.

SKILLS AND ABILITIES（技能）

1. Bachelor or higher, preferred majors: computer science, information systems.

2. 5+ years of digital Healthcare and/or consumer marketing, advertising.

3. Proven experience executing social media campaigns and good practice of social customer relation management.

4. In-depth knowledge of various social media platforms and website analytics, proven experience in digital product management (including KPI setting, product road mapping management).

5.

6. Strong communication skills with local and global Key Opinion Leaders and internal business partners.

7. Working cross-functionally to develop and execute messaging program that deliver incremental business value.

8. Produce quality presentations for tracking and reporting on specific business metrics established by management.

9. Attention to detail, ability to articulate without ambiguity.

10. Develop and present client-facing materials, project planning materials and business requirements proposals.

11. Proficient in spoken and written English and Chinese

12. Ability to work independently and experience in a team on multiple projects

13. Excellent interpersonal and communication skills

DESIRABLE（优先条件）

1. Maintain high level of technical expertise and knowledge of MS-office systems

2. Medical device/Pharmacutical company working experience

BD is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of care. The company supports the heroes on the frontlines of health care by developing innovative technology, services and solutions that help advance both clinical therapy for patients and clinical process for healthcare providers. BD and its 65,000 employees have a passion and commitment to help improve patient outcomes, improve the safety and efficiency of clinicians’ care delivery process, enable laboratory scientists to better diagnose disease and advance researchers’ capabilities to develop the next generation of diagnostics and therapeutics. BD has a presence in virtually every country and partners with organizations around the world to address some of the most challenging global health issues. By working in close collaboration with customers, BD can help enhance outcomes, lower costs, increase efficiencies, improve safety and expand access to health care. In 2017, BD welcomed C. R. Bard and its products into the BD family. For more information on BD, please visit ******.

关于BD

BD是一家全球化的医疗技术公司，通过改善医学发现方法、医疗诊断效果和护理质量以引领世界健康。BD关注并支持每位一线医务工作者，致力于通过研发创新技术、服务和解决方案，帮助患者改善临床治疗，并帮助医护人员改进临床流程。BD及其65,000名全球员工秉承高度的热情和信念，致力于帮助提升患者的治疗效果，为临床医护人员提供安全、高效的护理给药流程，协助实验室科学家们更有效地诊断疾病，并提升科研人员研发新一代诊断及治疗疾病的能力。BD在几乎所有国家均设有分支机构，与全球范围内的组织机构积极合作，携手应对最具挑战的全球健康问题。通过与客户的紧密协作，BD以改善治疗结果，降低医疗成本，提升诊断效率为己任，帮助加强患者和医护人员的安全并扩大医疗可及性。2017年，BD欢迎巴德及其产品加入BD大家庭。更多信息，敬请访问**********/china。