长沙招聘

岗位概要: Key Performance Area

Coordinate and execute all marketing plans related with Bugles brand


基本工作职能: Key Job Responsibility

1. Translate annual business plan into feasible and integrated marketing plan in a quarter and month base compliant with company strategies;
2. Initiate and execute brand quarterly promotion campaign in terms of contract proposal, communication creative and media plan.
3. Cooperate with consumer research team to regularly track consumer insights and market situation to issue short term and long term brand development.
4. Support all related new product innovation projects with cross function to ensure new product on time launch.
5. Coordinate with TMKT team and sales team to support field execution, as well as to plan 24 months sales demand.
6. Manage brand budget (A&P), monitor and analyze the budget monthly to ensure cost effectiveness & efficiency throughout the year.


教育程度/工作经历/知识、技能和能力: Education /Experience/ Knowledge/Skill/Capability Request

Education: Bachelor or above, marketing related preferred

Experience: 2 years or above marketing experience, FMCG preferred

Skill: Fluent in oral and written English
Good communication skill
Excellent at Microsoft office

Capability request: Creative thinking
Strong ownership and passion
Logic/Data oriented
Good time management
Detail and result driven

哈根达斯是风靡全球的冰淇淋品牌，1921年由鲁本.马特斯创建于纽约，1962在美国纽约上市，1996年进入中国，目前属于通用磨坊旗下品牌。哈根达斯坚持使用纯净、最天然的原料被誉为冰淇淋中的“劳斯莱斯”。
目前哈根达斯在全中国拥有400家左右的门店，遍布上百个城市，拥有几千名店铺员工。我们提供完善的培训和发展机会，有竞争力的薪资福利，热情而又温馨的店铺工作环境和氛围。期待您的加入！