长沙 [切换城市] 长沙招聘长沙市场/营销招聘长沙市场通路专员招聘

Brand Ambassador/品牌大使

帝亚吉欧洋酒贸易(上海)有限公司

  • 公司规模:150-500人
  • 公司性质:外资(欧美)
  • 公司行业:快速消费品(食品、饮料、化妆品)

职位信息

  • 发布日期:2020-09-07
  • 工作地点:成都
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 学历要求:大专
  • 语言要求:英语精通
  • 职位月薪:1-1.5万/月
  • 职位类别:市场通路专员  公关主管

职位描述

****此职位将与第三方签订合同****

工作职责:

? 在内外部客户以及消费者中开展全面的品牌培训、大师班、品鉴/晚宴活动

? 执行渠道营销活动的同时,绘制和建立客户/关键利益相关者的数据库,并与关键市场权威建立牢固的关系

? 与相关团队一起,将品牌策略落地为执行计划

? 不断重新审视市场现状,敏锐捕捉趋势并促进业务发展

? 根据品牌战略需求,与品牌经理一起组织产品发布和促销活动

? 成为品牌和帝亚吉欧的代言人


资质要求:

? 优秀的演讲技巧,较强的沟通表达能力

? 较强的执行能力,快速学习能力和应变能力

? 具有团队合作精神,及组织协调能力,同时具有独立的思考力

? 具有基础办公软件技能

? 专业正面的个人形象,代表公司积极通传播品牌积极形象

? 良好的职业习惯,高度敬业精神和工作责任心,及自我管理意识

? 接受并适应频繁出差,对威士忌行业抱有强烈热情


****Please be aware that this role will be contracted with a 3rd party****

Responsibilities

?Conduct comprehensive brand passion / trainings, masterclasses, tastings, Samplings, dinners across Diageo Portfolio of internal and external customers and targeted consumers

? Create structured monthly meetings with quarterly reporting to key Sales and Marketing stakeholders

? Execution of Diageo Portfolio On-Premise and Retail activity- (for example-and not an exhaustive list - to include mapping and building a database of key stakeholders in the accounts and number trained, number of persuasion programs developed, steal of share from the competition, quantified incremental sales linked to activity, building advocacy

? Improving visibility, menu share, POS presence, creation of bespoke menu / cocktail lists

?Prospect and build strong relationships with Gurus / Influencers in key markets, while maintaining and nurturing current relationships

? Together with the relevant teams, turns Diageo Portfolio strategies and executional best practice into appropriate in-market actions

? Continually re-evaluates current Portfolio accounts and helps acquire new accounts based on market trends

? In conjunction with the brand manager identifies, develops and manages local marketing activities including locally based brand opportunities

? Deliver special events in a way which provides positive surprises for our consumers and customers across different Channels

? Organize and co-ordinates launch activity and promotions in line with brand

? Act as the face of the brand and Diageo - proud of what you do


Qualifications:

? Excellent speaking skills, strong communication skills

? Strong execution ability, quick learning ability and adaptability

? Possess teamwork spirit, organization and coordination ability, and independent thinking ability

? Have basic office software skills

? Professional positive personal image, on behalf of the company to actively spread the positive image of the brand

? Good professional habits, a high degree of professionalism and work responsibility, and self-management awareness

? Accept and adapt to frequent business trips and have a strong passion for the whisky industry


职能类别:市场通路专员公关主管

关键字:品牌大使

公司介绍

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at **************. Visit Diageo’s global responsible drinking resource, ***************, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

帝亚吉欧是全球知名的酒业集团,公司旗下汇聚一系列杰出的品牌,包括Johnnie Walker(尊尼获加)、Crown Royal (皇冠)、JεB (珍宝)、Windsor(温莎)等威士忌品牌, Smirnoff(斯米诺)、Cîroc(诗珞珂)、Ketel One(坎特一号)等伏特加品牌, 以及Captain Morgan(摩根船长)、Baileys(百利)、Don Julio(唐·胡里奥)、Tanqueray(添加利)和Guinness(健力士)。

帝亚吉欧同时在伦敦证券交易所和纽约证券交易所上市,我们的产品在全世界180多个国家和地区销售。更多关于我们的员工、品牌以及业绩的信息,敬请浏览**************。同时诚邀您访问***************, 获取更多关于帝亚吉欧理性饮酒的资讯。

帝亚吉欧大中华区(中国大陆、中国台湾、中国香港和中国澳门)成立于2002年,总部设在上海。帝亚吉欧旗下的优秀品牌,如Johnnie Walker (尊尼获加)、Haig Club(翰格蓝爵)、The Singleton (苏格登)、Baileys(百利)、Guinness(健力士)等都深受大中华区消费者青睐。同时,帝亚吉欧致力于将中国高端白酒品牌水井坊带入国际市场。

精彩生活,欢庆无限。

联系方式

  • 公司地址:新闸路669号博华广场41层
  • 电话:16602140731