长沙招聘

Job Responsibility:



Launch of customer loyalty programme in China
Strategic development of the customer loyalty programme, ensuring customer satisfaction, retention and loyalty.
Strategically direct, manage and plan all CRM communications activities to customer loyalty programme customers and track lifetime value.
Develop and manage all Costa China digital platforms with great thought for the engagement of customer loyalty programme
Align the Social Media strategy with other digital platforms to generate relationships with most engaged consumers.
Ensure full marketing integration between in store campaigns; the customer loyalty club communications; online & digital channels.
Review, develop and oversee the management of relevant data management software and set performance framework to manipulate and analyse customer data to gain customer insight, and develop knowledge of customer's behaviours and trends.
Support the launch of customer loyalty programme across remaining China business
Ensure a full and regular reporting framework to all internal & external stakeholders for the customer loyalty programme, website and social media.
Development and management of 3rd party CRM opportunities
Strategically develop the Costa gift card opportunity in the China retail business as a new revenue stream
Manage the marketing communications agency, email broadcast agency as well as the relationship with the wider Costa marketing team, insight, operations, corporate, finance, analysts, training and guest relations team


Job Requirement:

Understanding of implementation of marketing communications from strategic brand templates
Expertise in digital marketing, CRM and specifically eCRM
Ability to turn data insight into actionable and effective customer communication
Self motivated and self starting
Understanding of marketing communications
Database management and excellent insight and interpretation of data
Experience across the marketing mix with a good proportion focussed on digital marketing
Previous involvement in the management of brand loyalty schemes
Ability to deal effectively with senior management and director level management

COSTA
英国最受欢迎的咖啡品牌之一

一切的不可思议都从何处启程？

故事发生在1971年的伦敦南部，Bruno和Sergio Costa两兄弟有一个梦想，那就是把他们对令人无法抗拒的咖啡热情带到这个充满魅力的都市。

他们两兄弟在伦敦市中心开了他们第一家咖啡店，COSTA的魔法之旅就此展开。如今，COSTA用相同的魔法把令人无法抗拒的咖啡带给了全球超过3,000家门店。

无论你是在伦敦还是巴黎，上海还是新加坡，我们COSTA都欢迎你来英国最受欢迎的咖啡店。在我们独具匠心的门店里，品尝着美味的小食及咖啡，与我们共度美好时光。

欢迎加入COSTA，英国最受欢迎的咖啡品牌之一。

COSTA
London’s favourite Coffee Shop

Where it all began

Back in 1971 in South London, two brothers, Bruno and Sergio Costa had a dream to bring their passion for irresistible coffee to the capital.

The brothers opened the first ever coffee shop in the heart of London and the Costa magic begun. Today that same magic brings irresistible coffee to over 3,000 stores across the globe.

Whether you are in London or Paris, Shanghai or Singapore Costa welcomes you to London’s favourite coffee shop. Spend time together over great food and drinks in our beautiful stores.

Welcome to join COSTA, London’s favourite Coffee Shop.