长沙招聘

1.    Understand company strategy and support EC leadership team to develop overall EC and digital plan
2.    Ecommerce marketing campaign planning and execution
a.    Take the lead to co-work with EC operation team and marketing team to translate brand/ category strategy into creative brand promotion activities, including but not limited to new products
b.    Co-work with marketing team to better land different marketing supports to EC, with the purpose to drive brand awareness, traffic and conversion, as well as to improve consumer experiences
c.    Develop and evaluate channel/key platform specific activities and programs based on platform resources and latest marketing tools
d.    Set clear KPIs and best utilize M&E to ensure our investment is well monitored and continues to be optimized in order to get the best efficiency, effectiveness, and ROI
3.    Driving In-store and investment excellence
a.    Work with EC operation team to design in-store promotion mechanism, timing and duration to lead in-store execution excellence
b.    Consistently optimize in-site and out-site media plan to drive traffic and page presence to improve conversion
4.    Partner with digital and CRM team to drive better campaign synergy and membership marketing
5.    To co-work with TP and ISV to execute consumer operation plan and actively manage consumer asset as category captain
6.    Proactively monitor competitors, other industries, and different external platform’s best practices/ trends/ initiatives to continuously improve our creativity and competitive advantage
7.    Work with EC team members to prepare regular performance update (SMM/BPM)
8.    Robust budget management
职位要求：
?    Strategic thinking, self-motivated, result oriented, quick learner, sense of responsibility
?    Capability to develop priority and manage multiple tasks
?    Data Analysis: good understanding of market through researches, scan data, cost efficiency analysis and activity effectiveness analysis, etc.
?    At least 3-year experience in ecommerce with sales experience is a plus
?    Good level of industry understanding as well as know Diageo products, competitors, customers and trade dynamics
?    FMCG & Luxury industry experience is a plus

Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Diageo is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO) and our products are sold in more than 180 countries around the world. For more information about Diageo, our people, our brands, and performance, visit us at **************. Visit Diageo’s global responsible drinking resource, ***************, for information, initiatives, and ways to share best practice.

Celebrating life, every day, everywhere.

帝亚吉欧是全球知名的酒业集团，公司旗下汇聚一系列杰出的品牌，包括Johnnie Walker（尊尼获加）、Crown Royal (皇冠)、JεB （珍宝）、Windsor（温莎）等威士忌品牌， Smirnoff（斯米诺）、Cîroc（诗珞珂）、Ketel One（坎特一号）等伏特加品牌, 以及Captain Morgan（摩根船长）、Baileys（百利）、Don Julio（唐·胡里奥）、Tanqueray（添加利）和Guinness（健力士）。

帝亚吉欧同时在伦敦证券交易所和纽约证券交易所上市，我们的产品在全世界180多个国家和地区销售。更多关于我们的员工、品牌以及业绩的信息，敬请浏览**************。同时诚邀您访问***************， 获取更多关于帝亚吉欧理性饮酒的资讯。

帝亚吉欧大中华区（中国大陆、中国台湾、中国香港和中国澳门）成立于2002年，总部设在上海。帝亚吉欧旗下的优秀品牌，如Johnnie Walker (尊尼获加)、Haig Club(翰格蓝爵)、The Singleton (苏格登)、Baileys（百利）、Guinness（健力士）等都深受大中华区消费者青睐。同时，帝亚吉欧致力于将中国高端白酒品牌水井坊带入国际市场。

精彩生活，欢庆无限。