长沙招聘

GENERAL POSITION SUMMARY:

? The marketing manager will be a marketing generalist responsible for Premium & fast fashion brand communications, including integrated marketing campaigns and responsible to drive plan implementations.

? The role will be the main contact point for communication with business & brand managers from HQ , internal cross-functional teams and external agencies as appropriate.

ESSENTIAL FUNCTIONS/RESPONSIBILITIES:

? Develop Premium &FF brands’ marketing plans to promote the brand and achieve sales target

? Work closely with global marketing team to ensure the good understanding for global campaign concept, creative guidelines, assets, usage rights and to be the core player to leverage the global assets for local needs and cascade the information to sales teams.

? Lead and work with cross-function team such as sales, planning & supply team to ensure good in-store brand exposure for Premium &FF brands by leveraging trade marketing visibility tools, including both permanent and seasonal merchandising tools.

? Understand the products , work closely with product, training teams to adapt the rich and convincing product storytelling content for local WS customer education.

? Lead P&FF sell in activity such as Local buying day, roadshow, showroom activity to provide good premium

experience to clients

? Brand level report update per global requires, including biz. review, budget, brand calendar, product feedback, TMKT report…etc.

? Works with team to provide support and implement brand level marketing tactics such as Optical Fair, Roadshow… ? Other tasks that may assigned by line manager

Luxottica is a leader in the design, manufacture, distribution and sales of premium, luxury and sports eyewear with approximately 7,100 optical and sun retail stores in North America, Asia-Pacific, China, South Africa, Latin America and Europe, and a strong, well-balanced brand portfolio. The net sales reaching Euro 6.2 billion in 2011, over 65,000 employees in 130 countries. Our house brands include Ray-Ban, the world’s most famous sun eyewear brand, Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while licensed brands include Bvlgari, Chanel, Coach, Dolce&Gabbana, Donna Karan, Polo Ralph Lauren, Prada, Tiffany and Versace.

Luxottica 是一家集设计、制造、批发和销售为一体的全球知名眼镜集团，销售网络遍及世界各地，在北美，澳洲，新西兰及大中华地区，拥有约5,800 家的太阳眼镜和光学眼镜专卖店。近段时间，在大中华区, 我们收购了北京雪亮眼镜，上海现代观点, 广州明廊眼镜和香港高登眼镜。为配合公司的高速发展, 希望能有更多充满活力和才干的人加入我们的团队。