长沙招聘

• Driving the Marcomms offering for the GWS APAC business with direction from Head of Marketing & Communications, GWS, Asia Pacific - supporting the development of GWS enterprise/business-line and divisional marketing strategy

   

• Implement marketing strategy for CBRE’s occupier business across APAC, with specific ownership for SEA activities, working with key components of our regional marketing mix – communications, design, digital marketing, and pitch management
  
  

• Guide/Support Business Line Leaders and their embedded marketing leads on development and implementation of targeted Marketing plans

   

• Drive brand recognition and ensure consistency of CBRE collateral/promotional materials/brand activities – adhering at all times to CBRE’s brand guidelines

• Effectively manage budgets, working with internal stakeholders to ensure buy-in

 

• Drive greater client interaction through a structured program of events & touch points as captured in an annual calendar detailing target industry events, forums, functional CBRE and GWS events

 

• Support the development and coordination of GWS enterprise/business-line and divisional communications (internal/external) strategy and execution, also working closely with regional communication specialists

 

• Support the development and roll-out of engaging, integrated multi-channel campaigns in line with an annual occupier research program; maximizing opportunity to align and brand in line with the global GWS Institute program; cascading outputs regionally/divisionally to internal & external audiences
  
  

• Be recognized as a specialist in delivery of marketing solutions and an all-round project manager

 

Responsibilities:

• Develop communications plan, covering media relations, client and internal communications for special projects and other business requirements

• Plan and implement Marcomms processes and initiatives throughout Asia

• Track Marcomms activities, demonstrating link between activities and results

• Develop awards program and strategy and coordinate/write submissions

• Assist with design and management of CRM activities, e.g., client events; corporate merchandise, etc.

• Develop strategy/tactics to market CBRE and occupier offering to clients using existing vehicles, Campaign Logic, and new approaches

• Develop and manage digital marketing strategy for GWS across Asia Pacific, including web, Twitter, Property Information Site, etc.

• Ensure Head of Marketing & Communications, GWS Asia Pacific is kept informed and involved (as necessary) with initiatives

 

Required Knowledge & Skills:

• Demonstrated ability in delivering results – requires skills of a hands-on marketer, with strategic insight

• Demonstrated experience in a broad marketing role in advertising, property, financial or professional services

• Fluent in all aspects of the marketing – brand, media buying, digital, print production, web, outdoor

• Highly organized, with strong attention to detail, strong project management skills and flexibility to adapt to changing priorities

• Strong writing and editing capabilities, specifically business writing, executive communications, creative writing

• Client focused, demonstrating ability to provide quality service and advice within Marcomms arena

• Sound decision-making capabilities, demonstrating an ability to create persuasive and compelling recommendations

• Ability to communicate and influence at all levels within the organization with excellent presentation skills

• Creative thinker with ability to implement regional process in varying Asia markets

• Intermediate to advanced level in Microsoft packages –Word, Excel and Outlook.  InDesign an advantage.

 

Experience & Qualifications

• A minimum of 4 year-education in a relevant field i.e. marketing, communication, public relation, economics or commerce (experience in property industry an advantage) or Professional Marketing Accreditation e.g. CIM/CMMP

• 5 years+ experience in marketing management in a service-related industry

• Presentation skills and ability to influence stakeholders

• Writing skills and ability to edit existing writing

       

Full-service commercial real estate company in the world and we attribute this reality to the people who make our organisation.
CBRE offers an entrepreneurial environment that is dedicated to helping you set the pace in a rapidly changing marketplace. We have a culture that encourages and rewards creativity and innovation. We place a high value on ethics and set standards for excellence in service.
About CBRE in China
Our structure in in China ensures on-the-ground experience and a global service capability unequalled in the industry. In China, we have been operating since 1988, when the company was appointed as the leasing consultant to Tower One of the China World Trade Centre in Beijing. Since then, we have expanded our footprint to 13 offices throughout the country, as well as approximately 13 project offices and experience in over 100 cities across China.
CBRE’s commitment to enabling our clients’ to make the most informed real estate decisions requires a team of talented professionals who value their careers and want to be the best in their field.
At CBRE, the future is truly yours to shape.
我们是全球***的，提供全方位商业地产服务的公司，这些都归功于我们的员工们，是他们造就了我们的组织。
世邦魏理仕 提供富于进取的创业环境，致力于帮助您在快速变化的市场上领跑。我们的文化鼓励并嘉奖创意与创新。我们高度重视道德规范并设立了卓越服务的标准。
关于 世邦魏理仕 中国
我们在中国的架构保证了我们在业界拥有***的实地经验和全球服务能力。我们在中国的运营始于 1988 年，当时公司被委任为北京中国国际贸易中心大厦1座的租赁顾问。从那时开始，我们的业务已经扩展到全国 13家分公司，并拥有 13 个项目办公室，在全国 100 多个城市提供过服务。
世邦魏理仕 致力于让我们的客户作出最知情的房地产决策，这需要一个有才能的、重视职业发展并希望在自己的领域里出类拔萃的专业人士团队。
在 世邦魏理仕，您将拥有可自由挥洒的明天。