长沙招聘

Job Purpose  

Act as a key team member of the country merchandising team, overseeing assigned product categories, managing and executing in-season product management, building and leading the Merchandise strategies locally to drive and maximize sales. The role is accountable to work directly with the HKMM team/NYAPM team to drive the country’s product strateg.

Key Responsibilities  

Point Person for Country Merchandising Strategy

  

1. Key communicator  of the assigned categories’ seasonal merchandising  strategy to local Retail teams as presented by the HKMM & NYAPM teams
2. Responsible for the Seasonal Product training to the local Retail teams

  

• Conduct product training when season kick off (SKOB) to retail  staff to ensure they possess  good knowledge

• Provide the specific training (Trendy Information, Key item focus, rigging skill, China delivery timetable) to product specialist and tracking their performance

• Support and work with training team regarding to product knowledge and in-store activity to enhance training throughout the season

• Translate the relevant materials on product knowledge  

• Supporting HKMM teams on any new/updated brand strategies and creating a plan applicable to the local market 

•  Join weekly/bi weekly conference calls with HKMM teams/NYAPM teams to touch base with all merchandising related issues.

  
  

  
  

  

Sales Driver and Ownership

  

1. Run varies sales reports and analyze data weekly to identify current sales trend, inventory situation, and opportunities, recommending action plan weekly on ground in order to drive sales:

  

• Sales/EOH by season, concept, class, style, stores

• Co-ordinate with Creative presentation team to maximize the sales opportunities

•  Recommend Markdowns/Promotions

• Call out any Initial Product delivery issues and/or Propose Replenishment

• Co-ordinate Bi- Weekly local products transfer/consolidation

• Proposing Incentive Plans

• Event planning and coordination merchandising related 

• Support local retail team on merchandising related such as defective products, system retail price error, store product request etc.

                

Local Market Expert

  

1. Competitor analysis, pricing research, product research, consumer research
2. Support HKMM/NYAPM teams in their scorecard development by organizing and collecting regional feedback from store managers/local retail team on the Chinese market trends, successes/opportunities and the end consumer to influence and improve the future collections for the country
3. Support any Marketing/PR tie ups, events, exclusive opportunities merchandising related.

  

Requirements 

• Strong analytical skills and comprehensive understanding of "retail math"

• Proficient on excel and general computer knowledge

• Excellent product sensibility and conceptual ability

• Ability to multi task and prioritize

• Able to adapt to the fast paced and constantly changing environment

• Take Self initiative

• Excellent written and spoken English and Chinese

• At least 3-5 years management experience in fashion apparel and accessories industry with knowledge in merchandising and retail environment

Ralph Lauren began his design career in 1967 with an innovative wide-tie collection that launched the “wide-tie revolution” and marked the beginning of the Polo label. For over 40 years, Ralph Lauren has expanded and refined his vision into collections for men, women, children, fragrances and the home, taking inspiration from the most captivating aspects of the world around him.

From the golden age of Hollywood glamour and the breathtaking American landscape to sleek vintage automobiles and the equestrian athleticism of polo, Ralph Lauren’s internationally heralded collections are found in ranch homes and urban penthouses, runways and red carpets, all around the world. Offering iconic style that is always fresh and modern but ultimately timeless and functional, Ralph Lauren designs for the way people live, paying homage to tradition but never bound by it.

Ralph Lauren stepped into China more than 10 years by licensed stores, and opened direct-owned stores from Y2010. Ralph Lauren has an aggressive new store opening plan in China, and will establish the free-standing stores in Shanghai, Xi’an, Chongqing, Chengdu, Beijing etc., with premium product lines, covering timepieces, fine jewelry, accessories and apparel.

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