长沙招聘

SCOPE AND RESPONSIBILITIES:

· Responsible for leading the analysis, identification and translation of the target customer, perceptions and needs into brand strategies that drive the business and build the brand.

· Responsible for developing China PR strategy for the brands including what elements to highlight to best deliver the customer’s needs and wants for new markets.

· Responsible for developing and implementing a comprehensive strategy to drive traffic into current stores and future stores.

· Responsible for building and developing China editorial share of voice with an emphases on translating and building the Ralph Lauren brand story with the Chinese consumer.

· Develop and execute marketing and PR plans to support the new store openings at the market level and for individual stores.

· Develop and manage the total annual and seasonal marketing plans that include target customer insights, key brand issues, overall budget, promotions (non-merchandising), and in-store experience strategy. Plans must have clear, measurable goals and must be aligned with business objectives.

· Oversee and drive process related to consumer direct mail programs including working through product and brand sensitivities and ensuring proper communications are delivered through process.

· Own and drive marketing annual plan, metrics of success and budget. This process includes holistic evaluation of previous year performance, performance of Brand, industry trends and customer research.

· Responsible for leading the team in the development and execution of all regional marketing activities including customer contact strategy and promotional events.

· Develop and manage PR and Communications budget. Ensure that the in-store and out-of-store experience is aligned, consistent and emotionally relevant for the customer.

· Strategic Partner with Merchandising & Planning, Stores and Creative & Brand Presentation is aligned to drive the business and build the brand.

· Build and maintain strategic partnerships with all Country/Regional of Marketing.

· Develop and maintain alignment touch points to ensure key brand messages are translated into the Greater China.

· Source, select, develop and manage functional team in day-to-day marketing activities.

· Develop and lead PR and Communication Team.

REQUIREMENTS & COMPETENCIES:

· 10+ years of experience in PR, Marketing and Advertising

· Experience in or a strong appreciation of the luxury goods market is essential.

· Proven track record of success in Marketing with particular depth in social media.

· Dedicated and creative leader with demonstrated success managing in a complex and matrix international culture.

Ralph Lauren began his design career in 1967 with an innovative wide-tie collection that launched the “wide-tie revolution” and marked the beginning of the Polo label. For over 40 years, Ralph Lauren has expanded and refined his vision into collections for men, women, children, fragrances and the home, taking inspiration from the most captivating aspects of the world around him.

From the golden age of Hollywood glamour and the breathtaking American landscape to sleek vintage automobiles and the equestrian athleticism of polo, Ralph Lauren’s internationally heralded collections are found in ranch homes and urban penthouses, runways and red carpets, all around the world. Offering iconic style that is always fresh and modern but ultimately timeless and functional, Ralph Lauren designs for the way people live, paying homage to tradition but never bound by it.

Ralph Lauren stepped into China more than 10 years by licensed stores, and opened direct-owned stores from Y2010. Ralph Lauren has an aggressive new store opening plan in China, and will establish the free-standing stores in Shanghai, Xi’an, Chongqing, Chengdu, Beijing etc., with premium product lines, covering timepieces, fine jewelry, accessories and apparel.

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