长沙招聘

Responsibilities: 
 1.    Support overall eCom activation and in-site content seeding

• Managing Pentair flagship store and Everpure distributor store activations among TMALL/JD/Sunning platform; keep regular communication with internal sales team, TP partners, DT and maintain good relationship with  category managers to grab the resources when necessary;

• Responsible for flagship store demand generation, effectively work with TP and internal sales team to understand the gap and find the way to cover it;  meanwhile support on sales conversion enhancement activation, giving advice in terms of professionalism on eCom business;

• Plan and landing 618/11.11 big promo activation based on platform rhythm and business target;

• Enhance in-site content seeding result by improve impressions and consumer engagement through different tools, focus products and brand among eCom platform to improve consumer engagement and build up brand awareness; Coordinate with internal content team to leverage released content and always thinking of re-use;

• Live stream show daily arrangement and result tracking, analysis, improve the topics and levels of each type of shows;

• On-going analysis of core KPIs metrics of store performance that including GMV, traffic, conversion, understand brand assets and TA transition of AIPL different stage and each of the character  database growth and behavior, marketing programs;

• Manage agency and partners and maximize the resources usage with innovative ideas and creatives, turn the ideas into execution timely;

• Effectively manage budget and tracking; 

2.   e-Merchandising and Brand VI management

• Manage store routine and big promo e-merchandising include store main page looks, promo landing page, H5 page that contains promo-oriented creative and design based different promo level;

• Looking after TP and DT in-store VI to align in-store excellence fits Pentair branding requirements;

• Share industry excellent case to sales team, TP and DT regularly to improve team capacity

  
  

3.  NPD Readiness management

• Actively participates in the new product launch process with cross-functional teams;

• Prepare online NPD materials include Photo taken/PDPs/Videos/KVs ect for lunch purpose

• Planning on NPD launch communication schedule according to platform resources, product stock availability, market trend, consumer engagement point, and in-site communication channels;

• Ensure NPD plan landing successfully and help on sell out to make the NPD hot item;

4.  Activation tracking & Analysis

• Analyze the traffic dynamics and acquire free traffic with platform promos and brand-initiated brand day activation, etc.

• Analyze online store data and consumers behavior through industrial reports and brand databank to conclude useful consumer insights and formulate TA segmentation based on finding, keep regular sharing with team;

• Develop partnerships with third parties and agencies as needed to support online data analytics and turn it into efficient online solutions.

   

  Requirements

• Bachelor degree; More than 3 years' experience in Online/eTrade marketing with brand

• Familiar with  industrial brand  & platform multiple activation mechanism

• Familiar with Tmall/JD platform Resources & Big Promo rythm, had been participated into JD/Tmall big promo

• Familiar with online marketing activation, understand eCom channel communication tool and able to justify the efficiency of each tool; have sense on new media scheme (RTB, CPM, CPC)

• View of eCom channel development and management

• Good on Planning & Resource Management

• Skillful Budget management and agency management

• Good communication Skill

• Positive thinking and hands-on

    Pentair (***************) is a diversified operating company headquartered in Minneapolis, Minnesota. Its Water Group is a global leader in providing innovative products and systems used worldwide in the movement, treatment, storage and enjoyment of water. Pentair designs, manufactures, markets, and services innovative water solutions for the toughest filtration, separation, flow and water management challenges in agriculture, aquaculture, foodservice, food and beverage processing, swimming pools, water supply and disposal, and a variety of industrial applications.
    Its premier brands Pentair, Everpure, Aurora, Berkeley, Fairbanks-Nijhuis, Haffmans, Hydromatic, Hypro, Sta-Rite, Union, S?dmo and X-Flow provide a comprehensive range of products and services to address customers’ needs for reliable and efficient movement and control of water and other fluids.
    We aim to deliver adaptive, industry-leading solutions that help ensure a safer, healthier future for all. Pentair works at the very center of global commerce, providing critical inputs to a wide range of essential industries.
总部位于美国明尼苏达州的滨特尔集团成立于1966年，其下属水集团是世界上***的专业水处理设备制造公司之一，在全球拥有50多家分支机构，现有员工13100人，年营业额约30亿美元，是美国500家***工业企业之一。滨特尔集团的经营业务主要涉及：水科技领域、电子机柜行业。滨特尔水集团是滨特尔集团的首要产业，其主要业务包括：滨特尔泵，滨特尔净化与过滤部，滨特尔泳池及水景部。

作为世界上权威的水处理专家，在竞争日益激烈的全球水处理市场，滨特尔是世界上主要的水处理设备供应商。我们致力于将***的水处理技术和服务传播到世界上每一个水质需要改善的地方。

滨特尔集团十分重视在中国的长期发展。1997年，在上海设立了办事机构。2001年，在苏州市投资建立制造厂，生产各类水处理设备，立志于将世界***的水处理理念引入亚太地区。2004年3月，在北京设立了办事机构。为了更好地服务于中国客户，集团已将亚太总部迁入上海。如今，上海已经成为滨特尔在亚太区的销售、服务、研发、设计、规划等中心，全面负责大陆及亚太地区业务及服务。

从美国白宫到英国白金汉宫，从马来西亚双子塔到科威特皇宫，从迪士尼乐园到星巴克，滨特尔的足迹遍布全球。如今，滨特尔将同步世界的技术和产品引进中国，北京钓鱼台、上海外滩、十运会主赛场之一的南京奥体中心游泳池等经典工程已经率先享受了来自滨特尔的先进技术和专业服务。

滨特尔将一如既往继续其积极的发展策略，增强品牌知名度，生产可靠，高品质的产品，加强全球的服务营销网络。让全世界各行各业的人们用上最安全、最洁净的水是滨特尔水集团对全世界做出的承诺。

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