长沙招聘

工作职责:

Area of responsibility

The (Associate) marketing director will work closely with the strategic marketing director of Lab Testing Division of WuXi Group, leading the department to achieve business performace, obtain maximun value and identify new opportunties to increase domestic market share, support global business development and emerging market penetration.

They will explore and implement creative strategies to optimize department performace, grow domestic market share and enhance competitive differentiation, as well as assist with the development and implementation of short and long term marketing strategies and tactics and ensure that market initiatives complement division goals and focus.

Job responsibility

A. Work with operations, sales, and marketing staff to develop and implement strategies, portfolio development plans and positioning and messaging plans consistent with both cor-porate and business unit branding platforms.

B. Maintain and update website/PPT/video/brochure; Develop market position and define market strategy to gain market share through competitors’ takeaway or organically in-creasing current business.

C. Identify diverse customer drivers, market opportunities, competitive challenges, and re-quirements; work with analytical team to prepare competitive market analyses and strate-gic options to grow market share, including modeling of alternative business scenarios

D. Work closely with internal and external scientific staff to identify opportunities to enhance and expand service offering; identify and create synergistic marketing programs that cross product and business unit lines.

E. Collaboratively lead members of the marketing team to develop and implement effective tactical marketing campaigns and sales tools to support and achieve business goals and ob-jectives.

F. Develop relationships with key industry thought leaders and create a pool of knowledgeable go-to clients for ad hoc market feedback and research.

G. Develop, implement, and utilize financial and life science database tools to identify poten-tial sales opportunities (Key accounts, dormant accounts, declining revenue, etc.)

H. Develop, implement, and manage processes that evaluate the effectiveness of all market-ing programs/projects and quantify payback in terms of leads generated, new customers, and sales levels.

I. Manage the collection of marketing and customer behavior related data and reporting of this data to senior management, in partnership with business management and corporate marketing as appropriate.

J. Personnel management activities for assigned group(s), including: scheduling, personnel actions (hiring, promotions, transfers, etc.), training and development, providing regular di-rection and feedback on performance, disciplinary actions and preparing and delivering annual performance and salary reviews.

K. Assist in the development of short- and long-range operating objectives, organizational structure, staffing requirements and succession plans.

L. Assist in the development and recommendation of departmental budget and authorize ex-penditures.

M. Develop and oversee the implementation of departmental training programs

任职资格:

Requirements

A. Education: Master or equivalent in scientific discipline. Advanced degree a plus.

B. Experience: 8+ years of related experience or equivalent in a combination of marketing, product management, communications, and business management positions within a technical environment (e.g. biotech, pharmaceutical, medical device company, or laboratory). Sales and international experience a plus.

C. Other: Proven ability to creatively develop and execute business-to-business product and service marketing strategies. Knowledge of marketing concepts and techniques. Proven ability to work both independently and in cross-functional teams to achieve established goals. Excellent verbal and written communication skills.

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