长沙招聘

Job Purpose
Develop the assigned category strategy and brand plans for the CHC brands in charge. Ensure local plans are aligned with the global strategy and are reflecting all relevant local insights. Work in close collaboration with strategic partners to implement brand plans, define brand guidelines and identify local new business opportunities to achieve Market shares objectives.
As the Category Leader, this position will be in charge of developing strategies and plans that could be implemented in all relevant channels, inclusive of e-Commerce and traditional offline channels.
Key Accountabilities
Develop category strategic plans
-Lead the implementation of the global strategies, then develop & implement local strategies reflecting all relevant local insights
-Drive excellence in execution for category initiatives in accordance with global brand strategies
-Work cross functionally, drive and support continuous improvement, risk assessment and contingency planning for the brands in charge
-Lead innovation planning
Lead & manage the annual brand plan
-Deploy the global brand strategy and co-work relevant stakeholders on the China local brand strategy
-Co-design the domestic plans and follow up execution of domestic plans
-Consolidate all “Sanofi internal Best Marketing Practice Sharing” as well as “China industrial benchmark best practice” & transfer this into annual knowledge building workshops to relevant internal and external stakeholders
Define the strategy online & offline for flawless activation
-Develop the annual activation plan and ensure flawless execution
-Define campaign blueprint and digital landscape.
-Prepare brand campaigns and execute with excellence for Cross Border implementation
-Drive precision marketing and adjust media messages to specific target consumers
-Ensure brand guidelines are adhered to across all consumer and shopper touchpoints
-Sell-in marketing plans and campaigns to key stakeholders internally as well as to external stakeholders, including EC platforms
-Work effectively with agency partners and other third parties to ensure brand strategies are activated, including clear briefing and campaign development process
Measure performance and drive for continuous improvement at category level
-Provide local view of category and brand performance and propose corrective actions when necessary
-Learn & monitor the Chinese market dynamics, consumer & competitors evolution
-Share performance with relevant stakeholders
-Manage the category and brand P&L
Influence the category strategic roadmap
-Identify the sources of growth and propose directions for new opportunities
-Drive the integration of insights into business strategies and tactics
-Be the category consumer champion within the local CHC community
Define the Category CMI (Consumer and Market Insights) roadmap
-Implement the appropriate market research, analyse data, and prepare feasibility study of new or assigned products
-Identify knowledge gaps and propose market research and learning plans to address
-Develop new product concepts, positioning territories and other strategic work
-Monitor the allocated budget at Category level
-Share and validate CMI roadmap with Regional Category Lead
Be the advocate of a consumer centric organization within the CHC organization
-Find ways to put all CHC stakeholders in contact with consumers, shoppers and HCP’s
Network of stakeholders
Within the Zone/Global
Interfaces with global marketing teams and regional stakeholders
With Regional Activation Leads
To influence the development of the global brand strategies by providing local input and insights for the category
With External partners
Influence & align the Brand strategies with external stakeholders, including agency partners
With Cross-functional partners
To liaise with cross-functional partners in the country for execution of multi-country category initiatives.
To liaise with the Innovation team in order to ensure that the innovation needs of the assigned brands/categories in the zone are reflected and support the business development assessments for category growth in the zone.
Work closely with cross border team to drive CBEC brand plans
职位要求：
Ideal Background
Experience
-7-10 year’s work experience marketing professional w/ background in FMCG, OTC, CHC, Beauty or other consumer goods companies
-Strong experience in e-Commerce and digital marketing, especially dealing with Tmall, JD etc.
-Proven success in launching and growing brands / categories
-Understanding of P&L
-Able to read and interpret market data
Competencies
-Leadership and ability to coach, develop, motivate and manage a team, both direct report and indirect reporting line
-Strong strategic & analytical thinking
-Ability to balance long-term strategic priorities with short-term business needs
-Planning and project management
-Strong communicator both written and verbal
-Creativity and problem-solving
-Strong flexibility to adapt to constantly changing business environment
-Team working capability with cross functional departments
-Proactive, results-oriented with “can do“ mentality
Languages
-Fluent in spoken and written English & Mandarin
Qualification
-Degree in Business Administration, Marketing or similar

赛诺菲集团
赛诺菲集团是一家全球领先的多元化医药健康企业，专注于患者需求，传播健康。
 全球100,000余名员工，业务遍及100个国家
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赛诺菲在中国
赛诺菲是首批在中国开设办事处的跨国制药集团，也是国内增长最快的医药健康企业之一。目前，赛诺菲在中国200多个城市拥有6000余名员工。
   
传承悠久历史、持续开拓进取
赛诺菲一直以来秉承对中国的承诺。1982年，赛诺菲成为首批在中国开设办事处的跨国制药企业之一。今天，赛诺菲已跻身中国医药健康市场的领军企业。赛诺菲的中国总部位于上海，并在北京、天津、沈阳、济南、上海、杭州、南京、武汉、成都、广州和乌鲁木齐共设11家区域办公室。

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从预防到治疗，赛诺菲全方位满足中国的公共健康需求。集团的疫苗事业部赛诺菲巴斯德是中国领先的疫苗企业。赛诺菲在心血管/血栓、糖尿病、肿瘤、内科和中枢神经系统等关键的治疗领域拥有领先产品。2010年，杭州赛诺菲民生健康药业有限公司的成立标志着赛诺菲进入中国的非处方药市场。2011年2月，赛诺菲完成了对BMP太阳石的收购。

大幅投资工业建设、满足中国市场需求
赛诺菲目前在中国拥有六家生产基地，包括北京制药工厂、杭州制药工厂、杭州赛诺菲民生健康药业工厂、南昌梅里亚动物保健工厂、深圳赛诺菲巴斯德疫苗工厂、以及唐山健康药业工厂。

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依托于强劲的研发能力和多领域领先水平的广泛的医药产品资源，公司在中国的市场份额不断攀升，公司规模不断扩大，飞速发展的业务给了我们与更多优秀人才合作的机会。

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