Launch Manager
施耐德电气(中国)有限公司
- 公司规模:10000人以上
- 公司性质:外资(欧美)
- 公司行业:电气/电力/水利
职位信息
- 发布日期:2019-11-03
- 工作地点:上海
- 招聘人数:1人
- 工作经验:无工作经验
- 学历要求:硕士
- 职位类别:产品/品牌主管
职位描述
1)New offer launch management:
Work closely with global LoB teams, China Hub PM team, Application Marketing teams and MarCom team, to plan, and implement the winning launches for the strategic products developed by EMLV China Hub.
? Follow up project development status with PM team.
? Define new offer launch strategy (value proposition, competitive positioning, targeted segment, Go-to-market, forecast, ramp-up and offer withdrawal… etc) in cooperation with Application Marketing teams, and develop launch action plans (when/who/ says what/to whom/in which ways/for what effect …) in line with business strategy.
? Prepare commercial deck for new offers.
? Develop completed assets package and playbook along with new offers (brochure, catalogue, video, key visual, training modules, demos, web pages, storytelling…etc).
? Responsible for communicating with other Hubs to drive the winning launches worldwide.
? Ensure the effective and efficient execution of IMC launch campaign.
? Well plan and manage the launch budget to maximize ROI aligned to Brand to Order dashboard and contributing to offer vitality index improvements.
2)Existing offer Activation.
Work closely with local Offer Marketing/Segment Marketing team, and MarCom team, to plan strategic demand generation activities and external promotion for existing offers.
? Develop annual marketing activation strategy align with business priorities.
? Lead the customer story cooking, ensure continuous content generation and drive IMC campaigns.
? Control the budget and resource allocation.
? Track, measure and evaluate effectiveness/ROI of promotion programs, and provide professional analysis and reporting on regular basis.
Qualifications:
Specific competencies:
- High entrepreneurial spirit
- Ability to influence and persuade decision makers
- Excellent communication skills
- Desire and ability to lead, build and create via personal initiative demonstrating energy and passion
- Capable of giving credible presentations to senior stakeholders
- Solid project management experience and able to work well under pressure and in a fast-paced environment.
- Good organisation skills with the ability to manage a high workload - quickly, efficiently and to a consistently high standard
- Strong can do-attitude and cooperation
- Fluent in written English is mandatory
职能类别:产品/品牌主管
公司介绍
我们提供能源与自动化数字解决方案,以实现高效和可持续。我们将世界领先的能源技术、自动化技术、软件及服务融合于整体解决方案之中,服务于家居、楼宇、数据中心、基础设施和工业市场。
我们致力于打造有意义、包容和赋能的企业价值观,我们承诺让这个开放的,全球化的,创新的生态圈释放无限可能。
创造平等机会是施耐德电气可持续发展战略的重要组织部分之一,它旨在认同所有员工得到独特的重视,不同性别、国籍、文化、代际的员工都能在包容的环境中发展并做出自己的***贡献。其中,性别平等尤为相关且重要。性别平等不是偏爱***或者关注某些个体,更重要的是建立促进男女平等的制度和文化认知,培育适合***的土壤,创造更大的空间,同时给予养分促进发展。
联系方式
- Email:kailin.song@se.com
- 公司地址:普陀区云岭东路89号长风国际大厦
- 电话:13611056280