长沙招聘

POSITION SUMAMRY AND KEY TASK DESCRIPTION:

The mission of the Senior Marketing Executive is to work with PUMA marketing team to reinforce PUMA as one of the world’s leading sports brand in China through maximizing innovative and inspirational brand exposure by executing and maximizing brand and product exposure, and positive free publicity by public relations / corporate relations initiatives in team partnership with other related functions within the Marketing Team.

•   Planning and Execution

   -    Planning and execution of PUMA SELECT projects in relation to Brand Campaigns/Product releases under supervision.

   -    Work with line manager to implement effective PR angles / stories to drive free publicity during Key Campaigns / Events while strategically sustaining PR noise around Brand / Products.

   -    Work with Assistant Marketing Manager for all media cooperation and advertorials.

   -    Work with Assistant. Marketing Manager for event strategy, execution and reporting.

   -    Support line manager on whole-year plan for seeding order for media and KOL, and execute action plan base on seeding strategy for new products to Key influencers / opinion leaders / media / celebrities to drive brand heat /energy.

   -    Work with Assistant Marketing Manager on entertainment agency management and manage monthly & yearly entertainment report and recap video.

   -    Translate fact sheet, press materials and marketing related content and responsible for simple write up.

   -    Support marketing team on local campaign shooting and celebrity logistic arrangement.

   -    Manage all Select samples and work closely with merchandising team and PR agency.

                  

•   Management
  

  

   -    Responsible for all related PR activities such as press conferences, interviews and advertorials that maximize brand and product exposure and creates opportunities for positive free publicity in assigned projects.

   -    Establish and maintain relationships with key media that will ultimately allow brand to effectively and efficiently communicate our core concept messages, product information as well as brand event news.

   -    Responsible for all reports prepared by PR Agency and clipping house of assigned projects related PR activities & article clippings.

   -    Work with line Manager on supervising and managing PR/event/entertainment agencies.

•   Financial & administrative work

   -    Help and assist line manager to control allocated budget as set according to the Marketing Plan.

   -    Execute budget plan base on approved budget respecting company’s financial guidelines.

   -    Prepare all financial documentation as set by finance dept and helps Manager monitoring and tracking budget in an orderly / systematic approach with utmost integrity.

   -    Manage all financial documentation & processes in relation to usage of budget as set by finance dept. by maintaining & managing the usage / tracking of budget in an orderly / systematic approach with utmost integrity.

        

            

BACKGROUND AND PROFILE:

  

1. Bachelor degree, preferably in Communication, Marketing or Journalism related field.
2. Minimum 3 years related experience.
3. Microsoft Office, Excel and PPT.
4. Excellent in Mandarin Chinese, fluent English
5. Sensitive to hot topic.
6. Excellent interpersonal / communication skills .
7. Able to multi-task and attention to detail.
8. Good writing skills.

PUMA是全球知名的运动品牌，设计，开发，销售并推广各种鞋类、服装以及配件产品。70余年来，PUMA始终致力于通过为全球追求极致速度的运动员们提供优质的产品，并以此来不断推动体育与文化的长足发展。PUMA提供包括足球、跑步、训练、篮球、高尔夫及赛车领域的运动产品和源自运动灵感的生活系列产品。PUMA同***设计师与品牌携手合作，将其在运动界的影响力注入街头文化与时尚领域。PUMA集团旗下品牌包括：PUMA、Cobra Golf以及stichd。PUMA总部位于德国赫尔佐根，在全球范围内拥有逾14,000名员工，产品远销120多个国家和地区。