上海招聘Celine-Social Media Response(contractor)

Celine-Social Media Response(contractor)

路威酩轩中国区时装部LVMH FASHION GROUP CHINA

公司规模：500-1000人
公司性质：外资（欧美）
公司行业：奢侈品/收藏品/工艺品/珠宝

职位信息

发布日期：2019-07-30
工作地点：上海
招聘人数：1人
工作经验：无工作经验
学历要求：大专
职位月薪：1.5-2万/月
职位类别：媒介主管

职位描述

JOB SUMMARY

THE
SOCIAL MEDIA RESPONSE
IS TAKING IN CHARGE OF CONTENT
DEVELOPMENT AND DISTRIBUTION TO THE COMPLEX
SOCIAL MEDIA WORK CROSS BRAND
OWNED SOCIAL MEDIA PLATFORM DEVELOPMENT AND EARNED SOCIAL MEDIA EXPOSURE. THIS
ROLE ENSURES EFFICIENT WORK AND EFFECTIVE RESULT, AS WELL AS SYNERGIZE THE
SOCIAL MEDIA - DRIVEN PROJECTS WITH PR, MEDIA, VIP & SEARCH FUNCTIONS.

KEY RESPONSIBILITIES

1. OWNED
SOCIAL MEDIA MANAGEMENT:

·TAKE
RESPONSIBILITY OF BRAND OWNED SOCIAL PLATFORM’S CONTENT PLAN & TECHNICAL
OPERATION AND DEVELOPMENT WITH FOCUS ON ACQUISITION AND RETENTION THROUGH
ENGAGEMENT, CONSISTENT AND EFFECTIVE CORPORATE AND PRODUCT COMMUNICATION;

·RESPECT
THE LUXURY IMAGE OF THE BRAND, ADAPT THE GLOBAL SOCIAL MEDIA CALENDAR WITH
LOCAL MARKET’S AGENDA, AND IDENTIFY THE CREATIVE NEEDS FOR INTERACTIVE CONTENT
DEVELOPMENT;

·MANAGE
THE CONTENT & DESIGN VALIDATION WITH HQ ON TIME FOR ALL DESIGNATED SOCIAL
MEDIA PLATFORMS AND ENSURE THE CONSISTENCY OF MESSAGES ACROSS MULTIPLE
NETWORKS;

·MAINTAIN
DAILY ACTIVITIES TO MONITOR THE FOLLOWER-IMITATED CONVERSATIONS AND INQUIRIES;
COORDINATE WITH RELATIVE FUNCTIONS WITH APPROPRIATE REACTION;

2. EARNED SOCIAL MEDIA DEVELOPMENT:

·DEVELOP THE EARNED SOCAL MEDIA ACTION
PLAN ON
THE MAJOR SOCIAL MEDIA PLATFORMS, FOR BRAND PRESENCE AND PRODUCT VISIBILITY;

·WORKING WITH VIP FUNCTIONS FOR REGULAR
SOCIAL EXPOSURE OF VIP DRESSING AND PRODUCT PLACEMENT PRACTICE;

·DEVELOP THE CHINA KOL PORTFOLIO AND SEEK
OPPORTUNITIES FOR SOCIAL EXPOSURE;

3. SOCIAL SYNERGY COORDINATION:

·LEAD
SOCIAL-DRIVEN PROJECTS, SYNERGIZING THE RESOURCES OF PRODUCT PR, MEDIA SEARCH
AND VIP FUNCTIONS;

·DELIVER
REGULAR SOCIAL PERFORMANCE REPORTS AND CONSUMER’S SOCIAL BEHAVIOR ANALYTICS FOR
HQ AND LOCAL MARKET’S REVIEW.

EDUCATION & KEY QUALIFICATIONS:

·BACHELOR
DEGREE AND ABOVE, MAJOR IN COMMUNICATION, MARKETING, ADVERTISING IS PREFERRED;

·3+
YEARS’ SOLID WORK EXPERIENCE IN DIGITAL AND/OR SOCIAL MEDIA PR;

·RESULT
ORIENTED AND DEMONSTRATED ABILITY TO WORK AUTONOMOUSLY AND MANAGE A WIDE
VARIETY OF PROJECTS SIMULTANEOUSLY AND UNDER DEADLINE;

·PASSIONATE
AND POSITIVE, A GOOD TEAM PLAYER ABLE TO WORK IN TRANSVERSAL ORGANIZATIONS;

·STRONG
ORAL AND WRITTEN COMMUNICATION AND PRESENTATION SKILLS;

·DEDICATED
AND EAGER TO MAKE THE DIFFERENCE AND WILLING TO GO BEYOND AND INNOVATIONS.

THIS
IS A CONTRACTOR ROLE.

职能类别：媒介主管

公司介绍

作为目前全球***的奢侈品集团，LVMH的产品涉及高级时装和皮具、葡萄酒和烈酒、名表和珠宝、高级香水和化妆品、高档消费品零售业等五大领域。目前集团旗下拥有70个世界著名品牌，透过林林总总的产品把欧洲雅致的生活精粹带到全球的不同角落。
LVMH为旗下品牌的卓越表现和蓬勃发展提供独一无二的环境氛围。加入LVMH，意味着选择激情，接受挑战，构筑脱颖而出的职业天地；加入LVMH，意味着在丰富多元的团队中工作，将自身的历史融入品牌，为"传统的未来"作出贡献。
LVMH集团时装部负责集团旗下高端时装品牌的业务，包括CELINE, GIVENCHY, G GIVENCHY, KENZO, LOEWE以及MARC JACOBS等。

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