Regional Marketing Manager-Integrated DNA Technolo
丹纳赫(上海)企业管理有限公司
- 公司规模:5000-10000人
- 公司性质:外资(欧美)
- 公司行业:多元化业务集团公司
职位信息
- 发布日期:2019-07-22
- 工作地点:上海
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:4-5万/月
- 职位类别:市场/营销/拓展经理
职位描述
Responsibilities
- Work with IDT APAC regional Marketing, IDT Product Management,
and IDT Sales and Commercial Marketing Managers to develop accurate
marketing personas, effective China-specific customer segmentation
strategies, insightful buyer journeys, and useful value propositions and
key messages. - Convert this customer and market insight into China marketing
strategies that drive successful lead generation and product launch
campaigns. - Collaborate with localization vendors, content writers,
branding and public relations, collateral design, and search engine
optimization experts to ensure that China campaign tactics match market
segment needs. - Partner with commercial marketing, digital marketing, marketing
automation, and web development experts to ensure that marketing campaigns
are executed well and in a timely fashion. - Work with IDT leadership to support joint China business
activities and partnerships with key customers and industry groups in
China. - Monitor the success of China marketing campaigns by using
advanced digital tagging and metrics to ensure that key performance indicators
are met and campaigns demonstrate a positive return on investment.
Professional Experience
- Minimum of five years of experience in regional commercial
marketing, business development, customer management, or lead generation
activities preferred. - Minimum of three years of experience with IDT market segment or
related life sciences technology and market segments required. - A strong understanding of IDT market segment and customer needs
across China required. - Fluency in English and Mandarin required.
- Experience working with Baidu pay per click (PPC) advertising
and WeChat social channels required. - Experience working with Baidu search engine optimization (SEO)
strategies required. - Experience writing online web content (optimized for search)
required. - Product marketing experience a strong plus.
- Experience working with IDT services a strong plus.
- Experience using content workflow management tools (Kapost,
etc.) a plus - Experience using cloud-based project management services a
plus. - Kapost workflow management tool experience preferred.
- Thorough knowledge of Microsoft Office (Word, Excel, PowerPoint)
preferred.
Education
- Bachelor’s degree required, MBA preferred
- Bachelor’s degree in Biology, Genetics, Biochemistry, or
related life sciences field preferred.
Other Qualifications
- Ability to travel both regionally and internationally.
- Strong communication and presentation skills required, with the
ability to multitask and prioritize large projects - Superb negotiation and influencing skills a must
- Statistical analysis very helpful
- Strong analytical and troubleshooting skills required
- Strong people management skills required; with proven ability
to influence, work, collaborate, and communicate with regional Sales teams - Ability to perform under stress when confronted with emergent,
critical, unusual, or dangerous situations, or situation in which working
speed and sustained attention are make-or-break aspects of the job. - Ability to perform a variety of duties, often changing from one
task to another without loss of efficiency or composure. - Ability to maintain both a high standard of courtesy and
cooperation in dealing with co-workers. - Ability to accept responsibility for the direction, control or
planning of an activity.
职能类别: 市场/营销/拓展经理
公司介绍
丹纳赫是全球科学和技术的创新者,致力于帮助我们的客户在全球各地应对复杂的挑战和改善生活品质。我们在最前沿和富有吸引力的领域,如生命科学、环境等等,拥有众多世界一流的品牌。我们是一支全球超过71000名员工的多样化团队,遵循同一个文化 - 丹纳赫业务运营体系(DBS),该体系引领我们始终在日益激烈的商业竞争中处于领先地位。丹纳赫2014年营业额达到199亿美金并且市值超过600亿美金,位列美国财富500强中的149位。在过去的20年中,丹纳赫的股价表现优异,超过标准普尔指数将近2000%。
在中国,丹纳赫始终保持高速增长,拥有超过6000名员工和16亿美金的营业额。二十多家中国营运公司和超过一百家的分支机构,不但为中国客户提供着全方位的产品和服务,也为卓越人才提供更好的工作机遇和职位发展平台。
了解更多信息,请访问公司网站:***************.
Danaher is a global science and technology innovator committed to helping our customers solve complex challenges and improve quality of life around the world. Our family of world class brands have unparalleled leadership positions in some of the most demanding and attractive industries, including health care, environmental and etc. We are a globally diverse team of 71,000 associates united by a common culture and operating system, the Danaher Business System, which serves as our ultimate competitive advantage. In 2014, we generated $19.9 billion in revenue and our market capitalization exceeded $50 billion. We are ranked #149 on the Fortune 500 and, during the past 20 years, our stock has outperformed the S&P 500 Index by nearly 2,000 percent.
With over 6000 associates and $1.6 billion of revenue in China, Danaher continuously achieve high growth in the market. Through more than 20 China operation companies and more than 100 subsidiaries, Danaher not only provides comprehensive products and services to China client, but also better career opportunities and development platform for talents.
For more information please visit our website at ***************.
在中国,丹纳赫始终保持高速增长,拥有超过6000名员工和16亿美金的营业额。二十多家中国营运公司和超过一百家的分支机构,不但为中国客户提供着全方位的产品和服务,也为卓越人才提供更好的工作机遇和职位发展平台。
了解更多信息,请访问公司网站:***************.
Danaher is a global science and technology innovator committed to helping our customers solve complex challenges and improve quality of life around the world. Our family of world class brands have unparalleled leadership positions in some of the most demanding and attractive industries, including health care, environmental and etc. We are a globally diverse team of 71,000 associates united by a common culture and operating system, the Danaher Business System, which serves as our ultimate competitive advantage. In 2014, we generated $19.9 billion in revenue and our market capitalization exceeded $50 billion. We are ranked #149 on the Fortune 500 and, during the past 20 years, our stock has outperformed the S&P 500 Index by nearly 2,000 percent.
With over 6000 associates and $1.6 billion of revenue in China, Danaher continuously achieve high growth in the market. Through more than 20 China operation companies and more than 100 subsidiaries, Danaher not only provides comprehensive products and services to China client, but also better career opportunities and development platform for talents.
For more information please visit our website at ***************.
联系方式
- Email:jwu2@hach.com
- 公司地址:长宁区福泉北路518号2座 (邮编:200120)