长沙招聘

POSITION SUMAMRY AND KEY TASK DESCRIPTION:

Responsible for trade activations and sell-in marketing support. Develop local Kids, Motorsports and Accessory strategies by leveraging global/regional brand & commercial guidelines. Lead assets production of Kids & other channel specific initiatives. Work closely with creative, PR, seeding & event agencies.

• Kids, Motorsports & Accessory Marketing

- Marketing strategies and plans through a systematic calendar approach for Brand / Products by leveraging global guideline & materials.

- Advertorial & editorial placement for brand / products vie a strategic horizontal / vertical media / media relations strategy for defined brand / product strategy & objectives

- Comprehensive action plans for all related projects in relation to Brand Campaigns / Product releases.

- Comprehensive action plans that maximize publicity of our global and local assets / products to provide the authentic link to our brand

- Effective PR angles / stories to drive free publicity during Key Campaigns / Events while strategically sustaining PR noise around Brand / Products

- Comprehensive strategic seeding strategy for Key influencers / opinion leaders / media / celebrities to drive brand heat / energy

- Remain up to date on the fast-growing China Media Environment & usage of PR as a Key driving communications tool across different PR mediums

- Whole-year plan for seeding order for media and KOL     

• Trade Activation Marketing

- Co-working with commercial teams to plan and execute trade activation calendar according to whole sale business support needs

- Develop trade activation strategies by working with marketing responsible of all BUs

- Work with agencies on delivering high-quality trade activations while still being cost-conscious    

• Campaign Assets Production

- Work with creative agency on local campaign assets creation of Kids, Motorsports, Accessory & channel specific initiatives, including key account, ecommerce, FOC, etc.

- Work with production house on the execution of assets production 

- Coordinate with entertainment responsible for booking the shooting dates of local ambassadors

- Share related campaign assets to Greater China channels              

• Trade Show Support

- Support trade show sell-in assets shooting

- Responsible for trade show materials translation and sell-in videos subtitling

- Responsible for sell-in giveaway proposing & production

- Other trade show support 

QUALIFICATION:

1. Education:  Bachelor degree or above, preferably in Communication, marketing or Journalism related field;
2. Minimum 5 years’ experience in PR/Marketing, emphasis on consumer brands, 4A’s PR agency experience is a plus;
3. Previous experience with media in China-in-depth understanding of lifestyle / sports inspired media in China is preferred;
4. Knowledgeable about China and international sports field / brands & lifestyle sector;
5. Strong media network & relationships;
6. Experienced in activations nationally;
7. Working knowledge of Microsoft products;
8. Excellent written Mandarin Chinese, able to write / review PR release;
9. Excellent English fluency.

PUMA是全球知名的运动品牌，设计，开发，销售并推广各种鞋类、服装以及配件产品。70余年来，PUMA始终致力于通过为全球追求极致速度的运动员们提供优质的产品，并以此来不断推动体育与文化的长足发展。PUMA提供包括足球、跑步、训练、篮球、高尔夫及赛车领域的运动产品和源自运动灵感的生活系列产品。PUMA同***设计师与品牌携手合作，将其在运动界的影响力注入街头文化与时尚领域。PUMA集团旗下品牌包括：PUMA、Cobra Golf以及stichd。PUMA总部位于德国赫尔佐根，在全球范围内拥有逾14,000名员工，产品远销120多个国家和地区。