长沙招聘

? Route-to-Market Strategic Planning
? Design 5-year route-to-market plan by imbedding “Sail’22” vision
? Get inputs from cross functions on Route-to-market planning, including Consumer Insight, Brand Marketing, Trade Marketing, Finance, Supply Chain, HR etc.
? Align with Business Unit on Route-to-market plan, and execute effective communication with Business Unit sales management team
? Operationalize route-to-market planning into by year glide-path and imbed into BU annual planning.
? Route-to-Market Strategic Implementation and Improvement
? Set up outlet and channel master data and develop market analysis model to derive a complete market understanding, develop Route-to-market plan and process and toolbox.
? Develop distribution strategy and target coverage, with sales simulation model, and roll out work process in Business Unit, also keep tracking progress and execution performance.
? By imbedding “Sail’22” vision, establish distribution network decision model in Carlsberg China, and implement & integrate the distribution network in Business Unit step by step, based on alignment with Business Unit GM/SD.
? Analyze business performance and distribution/outlet execution performance, workout SMART action plan to improve distribution and outlet performance, and optimize Route-to Market process and toolbox
职位要求：
Industry experiences:
? Minimum 3 year experience in FMCG.
? Experience preferred in leading FMCG companies, and front-line sales
? Minimum 1 year experience in roles of sales operation/development and route-to-market strategic planning, implementation
Position experiences:
? Minimum 1 year experience in sales operation/development and go-to-market strategic planning;
? Strong leadership and strategic thinking;
? Strong communication and presentation Skills;
? Strong analytical skills including business and financial management;
? Ability to collaborate with cross-functional teams.
? Education Background: B.A. Degree;
? Language Skills：Chinese and English proficient.
? Computer Skills: Advanced PC skills including Words, Excel and PPT.

嘉士伯创建于1847年，拥有170多年历史，总部位于丹麦首都哥本哈根。嘉士伯旗下的140多个品牌，畅销于全球150多个市场。

嘉士伯中国是中国五大啤酒公司之一。嘉士伯与中国结缘已近150年。

1876年，清朝光绪年间，嘉士伯啤酒就出口到了中国。

1978年，嘉士伯在香港开设了在中国的酒厂，开始正式在中国开展业务。1995年，在广东惠州，嘉士伯通过合资方式，开设了大陆的啤酒厂。

2002年，响应中国政府西部大开发战略，嘉士伯加快了在中国的发展步伐，先后进入云南、新疆、宁夏等市场，大理啤酒、乌苏啤酒、西夏啤酒相继成为嘉士伯集团成员。

2013年底，经过多次股权收购，嘉士伯在上市公司重庆啤酒股份有限公司的持股比例达到60%，成为重啤股份的控股大股东。

2020年，嘉士伯履行承诺，完成重大资产重组，将嘉士伯在中国控制的啤酒资产注入重啤股份。重啤股份由此成为嘉士伯在中国经营啤酒资产的平台，从一家区域型啤酒公司成长为全国性啤酒企业。

依托重啤股份，嘉士伯中国运营着由25家酒厂组成的供应链网络，核心市场包括重庆、四川、湖南、新疆、宁夏、云南、广东和华东各省，并覆盖全国各地，实现了以五大业务单元为基础的全国布局，即重庆业务单元（含四川、湖南）、新疆业务单元、宁夏业务单元、云南业务单元和国际品牌业务单元。

在中国，嘉士伯拥有“本地强势品牌+国际高端品牌”的强大品牌组合。国际高端品牌方面有嘉士伯、乐堡、凯旋1664、格林堡、布鲁克林等品牌，本地强势品牌方面有重庆、山城、乌苏、西夏、大理、风花雪月、天目湖等品牌，满足消费者在不同场景的消费需求。

根据嘉士伯集团扬帆22战略指引，在中国，嘉士伯不仅要在开展业务的市场中成为成功、专业和具有吸引力的啤酒公司，也要实现“共同迈向零目标”的可持续发展目标，即“零碳排放”、“零水资源浪费”、“零非理性饮酒”和“零事故”，从而践行嘉士伯集团的宗旨——酿造更美好的现在和未来。