中央市场经理
亿腾医药(中国)有限公司
- 公司规模:1000-5000人
- 公司性质:外资(非欧美)
- 公司行业:制药/生物工程
职位信息
- 发布日期:2019-08-16
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:本科
- 职位月薪:1.5-2万/月
- 职位类别:产品/品牌经理
职位描述
工作职责:
- Establishing and implementing strategic marketing plans to achieve corporate objectives. 确认和执行市场策略以实现公司目标
- Researching, analyzing, and monitoring financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
调研,分析,监管财务,技术及人为因素以利用市场机会和减少市场竞争活动
- Conducting marketing survey on current and new product concepts, and providing feedback for future product development
对现有和新产品进行市场调研,为未来产品的发展提供反馈
- Overseeing and evaluating market research and adjusting marketing strategy to meet changing market and competitive conditions
监管及评估市场调研,调整市场策略实现市场竞争力
- Ensuring effective control of marketing results, and taking corrective action to guarantee that achievement of marketing objectives falls within designated budgets
确保完整有效地控制市场结果,保证市场目标符合预计预算
- Monitoring competitive products and marketing activities
监管产品和市场活动
- Evaluating and recommending distribution channel development programs
为项目的发展评估和建议分销渠道
- Establishing and maintaining relationships with industry influences and key community and strategic partner
与行业重要人士和团体建立及维护战略伙伴关系
- Developing and managing Key Opinion Leader for products for effective promotion of product lines
发展维护学术带头人以有效推广产品
- Regular key customers visit to understand their requirements and initiate project to maintain customer relationship and use as a marketing promotion material
定期拜访重点客户以了解其需求,启动相关项目维护客户关系,并使其作为市场推广素材
- Guiding preparation of marketing activity reports and presenting to executive management
指导市场活动报告的准备工作,向管理层汇报
- Achieving satisfactory market share in relation to preset standards and industry and economic trends
通过设定标准,行业和经济趋势实现满意的市场份额
- Developing and managing marketing operating budget
制定和管理市场运作预算
- Recommending optimal pricing
建议合理定价
- Building KOL network in terms of product advisory board and speakers
建立学术带头人队伍以咨询专家意见和培养讲者
- Building marketing team by recruiting and coaching product specialists and product managers
建立专业市场部队伍,招聘和辅导产品专员或产品经理
- Overseeing development and maintenance of customer database.
监管和维护客户信息库
- Assisting in yearly budgeting and controling department expense within budget
协助年度预算和控制部门预算
- Developing career and development plan for subordinates
为下属制定职业发展计划
任职资格:
- Bachelor Degree or above, majoring in clinical laboratory, Pharmacology, Medicine or Pharmacy or Business Administration, MBA is preferred; 生物,药学,医学检验或工商管理本科学历,工商管理硕士学历尤佳
- Proficiency in both spoken and written English and good command of MS office software application; 熟练掌握英语口语及书面表达,熟练应用微软办公软件
- Product & marketing expertise. 对产品和市场推广的专业知识
You should have about 8 years
experience in pharmaceutical or medical MNC, at least 5 years
experience in product management. 8年跨国医药公司经验,至少5年产品管理经验
职能类别:产品/品牌经理
公司介绍
一方面,我们致力于不断引入全球优质医药资源,拥有世界级生产设施和全球供应链,采用国际标准的运营管理,且领导团队具备国际视野;另一方面,经过近二十年的不断探索,我们凭借对中国市场的深刻洞见,构建起规模化的高效商业化平台和高标准的本土生产基地,并取得卓越的运营表现。
我们相信“放眼全球、服务中国”的双轮驱动模式,能帮助我们更好地服务中国市场,为患者持续提供优质的全球医疗产品和服务。
联系方式
- 公司地址:地址:span西安