长沙 [切换城市] 长沙招聘长沙市场/营销招聘长沙产品/品牌经理招聘

中央市场经理

亿腾医药(中国)有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(非欧美)
  • 公司行业:制药/生物工程

职位信息

  • 发布日期:2019-08-16
  • 工作地点:上海-静安区
  • 招聘人数:1人
  • 工作经验:5-7年经验
  • 学历要求:本科
  • 职位月薪:1.5-2万/月
  • 职位类别:产品/品牌经理

职位描述

工作职责:

- Establishing and implementing strategic marketing plans to achieve corporate objectives. 确认和执行市场策略以实现公司目标

- Researching, analyzing, and monitoring financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity

调研,分析,监管财务,技术及人为因素以利用市场机会和减少市场竞争活动

- Conducting marketing survey on current and new product concepts, and providing feedback for future product development

对现有和新产品进行市场调研,为未来产品的发展提供反馈

- Overseeing and evaluating market research and adjusting marketing strategy to meet changing market and competitive conditions

监管及评估市场调研,调整市场策略实现市场竞争力

- Ensuring effective control of marketing results, and taking corrective action to guarantee that achievement of marketing objectives falls within designated budgets

确保完整有效地控制市场结果,保证市场目标符合预计预算

- Monitoring competitive products and marketing activities

监管产品和市场活动

- Evaluating and recommending distribution channel development programs

为项目的发展评估和建议分销渠道

- Establishing and maintaining relationships with industry influences and key community and strategic partner

与行业重要人士和团体建立及维护战略伙伴关系

- Developing and managing Key Opinion Leader for products for effective promotion of product lines

发展维护学术带头人以有效推广产品

- Regular key customers visit to understand their requirements and initiate project to maintain customer relationship and use as a marketing promotion material

定期拜访重点客户以了解其需求,启动相关项目维护客户关系,并使其作为市场推广素材

- Guiding preparation of marketing activity reports and presenting to executive management

指导市场活动报告的准备工作,向管理层汇报

- Achieving satisfactory market share in relation to preset standards and industry and economic trends

通过设定标准,行业和经济趋势实现满意的市场份额

- Developing and managing marketing operating budget

制定和管理市场运作预算

- Recommending optimal pricing

建议合理定价

- Building KOL network in terms of product advisory board and speakers

建立学术带头人队伍以咨询专家意见和培养讲者

- Building marketing team by recruiting and coaching product specialists and product managers

建立专业市场部队伍,招聘和辅导产品专员或产品经理

- Overseeing development and maintenance of customer database.

监管和维护客户信息库

- Assisting in yearly budgeting and controling department expense within budget

协助年度预算和控制部门预算

- Developing career and development plan for subordinates

为下属制定职业发展计划

任职资格:

- Bachelor Degree or above, majoring in clinical laboratory, Pharmacology, Medicine or Pharmacy or Business Administration, MBA is preferred; 生物,药学,医学检验或工商管理本科学历,工商管理硕士学历尤佳

- Proficiency in both spoken and written English and good command of MS office software application; 熟练掌握英语口语及书面表达,熟练应用微软办公软件

- Product & marketing expertise. 对产品和市场推广的专业知识

You should have about 8 years

experience in pharmaceutical or medical MNC, at least 5 years

experience in product management. 8年跨国医药公司经验,至少5年产品管理经验

职能类别:产品/品牌经理

公司介绍

    我们是中国领先的综合医药公司。我们的愿景是凭借我们经市场验证的完整价值链能力,成为专注于抗感染、心血管疾病及呼吸系统三个核心治疗领域“放眼全球、服务中国”的领先医药公司。

    一方面,我们致力于不断引入全球优质医药资源,拥有世界级生产设施和全球供应链,采用国际标准的运营管理,且领导团队具备国际视野;另一方面,经过近二十年的不断探索,我们凭借对中国市场的深刻洞见,构建起规模化的高效商业化平台和高标准的本土生产基地,并取得卓越的运营表现。

    我们相信“放眼全球、服务中国”的双轮驱动模式,能帮助我们更好地服务中国市场,为患者持续提供优质的全球医疗产品和服务。

联系方式

  • 公司地址:地址:span西安