长沙招聘

Performance Marketing Specialist

 

    

Responsibilities

• Coordinate with corporate media teams, China team and local partners to plan and implement China Omni-channel performance marketing plan among SEM, SEO, DSP, retargeting, affiliate marketing and mobile marketing all channels [Own Site/APP] and Tmall Pavilion Doors.
• Brief in material requests and monitor delivery timeline of creative materials for display ads
• Keep abreast of all new media opportunities
• Responsible for financial tracking of all out-going payments to all 3rd party media
• Performance marketing frame work development, budgeting and channel strategy across media buying and affiliate marketing.
• Performance marketing planning of digital campaigns based on brand communication objectives
• Make the online brands management effectively, including all actions related with project positioning, promotion, and activates; Digital media relationship build-up, maintain and management
• Cooperate with retail, social media, Editing and PR team on contents development and management to maximize Bought and Earned media value
• Manage working relationships with digital agencies or partners

                                        

Requirements

• Strong expertise in mobile marketing
• Understanding of internet technological capabilities and web marketing, including best practices
• Relevant knowledge and experience of digital marketing, digital media and e-commence
• Ability to build, lead and deliver results with a clear sense of urgency.
• Good project and time management skill; Strong analytical skill
• Ability to assess, hire and deploy the right internal and external resources to achieve the objectives.
• Ability to multi-task across multiple SKU’s and categories.
• Relationships with and/or knowledge of digital vendors and providers.
• Mobile marketing expertise and has existing relationships; Proven ability to effectively use mobile marketing and execute digital media strategies
• Must have outstanding communication skills with emphasis on cross functional work environment.
• Ability to work within a budget, maximizing cost performance under a goal-oriented environment
• Proactively self-driven, good English in oral and written
• Education: Typically a B.A. or B.S. degree or equivalent experience required
• 2 years of digital marketing related experience

                                                            

历峰集团(Richemont)旗下Maison的成功源于所有员工的热情。
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我们已经共同走过了2000多年的历史，如今我们也应当着眼未来，因此，我们邀请您加入我们，共同在Maison历史中书写新的成功篇章。

历峰集团(RICHEMONT) MAISON的传统
作为世界上一些最负盛名的奢侈品的发源地，历峰集团(Richemont)的每一家Maison都独具特色，拥有各自的发展历史。在整个历峰(Richemont)集团，诚信和创新都受到尊重和保护。工艺和专业技术是至高无上的——二者都继承了过去几代历峰(Richemont)人沿袭下来的技能和知识，并与当代工艺技巧和技术融为一体。