长沙招聘

1. Lead and grow the NET-A-PORTER & MR PORTER business through innovative and comprehensive marketing and PR strategies across all channels and Tmall Pavilion doors with a focus on advertising, partnerships, events, and social media
2. Reporting to and working closely with the Chief Brand Officer to define the China JV  strategy with a fully integrated strategy & approach between brands [NAP/MRP] and channels [Own Site/APP and Pavilion Doors] by defining objectives for each tactic and exceed all KPI’s outlined with a focus on building brand awareness, acquisition/new customers and sales.
3. A unique opportunity in China to market NAP & MR Porter brands together and to define with the Chief Brand Officer how to leverage current NAP China business to launch Mr. Porter with short term and mid -terms strategies to establish as the premiere online destination for luxury and fashion in China. 
4. Work closely with Chief Brand Officer with support of creative agencies to create China dedicated brand co- marketing and co-branding moments/ads/campaigns, when appropriate.
5. Partner closely with heads in Editorial and Art Direction to ensure all events, marketing actions are “on brand” and in line with the tone of voice of the NET-A-PORTER and MR. PORTER brands.
6. Partner closely with the Performance Marketing Director to insure alignment in strategies and brand marketing events and activities are incorporated in a full 360 degree strategy and approach across all media and programmatic buying plans.

                                                            

l  Creates comprehensive action plans that support all Communications concepts with the aim to maximize brand and (new) product exposure while maximizing efficiencies

    

    

l  Maximize brand exposure in major press coverage with the strategic help from PR agency and also self-maintained media relationship, and also maintaining right brand image

        

• Work with commercial team to ensure costing is understood and managed, budgets are adhered to and the allocation of spend maximizes business success and sales 
• Collaborate with merchandising and buying teams to ensure all marketing initiatives and goals are developed with knowledge of the product trends and forecasts and support accordingly.  Ensure that the local needs of each region are met and targets are achievable
• Champion metrics-driven analysis of channel performance and program results, as well as research and analysis of consumer insights and buying behavior
• 
  

                

    

EXPERIENCE

• Bachelor’s degree in Business, Marketing or related field.  MBA preferred
• Experience with media, online marketing, and/or ecommerce marketing strategies preferred
• Experience in PR function, capacity in a related business or brand, international luxury brand experience a plus.
• Experience with partnerships and managing events
• Creative and ability to unite multiple stakeholders from Alibaba/ Internal teams, and HQ teams to execute plans.
• Strong communication skills
• Experience in managing large teams, budgets and project managing full year marketing strategies
• Exceptional capacity to work across teams and foster relationships within the organization as well as with third party partners
• Ability to effectively manage timelines and coordinate internal and external teams to deliver results
• Entrepreneurial spirit and team player
• Extremely reliable, adheres to deadlines and is prepared to work at an extremely fast pace

                                                

历峰集团(Richemont)旗下Maison的成功源于所有员工的热情。
作为全球领先的奢侈品公司之一，历峰集团(Richemont)由21家Maison组成，每一家Maison都像一个小家庭。在秉持进取精神和尊重传统的基础上，每一家Maison都面向国际市场开展业务。我们将métiers d’art和工艺应用于钟表制造、珠宝首饰、书写工具及高端时装和配饰。历峰集团(Richemont)博采众长，同时充分发挥自身独特的美学鉴赏力，与时下最流行的时尚相融合，引领可持续发展又符合道德规范的奢侈品风尚。

历峰集团(Richemont)拥有企业支持服务，并设有地区共享服务平台。这些服务向每一家Maison提供支持，确保各Maison能够专注于发挥他们在设计、创造、销售和市场营销等领域的特长。

我们已经共同走过了2000多年的历史，如今我们也应当着眼未来，因此，我们邀请您加入我们，共同在Maison历史中书写新的成功篇章。

历峰集团(RICHEMONT) MAISON的传统
作为世界上一些最负盛名的奢侈品的发源地，历峰集团(Richemont)的每一家Maison都独具特色，拥有各自的发展历史。在整个历峰(Richemont)集团，诚信和创新都受到尊重和保护。工艺和专业技术是至高无上的——二者都继承了过去几代历峰(Richemont)人沿袭下来的技能和知识，并与当代工艺技巧和技术融为一体。