长沙招聘

    

PR Manager, NAP

    

    

Responsibilities:

    

PR & event plan execution

    

• Require fast turnaround to translate global press release into Chinese.
• Work closely with marketing team in developing and implementing annual PR plans across all channels [Own Site/APP] and Tmall Pavilion Doors.
• Creates comprehensive action plans across all channels [Own Site/APP] and Tmall Pavilion Doors that support all Communications concepts with the aim to maximize brand and (new) product exposure while maximizing efficiencies
• Develop and execute PR campaigns based on the needs of brand together with Marketing team & PR agency
• Develops rollout plans that are in line with agreed objective and time frame.

    

Media relationship & publication management

    

• Develop long term and short term strategies across all channels [Own Site/APP] and Tmall Pavilion Doors and tactics to nurture key media relations,
• Continuous development of press contacts to journalists, editors, freelancers to guarantee a growth positive report to the brand, PR core message & star products
• Maintain a healthy media database
• Maximize brand exposure in major press coverage with the strategic help from PR agency and also self-maintained media relationship, and also maintaining right brand image
• Plan and implement press related events, press tours
• Monitor media, Ad / PR agencies and 3rd party suppliers to ensure brand presentation align with brand standard

    

PR content development

    

• Work with close media friends & PR agency to find the proper communication angle
• Prepare press releases, speeches, editorial write-up & press materials development according to global brand guideline and local PR strategy
• Working closely with the content team to initiate and execute the special editorial projects
• Pitch to Media for cooperation across channels including video, wechat etc.

    

Event plan & management

    

• Identify and explore joint promotion opportunities with external partners, relevant brands, and media to leverage current NAP China business with short term and mid -terms PR strategies to establish as the premiere online destination for luxury and fashion in China.
• Be proactive and creative in proposing new ideas and opportunities of event programs to the Head of Marketing and PR
• Work closely with event agency on creation, performance proposal, launch moment proposal, gift proposal, event rundown, onsite schedule, check list, MC script, 2D & 3D design etc to make sure the whole event goes smoothly and successfully
• Control the quality of all events by monitoring the operation details

    

Budget & cost control

    

• Responsible for managing the budget and monthly reporting to the Head of Marketing & PR
• Source, evaluate, recommend and manage various suppliers to ensure that needs objectives are effectively achieved at the best possible price.
• Up-to-date tracking the expense and accruals with supporting document

    

Others                                                                   

    

• Build strong cross functional relationships within the organization
• Any other duties/matters may be assigned from time to time

    

    

    

    

Essential Skills & Requirements

    

    

• Bachelor’s degree with a minimum of 5 years of experience in PR function, capacity in a related business or brand, international luxury brand experience a plus.
• With experience in writing / reviewing PR releases, familiarity with various types of media works.
• Team-oriented & collaborative with the ability to manage cross-functional relationships across multiple levels & influence business decisions with internal & external partners.
• Strong analytical & computer skills (MS Office) required.
• Highly organized & proactive with strong ownership & passion for the brand.
• Excellent communication, presentation and interpersonal skills.
• Team-worker, people-oriented, commercially minded, committed, passionate.

    

    

    

    

历峰集团(Richemont)旗下Maison的成功源于所有员工的热情。
作为全球领先的奢侈品公司之一，历峰集团(Richemont)由21家Maison组成，每一家Maison都像一个小家庭。在秉持进取精神和尊重传统的基础上，每一家Maison都面向国际市场开展业务。我们将métiers d’art和工艺应用于钟表制造、珠宝首饰、书写工具及高端时装和配饰。历峰集团(Richemont)博采众长，同时充分发挥自身独特的美学鉴赏力，与时下最流行的时尚相融合，引领可持续发展又符合道德规范的奢侈品风尚。

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我们已经共同走过了2000多年的历史，如今我们也应当着眼未来，因此，我们邀请您加入我们，共同在Maison历史中书写新的成功篇章。

历峰集团(RICHEMONT) MAISON的传统
作为世界上一些最负盛名的奢侈品的发源地，历峰集团(Richemont)的每一家Maison都独具特色，拥有各自的发展历史。在整个历峰(Richemont)集团，诚信和创新都受到尊重和保护。工艺和专业技术是至高无上的——二者都继承了过去几代历峰(Richemont)人沿袭下来的技能和知识，并与当代工艺技巧和技术融为一体。