长沙招聘

What will you do?

• Digital Marketing
• >

？ Work with line of business marketing to develop integrated digital marketing plan including email communication strategy, social content calendar, ongoing leads nurturing programs to achieve business objectives;

？ Work with LoB marketing for campaign execution and tracking with support of marketing automation platform;

？ Act as a website master to manage website functionality, content updates, user experience etc.

？ Manage SEO/SEM agency to continue optimizing search performance and generating qualified leads.

• Marketing Automation and Pipeline Management

？ Operate and continue optimizing usage of already established marketing automation platform;

？ Design communication mechanism at every step along with the customer decision journey from acquisition to upsell/cross-sell to loyalty and retention to maximize business opportunity;

？ Review and adjust leads/customer scoring mechanism to identify high value leads/customer as the high priority of sales/marketing target;

？ Conduct prospect/customer data cleansing and system integration between existing CRM software and marketing automate platform;

？ Standardize prospect/customer data collection and retention rules (to be compliant with local regulation and global requirement) across sales teams for centralized management of marketing database;

？ Make regular analytics report on marketing KPIs and pipeline nurturing programs.

We Really Want You To Join Our Team If You Have

？ University degree or above, IT background is a plus.

？ 5-years plus work experience in digital marketing & pipeline management and CRM (preferably Salesforce.com) in a multi-national B2B company or a data/CRM consulting firm;

？ Understanding concept of customer life-cycle management, hands-on experience in executing relating projects;

？ Familiar with IT system and backend technology;

？ Experienced in conducting email marketing campaigns;

？ Knowledge in database management and database marketing;

？ Strong knowledge and experience in SEO, SEM, and social media engagement (Wechat, Linkedin);

？ Ability to manage multiple agencies for the full online marketing portfolio;

？ Good at copywriting with sound presentation skills;

？ Fluent in English speaking and writing, proficient in MS office software.

华夏邓白氏成立于2006年，由近两百年历史的美国邓白氏和华夏信用集团合资成立，是中国领先的商业洞察及风险管理服务提供商。凭借数据与分析能力，赋能企业高效增长。通过我们的高价值商业洞察，帮助企业提升营收、削减成本、管控风险以及实现业务转型。运用实时动态的企业身份标识、邓白氏数据云以及我们的解决方案，为数千家在华跨国集团及中国本土企业提供及时、准确、富有洞察力的全球商业信息，以及定制化风险管理解决方案。

Founded in 2016, Huaxia Dun & Bradstreet is a joint venture of Dun & Bradstreet and Huaxia Credit in China. As a leading business insight and risk management service provider, it focuses on helping customers improve their performance through the power of data and analytics.

With these valuable insights, customers can accelerate revenue, reduce cost, manage risk, and transform their businesses. Leveraging our Live Business Identity, the Dun & Bradstreet Data Cloud and our range of solutions, we provide accurate, timely and insightful global business information as well as customized risk management solutions.

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Compliance Risk Management Services
信用风险解决方案
Credit Risk Management Services
供应商风险解决方案
Supplier Risk Management Services
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