长沙招聘

Activation Manager- Prestige: As it is a key figure in driving excellence in execution as part of the PRC Consumer Connection Model and specifically at the last 3 feet. The Activation teams will be responsible for implementation of brand activations, driving efficiencies, simplifying communication and accelerating decision making between HQ and regions.

The Activation Manager will formulate clear channel strategy and “turnkey” solutions to empower business units to deliver increased speed of execution, entrepreneurship and decision making in the field, bringing our brands closer to consumers thus driving the growth.

Key Responsibilities and Job-Related Characteristics:

1. Brand Activation

• Working with Marketing Manager Activation to formulate annual brand channel plan. Ensure consumer and channel insights (prestige ON 80% including Night Club, KTV, International Hotel, OFF20% like TOT) are well implemented, and channel growth opportunities identified.
• Collaborate with the brand communication team on integrated marketing campaigns ensuring all brand activation is fully embedded into Consumer Connection model and campaign idea well amplified across channels.
• Develop brand activation plans for promotions, visibility, consumer engagement activities for the Prestige channel. Deliver creative solutions, embedded digital thinking and initiate channel growth ideas. This will include:

？ Clear and comprehensive guidelines and toolkits on how to implement the initiative.

？ “Turnkey” solutions that can be rolled out simply and efficiently in the regions without the need for central coordination.

？ Closely tracking activations with Regions and ensure promotion on time deliver in Prestige channel with clear KPI setting

• Act as lead point of contact with regional equivalent to ensure seamless roll out of activations, proactive information sharing and agile problem solving.
• Act as brand guardian for implementation of Brand ID across all channels. Manage roll out of new logos, bottles shots, beauty shots etc.
• Where needed, manage POS requirements (design and production) that will then be rolled out in region.

Financial Management:

• Working with the Marketing Manager, roll out agreed channel activation spending strategy across brands, channels and regions. Well manage activation budget.
• Challenge HQ and Region team to spend efficiently & effectively to get the best value from our suppliers & agencies.

Business Leadership:

• Be an expert on focus brands through regular brand, market & competitor updates paying a particular attention to the Consumer Connection model reporting.
• Work closely with the brand team, community manager, consumer connections and insights teams and RTMK to deliver engaging and efficient activations.
• Champion the brand/portfolio within the business, ensuring they get sufficient focus & resource.
• Lead cross functional teams to achieve key business objectives.

Requirements:

• 3-5 years above working experience in marketing, trade marketing, commerce or business management with reputable companies, in alcohol industry will be a plus
• Solid brand and channel management experience in both planning and execution
• Proven strategic, analytical and creative abilities
• Open-minded and passionate; strong interpersonal and influencing skills
• Fluent English and Mandarin both in written and spoken
• University graduate with bachelor degree or above

关于保乐力加
保乐力加在全球烈酒和葡萄酒行业排名第二，2020财年合并销售额为84.48亿欧元。自1975年由Pernod和Ricard两家公司合并成立以来，集团通过快速有机增长和收购保持长期而稳定的发展，其中包括2001年收购施格兰部分业务，2005年收购联合多美，以及2008年收购Vin & Sprit。保乐力加拥有全球排名前100的烈酒品牌中的16大品牌，以及众多享誉世界的品牌，覆盖了丰富的产品门类，主要核心品牌包括：绝对伏特加（伏特加）、力加（茴香酒）、百龄坛、芝华士、皇家礼炮和格兰威特（苏格兰威士忌）、尊美醇（爱尔兰威士忌）、马爹利（干邑）、哈瓦纳俱乐部（朗姆）、必富达（金酒）、马利宝（力娇酒）、玛姆和美丽时光（香槟）以及杰卡斯、博岚歌、帝国田园和金舞（葡萄酒）等。保乐力加的品牌遍布全球160多个市场，并在73个市场拥有自己的销售团队。

保乐力加倡导的分权管理模式使全球19,000名员工都是集团“创享欢聚”愿景的代言人。正如集团在2018年实施的“转型驱动加速”三年战略中所强调的，保乐力加的战略重心是对所有利益相关方的长期收益增长进行投资，并坚持三大核心价值观，即：创业精神、相互信任以及道德感。此外，保乐力加还隆重推出了《2030企业社会责任行动方案》，和联合国可持续性发展目标同步，积极倡导“好时光，好地方”。为了表彰保乐力加对可持续发展和理性消费的长期承诺，Ecovadis授予集团黄金评级，Vigeo Eiris则在饮料业评比中将集团排在***。保乐力加也位列为联合国全球契约领袖公司（Global Compact LEAD）。保乐力加在纽约泛欧证券交易所（Euronext）上市（股票代码：RI; 证券号：FR0000120693)，且是法国巴黎CAC 40指数的成员。

关于保乐力加中国
在中国，保乐力加是进口酒类国际集团中的翘楚。早在二十多年前，一些主要品牌如芝华士、马爹利、皇家礼炮就已进入中国市场，并逐步成长为中国进口烈酒市场的代表品牌。近几年对联合多美和Vin & Sprit的成功收购，进一步巩固了保乐力加在中国的地位。随着2005年百龄坛、玛姆、美丽时光、必富达、甘露和马利宝，2008年绝对伏特加以及2016年猴王47黑森林等品牌的加入，公司强大的产品组合得到不断丰富。

目前，保乐力加在中国拥有一家独资贸易公司 —— 保乐力加（中国）贸易有限公司，总部位于上海，分销网络覆盖全国，并在北京、广州、厦门、武汉等地设有分公司。

在集团业务和旗下核心品牌在中国市场迅猛发展的同时，也积极着眼于中国社会的可持续发展。不仅响应集团推出的《2030企业社会责任行动方案》，和联合国可持续性发展目标同步，更积极倡导“好时光，好地方”。保乐力加为推动中国社会可持续发展所作的努力得到了社会各方以及业界的认可，并因此屡获殊荣。