长沙招聘

1. Collects and analyzes market intelligence data, identifies customers’ needs through adequate market research findings and translates them into marketing strategy proposals and suggested action plans

2. Manages and controls approved P&L budget, related product strategies and marketing plans in specific market

3. Defines the annual marketing plans and provides input on long-term development plans and new product development opportunities; contributes to the design of the five-year CSP (country strategic plan); defines the products market objectives and strategy together with the management, updates the strategy as necessary alongside to the CSP timeframe

4. Implements product plans through the sales force and other internal functions i.e. medical, regulatory and manufacturing in order to coordinate cross-functional actions and responsibilities and executes

plans in a timely and optimal manner in accordance with agreed milestones, standards and objectives

5. Works closely with Central Marketing brand team on daily basis to ensure the alignment with the central marketing brand plan

6. Guides and manages advertising and media suppliers and executes regular quality checks on the deliverables through ongoing field feedback and alignment with corporate standards

7. Builds and nurtures close relationships with stakeholders (advocates, key opinion leaders, government officials, media and other professionals) to influence favorable opinions and to obtain updated feedback on effectiveness of marketing programs;

8. Ensures his/her individual actions are aligned with company values, relevant compliance guidelines and other company regulations

 

                                    

 

Qualifications  (Education, skills, experiences and personal characteristics necessary for success in this position)  

1) Education: - Bachelor degree in Medicine or related field

2) Experience: - Four to five years (+/-) of working experience in product management, ability to handle product portfolio management

 3) Skills/Knowledge:

    - Solid working knowledge of market research, product sales and sales promotion activities

    - Ability to analyze data, to evaluate promotional/tactical activities and to prepare marketing plans

    - Excellent communication skills and interpersonal skills, ability to deliver reports, to make public presentations and to deal eloquently with opinion leaders and the sales force team

    - Good knowledge of computer software

    - Fluent in both English and Mandarin

健臻中国成立于2016年，原为拜耳糖尿病保健业务 。健臻医疗是一个全球性的专业糖尿病领域的医疗器械公司,致力于帮助糖尿病患者。我们的使命是让糖尿病患者通过创新的解决方案,简化和改善他们的生活。我们用我们在糖尿病领域的创新和专业专长发展高质量的解决方案和工具,从而为糖尿病患者创造一个积极的，不同的生活。若您想对公司有更多的了解，可以点击：

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Established in 2016 through the acquisition of Bayer Diabetes Care by Panasonic Healthcare Holdings, Ascensia Diabetes Care is a global company dedicated to improving the health and lives of people with diabetes. Already including the world‐renowned CONTOUR range of blood glucose monitoring systems, we are committed to adding more innovative and life--changing products to our portfolio.

Our goal is to provide products and solutions that make a positive, daily difference for people with diabetes. We want to make sure diabetes doesn't get in the way of people's future, enabling them to live richer lives.

For more than 70 years, continuous research has allowed our diabetes care team to lead the way in blood glucose monitoring systems. These have been developed specifically to meet the needs of patients and along the way we have introduced many firsts.

At Ascensia Diabetes Care we want to serve the needs of patients through our innovation and specialist expertise in diabetes. We create high quality solutions and precision tools that help patients manage their condition and take charge of their lives. Innovation is in our DNA and we are agile, entrepreneurial and dynamic in the way we operate.

We are proud of our heritage as a leading provider of solutions for diabetes care. We are excited by what the future holds and will continue to build on the legacy of our longstanding commitment to diabetes.
To express interest in this job and learn more about Ascensia Diabetes Care click here:********************/cmp/Ascensia-Diabetes-Care