长沙招聘

岗位职责:

KEY RESPONSIBILITIES:
？ Ensure that the Brand Center activation program comes to life each season in line with the product and brand stories – includes in-store communication, events, etc.
？ Create content relevant and in line to the adidas brand, local key city strategy and the Brand Center.
？ Drive the elements of community connectivity within the Key City store by networking with local Running, Training and Streetwear communities and establishing relationships with key consumers and influencers.
？ Organize and host events both in- and out-of store.
？ Be a knowledge expert on both the sports and streetwear scene and the adidas brand (past, present and future), and develop methods to share this knowledge with the other Brand Center staff.
？ Serve as a cultural/sports beacon within the Brand Center; this roll will not have a direct focus on selling product.
？ Engage and inspire the Brand Center staff, consumers and community on the adidas brand.
？ Work in close collaboration with brand marketing and sports marketing.

KEY RELATIONSHIPS:
？ Local Brand and Retail Marketing for support in delivering the Brand Center marketing and activation initiatives.
？ Key City Activation for support the key city strategy and activation initiatives.
？ Local Trend Marketing for connecting to the locally relevant sports and fashion influencers
？ Local Visual Merchandising for activation layout and merchandising.
？ Local marketing agencies and vendors for various events and activations.
？ Brand Center Manager and other Brand Center staff.
？ Consumers.

任职资格:

KNOWLEDGE, SKILLS AND ABILITIES:
？ Good copywriter using the target consumer‘s tone of voice.
？ Social influencer and early adopter / native of social media.
？ Part of the city′s sports community.
？ Ability to drive activation calendar and run community events
？ Connected with a large and relevant contact book of influencers.
？ Knowledge expert about the sports community, adidas brand and the respective flagship city.
？ Passion for the Sports and the adidas brand and enthusiasm/energy for activation.
？ Ideas focused, complemented with organizational and project management skills.
？ Creative and innovative.
？ Fluent in local language and proficient English.
？ Knowledgeable in MS Office, good command at PowerPoint.

INDUSTRY: Preferably in retail/apparel industry

REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
？ University degree in marketing and sales or equivalent professional experience.
？ Minimum 3 years of retail and/or retail marketing experience.
？ In-store retail experience is a plus.
？ Experience of relevant PR / marketing / events is an advantage.

Language Skills
English: Advanced
Local Language: Fluent

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over 3.7 billion in 2017.

adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well.
Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.


Corporate Mission Statement
We are consumer focused. / We are innovation and design leaders.
We are a global organization. / We are committed to continuously strengthening our brands.
Corporate Values
Performance / Passion / Integrity / Diversity

80多年来，阿迪达斯集团一直是体育世界各个层面中的一份子，提供着***水平的运动鞋，运动服和配饰。今天，阿迪达斯集团已经成为了体育用品行业的全球领导者，提供着各种各样的运动产品。阿迪达斯集团的产品遍布在世界的每一个角落。作为一个公司，我们经营着三个知名的品牌：阿迪达斯，锐步和泰勒梅-阿迪达斯高尔夫。无论是在团队体育，个人表达，生活风格或者娱乐方面，每一个品牌都以其独特的方式向消费者传递着信息。三个品牌也都以体育为本融合在一起。
阿迪达斯集团总部在德国的Herzogenaurach，全球有近150个全资附属机构和合资企业。

我们的使命
以客户为导向 / 创新与设计的领导者 / 全球性的机构 / 不断提升我们的品牌
我们的价值观
成绩 / 热情 / 正直 / 多样性

adidas Group in China
adidas Sports (China) is adidas’ fully-owned subsidiary, of which the trade headquarters is in Shanghai. Moreover, there is a manufacturing plant in Su Zhou, and two facilities in Beijing and Guangzhou. Now, the operation in China has a presence in 27 provinces.
阿迪达斯体育（中国）是阿迪达斯集团100%的全资子公司，贸易总部设在上海，在苏州注册并
设生产基地，在北京和广州都设有分公司。目前, 我们在中国的业务已遍及27个省份。

At the adidas Group, we believe that brand and employees are the foremost properties, which represent adidas’s future. In line with the business expansion plan in China, we invite passionate, enthusiastic and enterprising talents to join this big adidas Group China family.
在阿迪达斯, 我们坚信品牌和员工是公司最重要的财产, 他们代表公司的未来。随着阿迪达斯在中国业务的扩张，我们期待更多充满活力，充满热情，有进取精神的优秀人才加入阿迪达斯中国的大家庭。