Product Manager-Faucet, ASPAC
科勒(中国)投资有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:多元化业务集团公司
职位信息
- 发布日期:2019-09-20
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:8-9年经验
- 学历要求:本科
- 职位月薪:2-2.5万/月
- 职位类别:产品/品牌经理 产品/品牌主管
职位描述
BASIC FUNCTIONS
At the regional level, the incumbent’s roles and responsibilities include:
1. Identify opportunities for regional faucet product development by understanding local competitive landscape and market situation
2. Facilitate roll-out of new categories or new faucet products to countries outside the lead market
3. Facilitate the sharing and learning of knowledge on product, process, material and competitive advantages for respective categories
4. Facilitate integration of global processes such as NPS and global NPD projects collaboration
5. Ensure regional consistency in faucet product pricing hierarchy and positioning
6. Train and embed the use of corporate marketing tools such as b1, unit shipment and competitive matrices
7. Provide common oversight on faucet product development, pricing hierarchy and product marketing best practices
8. Assist in the product marketing initiatives for new markets
From a category management perspective, the incumbent’s roles and responsibilities are as follows:
1. Responsible for planning and directing the region’s short and long-term marketing programs.
2. Develop plans and programs, including forecasts, wholesale marketing programs, pricing and product line development.
3. He/she is to coordinate and work closely with the Plants, Regional Engineering and local country marketing teams to ensure all product issues are well taken care of.
4. Direct liaison with relevant US headquarters departments is also necessary.
5. Operate as the recognized central resource on all marketing matters related to faucet products.
6. Responsible for development and implementation of enduring objectives related to product line development with management objectives both long-and short-term and develop strategies necessary to achieve objectives over specific time spans.
1. Develop long-term marketing plans for faucet product lines. Incorporate sales, advertising, research and promotional efforts required to meet current and projected market objectives.
2. Product management responsibility for faucet products throughout all stages of their life cycle, from development to discontinuance, directed at maximizing the profitability of the product portfolio.
3. Responsible for the creation, execution and maintenance of a product strategy to guide new product development efforts for each product line assigned. Full responsibility for coordinating the new product development process across all functional areas including Industrial Design, Engineering, Manufacturing and Finance.
4. Develop a personal expertise on faucet product markets including a complete intelligence file on competitors' pricing, field activity, customer service channels of market distribution and end-user preferences. Become familiar with product materials, manufacturing, packaging, transportation and promotions.
5. Prioritize the efforts of Supply Chain and Manufacturing through necessary forecasts and product information. Work with Supply Chain to monitor activities of critical vendors.
公司介绍
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联系方式
- Email:nanchang@kohler.com.cn
- 公司地址:江干区环站东路777号东站西子国际B座509-510室
- 电话:15201917582