Promotion & Trade Term Manager
嘉士伯啤酒(中国)
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:快速消费品(食品、饮料、化妆品)
职位信息
- 发布日期:2019-04-18
- 工作地点:广州-天河区
- 招聘人数:1人
- 工作经验:无工作经验
- 学历要求:本科
- 职位月薪:1.2-1.8万/月
- 职位类别:业务分析经理/主管
职位描述
1 Develop Trade Promotion Management(TPM) tool for Promotion and Trade term Management:
- Plan workshops for user communication, analysis and classify users need and prepare preliminary users requirement for vendor to build system functionality
- Manage GBS and vendor to develop coding and deliver system per agreed timeline
- Organize training and testing sections together with users to validate system
- Report Project progress to key stakeholders including management
2. Develop customer segmentation, design promotion guideline and define trade term conditionality
- Review current customer segmentation approach and update when necessary
- Classify the types of promotion and define input/output KPI
- Understand the conventional rules now in guiding promotion, turn and upgrade into system functionality as a soft control to support business decision
- Regular review the KPI achievement and classify or grading the good or bad promotions.
- Review % of conditional trade term vs total spend and monitor the profitability output
- Ability to source other necessary business data for analytical purposes
3. Manage Key Stakeholders, both internal & external parties.
- It includes gaining inputs, supports and feedback from key stakeholders across regions (China CNO, China BU and Asia region)internal functions (including Channel team, SDE, BU Sales team, Finance and GBS) at different level of organization and external parties (consultant or vendor). The key challenge is to address stakeholders area of concerns, while managing their expectations and implementing the initiatives as per schedule.
- Also need to be work closely internal as a team with Price and Assortment Manager co-build improvement plan and Data management manager to build up better commercial data foundation for analysis
职位要求:
Leadership Competencies requested
? Customer/Consumer focus
? Analytical & Logical mindset
? Cross-team interacting & Communicating with impact
? Humble and ability to learn fast
Technical Competencies requested
? Preferably with sound financial/analytical background in Big 4 audit firms/advance consultancy firm and giant FMCG companies
? Data handling & sensitive
? Interested in people and eager to read people’s mind
? Project management experience is a plus
? Computer Software: PPT, Excel, Thank-Cell (charts of analysis), any BI analytical tools, Microsoft Visio
? English & Mandarin : written & spoken
? University graduate, with 6-12 years of working experience
- Plan workshops for user communication, analysis and classify users need and prepare preliminary users requirement for vendor to build system functionality
- Manage GBS and vendor to develop coding and deliver system per agreed timeline
- Organize training and testing sections together with users to validate system
- Report Project progress to key stakeholders including management
2. Develop customer segmentation, design promotion guideline and define trade term conditionality
- Review current customer segmentation approach and update when necessary
- Classify the types of promotion and define input/output KPI
- Understand the conventional rules now in guiding promotion, turn and upgrade into system functionality as a soft control to support business decision
- Regular review the KPI achievement and classify or grading the good or bad promotions.
- Review % of conditional trade term vs total spend and monitor the profitability output
- Ability to source other necessary business data for analytical purposes
3. Manage Key Stakeholders, both internal & external parties.
- It includes gaining inputs, supports and feedback from key stakeholders across regions (China CNO, China BU and Asia region)internal functions (including Channel team, SDE, BU Sales team, Finance and GBS) at different level of organization and external parties (consultant or vendor). The key challenge is to address stakeholders area of concerns, while managing their expectations and implementing the initiatives as per schedule.
- Also need to be work closely internal as a team with Price and Assortment Manager co-build improvement plan and Data management manager to build up better commercial data foundation for analysis
职位要求:
Leadership Competencies requested
? Customer/Consumer focus
? Analytical & Logical mindset
? Cross-team interacting & Communicating with impact
? Humble and ability to learn fast
Technical Competencies requested
? Preferably with sound financial/analytical background in Big 4 audit firms/advance consultancy firm and giant FMCG companies
? Data handling & sensitive
? Interested in people and eager to read people’s mind
? Project management experience is a plus
? Computer Software: PPT, Excel, Thank-Cell (charts of analysis), any BI analytical tools, Microsoft Visio
? English & Mandarin : written & spoken
? University graduate, with 6-12 years of working experience
职能类别: 业务分析经理/主管
公司介绍
嘉士伯创建于1847年,拥有170多年历史,总部位于丹麦首都哥本哈根。嘉士伯旗下的140多个品牌,畅销于全球150多个市场。
嘉士伯中国是中国五大啤酒公司之一。嘉士伯与中国结缘已近150年。
1876年,清朝光绪年间,嘉士伯啤酒就出口到了中国。
1978年,嘉士伯在香港开设了在中国的酒厂,开始正式在中国开展业务。1995年,在广东惠州,嘉士伯通过合资方式,开设了大陆的啤酒厂。
2002年,响应中国政府西部大开发战略,嘉士伯加快了在中国的发展步伐,先后进入云南、新疆、宁夏等市场,大理啤酒、乌苏啤酒、西夏啤酒相继成为嘉士伯集团成员。
2013年底,经过多次股权收购,嘉士伯在上市公司重庆啤酒股份有限公司的持股比例达到60%,成为重啤股份的控股大股东。
2020年,嘉士伯履行承诺,完成重大资产重组,将嘉士伯在中国控制的啤酒资产注入重啤股份。重啤股份由此成为嘉士伯在中国经营啤酒资产的平台,从一家区域型啤酒公司成长为全国性啤酒企业。
依托重啤股份,嘉士伯中国运营着由25家酒厂组成的供应链网络,核心市场包括重庆、四川、湖南、新疆、宁夏、云南、广东和华东各省,并覆盖全国各地,实现了以五大业务单元为基础的全国布局,即重庆业务单元(含四川、湖南)、新疆业务单元、宁夏业务单元、云南业务单元和国际品牌业务单元。
在中国,嘉士伯拥有“本地强势品牌+国际高端品牌”的强大品牌组合。国际高端品牌方面有嘉士伯、乐堡、凯旋1664、格林堡、布鲁克林等品牌,本地强势品牌方面有重庆、山城、乌苏、西夏、大理、风花雪月、天目湖等品牌,满足消费者在不同场景的消费需求。
根据嘉士伯集团扬帆22战略指引,在中国,嘉士伯不仅要在开展业务的市场中成为成功、专业和具有吸引力的啤酒公司,也要实现“共同迈向零目标”的可持续发展目标,即“零碳排放”、“零水资源浪费”、“零非理性饮酒”和“零事故”,从而践行嘉士伯集团的宗旨——酿造更美好的现在和未来。
嘉士伯中国是中国五大啤酒公司之一。嘉士伯与中国结缘已近150年。
1876年,清朝光绪年间,嘉士伯啤酒就出口到了中国。
1978年,嘉士伯在香港开设了在中国的酒厂,开始正式在中国开展业务。1995年,在广东惠州,嘉士伯通过合资方式,开设了大陆的啤酒厂。
2002年,响应中国政府西部大开发战略,嘉士伯加快了在中国的发展步伐,先后进入云南、新疆、宁夏等市场,大理啤酒、乌苏啤酒、西夏啤酒相继成为嘉士伯集团成员。
2013年底,经过多次股权收购,嘉士伯在上市公司重庆啤酒股份有限公司的持股比例达到60%,成为重啤股份的控股大股东。
2020年,嘉士伯履行承诺,完成重大资产重组,将嘉士伯在中国控制的啤酒资产注入重啤股份。重啤股份由此成为嘉士伯在中国经营啤酒资产的平台,从一家区域型啤酒公司成长为全国性啤酒企业。
依托重啤股份,嘉士伯中国运营着由25家酒厂组成的供应链网络,核心市场包括重庆、四川、湖南、新疆、宁夏、云南、广东和华东各省,并覆盖全国各地,实现了以五大业务单元为基础的全国布局,即重庆业务单元(含四川、湖南)、新疆业务单元、宁夏业务单元、云南业务单元和国际品牌业务单元。
在中国,嘉士伯拥有“本地强势品牌+国际高端品牌”的强大品牌组合。国际高端品牌方面有嘉士伯、乐堡、凯旋1664、格林堡、布鲁克林等品牌,本地强势品牌方面有重庆、山城、乌苏、西夏、大理、风花雪月、天目湖等品牌,满足消费者在不同场景的消费需求。
根据嘉士伯集团扬帆22战略指引,在中国,嘉士伯不仅要在开展业务的市场中成为成功、专业和具有吸引力的啤酒公司,也要实现“共同迈向零目标”的可持续发展目标,即“零碳排放”、“零水资源浪费”、“零非理性饮酒”和“零事故”,从而践行嘉士伯集团的宗旨——酿造更美好的现在和未来。
联系方式
- 公司地址:珠江新城