长沙招聘

? Communication plan design: Work with brand team develop the 360 communication plan, make sure media advertising could be a strong building block and have synergy with other marketing communication touch points (Social, PR, Event, etc)
? Media strategy development:
 -Plan the media investment framework that is in line with consumers’ media behaviour and provides optimal consumer journey
 -Cook the suitable media mix plan to achieve the aligned media objective
? Media campaign execution and optimization:
 -Supervise media agency to ensure the smooth execution from media planning, buying, real time optimization to reporting
? Media innovation:
 -Learn from the best practice in the industry, develop appropriate innovative ways for Carlsberg group and apply to real campaigns to uplift the media efficiency/ effectiveness
 -Innovation could be from media planning & buying model, advertising tracking/monitoring, media partnership, etc
? Agency management:
 -Manage the media agency to deliver the necessary outcome on time and with high quality
 -Develop/ optimize working SOP to keep uplifting the work efficiency
? Finance control
 -Pace control of media spending to ensure the advertising investment is on track and follows the masterplan
 -Manage the billing related financial process
? Ad Hoc request: Including but not limited to the cross-brand media project support, global media project support, etc
职位要求：
? 5+ years media industry experience – either advertiser or agency side is ok
? Strong digital media background, deeply understand how the digital world is running and knows the game rule
? Experience in social media/ ecommerce would be a plus point
? Experience in FMCG/ ***-skewed brand would be a plus point
? Self-motivator under pressure, with positive mindset
? Team player, while could independently solve problem (As no subordinate)
? 5+ years media industry experience – either advertiser or agency side is ok
? Strong digital media background, deeply understand how the digital world is running and knows the game rule
? Experience in social media/ e-commerce would be a plus point
? Experience in FMCG/ ***-skewed brand would be a plus point
? Self-motivator under pressure, with positive mindset
? Team player, while could independently solve problem (As no subordinate)
Education:
? Bachelor’s Degree
Language:
? Fluent in both Mandarin & English (spoken and written)

嘉士伯创建于1847年，拥有170多年历史，总部位于丹麦首都哥本哈根。嘉士伯旗下的140多个品牌，畅销于全球150多个市场。

嘉士伯中国是中国五大啤酒公司之一。嘉士伯与中国结缘已近150年。

1876年，清朝光绪年间，嘉士伯啤酒就出口到了中国。

1978年，嘉士伯在香港开设了在中国的酒厂，开始正式在中国开展业务。1995年，在广东惠州，嘉士伯通过合资方式，开设了大陆的啤酒厂。

2002年，响应中国政府西部大开发战略，嘉士伯加快了在中国的发展步伐，先后进入云南、新疆、宁夏等市场，大理啤酒、乌苏啤酒、西夏啤酒相继成为嘉士伯集团成员。

2013年底，经过多次股权收购，嘉士伯在上市公司重庆啤酒股份有限公司的持股比例达到60%，成为重啤股份的控股大股东。

2020年，嘉士伯履行承诺，完成重大资产重组，将嘉士伯在中国控制的啤酒资产注入重啤股份。重啤股份由此成为嘉士伯在中国经营啤酒资产的平台，从一家区域型啤酒公司成长为全国性啤酒企业。

依托重啤股份，嘉士伯中国运营着由25家酒厂组成的供应链网络，核心市场包括重庆、四川、湖南、新疆、宁夏、云南、广东和华东各省，并覆盖全国各地，实现了以五大业务单元为基础的全国布局，即重庆业务单元（含四川、湖南）、新疆业务单元、宁夏业务单元、云南业务单元和国际品牌业务单元。

在中国，嘉士伯拥有“本地强势品牌+国际高端品牌”的强大品牌组合。国际高端品牌方面有嘉士伯、乐堡、凯旋1664、格林堡、布鲁克林等品牌，本地强势品牌方面有重庆、山城、乌苏、西夏、大理、风花雪月、天目湖等品牌，满足消费者在不同场景的消费需求。

根据嘉士伯集团扬帆22战略指引，在中国，嘉士伯不仅要在开展业务的市场中成为成功、专业和具有吸引力的啤酒公司，也要实现“共同迈向零目标”的可持续发展目标，即“零碳排放”、“零水资源浪费”、“零非理性饮酒”和“零事故”，从而践行嘉士伯集团的宗旨——酿造更美好的现在和未来。