(Senior) CRM and Digital Marketing Executive
志品集团LuxbaGroup
- 公司规模:150-500人
- 公司性质:外资(非欧美)
- 公司行业:服装/纺织/皮革
职位信息
- 发布日期:2019-04-05
- 工作地点:上海
- 招聘人数:1人
- 工作经验:无工作经验
- 学历要求:招1人
- 语言要求:不限
- 职位月薪:1.5-2万/月
- 职位类别:市场/营销/拓展专员
职位描述
Key Results Areas:
Digital
? Adapt articles from principle content to local engaging, creative messages for regularly scheduled posts on social media (WeChat, Weibo), which promote brand awareness and support business objectives
? Write clear and concise content across multiple touch points for given products, campaigns, CRM programs
? Ensure a consistent message and tone and manner with brands under Group across social media platforms
? Work close with manager on wechat programme like mini-programs in order to fully exploit this platform, increasing awareness through activities, special projects and specific product push, content management, e-CRM, etc.
? Monitor digital KPI and share reports with results and recommendations for improvement
CRM
? Collect quantitative data using in-house systems to pull data, conduct analysis and segmentation, and monitor performance;
? Provide regular and timely dashboards, regular reports and performance analysis to provide actionable insights to improve performance.
? Track KPI target of on-going marketing/retailing campaigns, and regular data incl. new member recruitments, retention rate as well as action plan
? Create and execute CRM programs for all brands
? Support to delivery tools/mechanism for retail department to achieve CRM objective
Job Requirements / Qualifications:
? Bachelor degree required
? Minimum 2-3 years’ experience in fashion/retail industries
? Prior experience in the Luxury sector is a plus
? Strong general knowledge of WeChat platform, and a track record of utilizing WeChat to implement successful marketing campaigns is preferred
? Well known of statistical data analysis and data visualization
? Strong writing and editing skills in English and Chinese
? Strong sense of ownership and accountability, proactive, self-motivated, able to work under pressure
? Solution finding skills, eager to learn and positive team work player
? Good command of verbal English and Chinese
职能类别: 市场/营销/拓展专员
公司介绍
作为大中华区高级消费品牌的管理集团,志品集团始终致力为追求时尚潮流及高雅品味生活的尊贵客户提供高级消费品牌。每件经过我们细心挑选的设计师佳品,都因其时尚前卫的风格、无可比拟的品质以及显赫的市场地位而卓越超群,充分满足高迎迎端品味人士和潮流群体的不同需求。
志品集团有限公司以声誉卓越的品牌为后盾,专注于供应链服务、品牌管理、分销及零售业务。作为高级消费品牌管理集团,志品集团有限公司以质量细致及风格时尚著称。有下列品牌,其中 Moschino , Dsquared2 和REDValentino 在中国已有50多家店铺。
Moschino 凭着独特风格的优质时装及配饰享负盛名,独特之中又往往流露出点点幽默意味,赢得国内中高端客户的赞赏,已风靡全国。
Dsquared2将时尚、音乐和戏剧完美融合,顺利捕捉到时尚媒介和时尚买手们的注意力。
REDValentino 是知名国际一线品牌Valentino的年轻副线品牌,为现代的的***消费者提供个性化、与众不同的设计,展现优雅、浪漫与众不同的风格。
愿景
成为领先的高级消费品牌管理集团
使命
透过创意及专业知识,推广既可负担又可享受的奢华生活方式
待客以诚,尽心尽力
以高瞻远瞩的眼光预测市场变化,以别树一格的行动来灵活应对
贡献社会,关注环保
核心价值
创新、进取
精益求精
诚信可靠
员工成长及发展
社会责任
联系方式
- 公司地址:深圳市罗湖区宝安南路1881号华润万象城3层348349号铺位