长沙 [切换城市] 长沙招聘长沙市场/营销招聘长沙市场企划经理/主管招聘

Marketing Manager-Product Line

佛吉亚(中国)投资有限公司

  • 公司规模:1000-5000人
  • 公司性质:外资(欧美)
  • 公司行业:汽车零配件

职位信息

  • 发布日期:2019-04-01
  • 工作地点:上海-闵行区
  • 招聘人数:1人
  • 工作经验:8-9年经验
  • 学历要求:本科
  • 职位月薪:2.5-3万/月
  • 职位类别:市场企划经理/主管

职位描述

Essential responsibilities and duties In alignment to the BG Sales & Marketing strategy, and for a various, complex and diverse product scope, worldwide, the Product Manager leads the product plan process and promotes his/her product line up through dedicated events and acquisition processes for a various, complex and diverse product scope, worldwide. He provides a long term view on market evolutions and orientates the innovation strategy.   The main missions of the role are: ○Understand market value:  Understand the market for a given product line: competition, technology, norms and regs, segmentation, price trend, customers, and end users - Describe and document market and customers expectations for engineering and sales department - Build diagnostics and identify business opportunities: growth, profitability, innovation, cost improvement - Provide market oriented ranking criteria to prioritize our innovation portfolio   ○ Build value offer: - Business owner of innovation projects in his/her product field - Provide support and orientation to innovation projects (identify the target customers and models) - Assess the market opportunities of new offerings - Contribute to the definition of new offerings: functions, specs, price, positioning, and market approach - Identify adequate business model (make versus buy, partnership, supplier panel,...) - Issue every year the product plan - Establish the business plan and present it during innovation project milestones   ○ Deliver value: - In charge of bringing the innovation to the market successfully: support acquisition process; define the product communication (selling tools, demonstrators,...) - Lead the definition of a value based pricing policy (together with costing, engineering and sales) - Monitor the deployment of the product strategy: product improvement, footprint strategy, cost improvement, profitability                                         ○ Lead a community of people involved in his product range (transversal management)

 

 

 

 

 

 

 

 

 

 

 

Qualifications     The ideal candidate will have/be :   Minimum Education Level: Master or Bachelor in Engineering Degree and/or Business   Experience : Minimum 8 years of experience in automotive industry Professional background in client facing positions (CBU, Acquisition, Program) and in Marketing   Nice to have: Has developed successfully product expertise (R&D)   Skills and competencies :   Fluent in English Ability to develop a strong product and technology expertise Business acumen (business plan, business model) International projects management skills Results oriented  with strong written and oral communications skills customer orientation Ability to work in a matrix organization and strong internal networking capabilities International mind set, strong analytical skills ability to deep dive influencing skills ability to adapt to different people  


公司介绍

佛吉亚集团
创立于1997年的佛吉亚集团是全球领先的汽车零部件科技公司。目前,佛吉亚在全球37个国家建立了248家工厂和37处研发中心,拥有115,000名员工。佛吉亚在其四大产品业务领域:座椅系统,内饰系统,歌乐汽车电子和绿动智行系统均处于全球领先地位,围绕智享未来座舱和创赢绿动未来这两大技术战略方向提供解决方案。

佛吉亚中国
佛吉亚旗下四大核心业务均已进入中国市场,业务遍布中国六大汽车产区。截至2018年底,佛吉亚在华拥有近19,700名员工(包括2,000名工程师与技术人员),建立了58家工厂与5个研发中心。佛吉亚在中国的主要客户包括一汽大众、上汽大众、神龙公司、东风有限(日产)、上汽通用、长安福特、长安PSA、广菲克、宝沃、吉利、沃尔沃、长城、比亚迪、蔚来、车和家等国际以及自主品牌汽车制造商。

联系方式

  • Email:recruit.sha@faurecia.com
  • 公司地址:地址:span元江路3438号