长沙招聘

Background:

Pernod Ricard China is a fast-growing business that values the power of digitalization. We aim to accelerate the recruitment of imported spirit drinkers in China and cultivate a high-value consumer experience through our transversal loyalty program. In 2018, Pernod Ricard kicked off DRINKS&CO, a comprehensive transversal loyalty program focused on multi-touchpoint recruitment of new potential consumers that retains and rewards loyal members – maximize member value via increasing engagement, and conversion.

The next key milestone for DRINKS&CO is the monetization of PRC’s database; PRC own database analysis and strategically mapping and optimizing across the organization with big 3^rd party data to create a seamless consumer life cycle communication plan that maximizes consumer values and drive higher member sales contribution.

Key Responsibilities and Job-Related Characteristics:

This position is based in Pernod Ricard China’s Shanghai office, reporting to the CRM manager while collaborating closely with the organization key stakeholders, such as Brand, Consumer Connections, E-Commerce, and Finance teams.

Key responsibility 1 – MEMBER LIFE CYCLE

Design, execute & optimize with personalized consumer life cycle plan for re-activation to drive higher member engagements and sales conversions.

1. STRATEGIC LIFE CYCLE DESIGN & DEVELOPMENT

• Design a comprehensive CRM life cycle strategy based on consumer behavior data insights with integration of brand plans & assets
• Develop life cycle framework, KPI & roadmap with brand team, EC team and finance team to gain cross team alignment and understanding on the plan
• Build framework of consumer segmentation based on analysis and understanding of different categories, consumer engagement and purchase behaviors
• Drive engagement and conversion through EC platforms (Tmall, JD and DRINKS&CO direct to consumer EC site)

2. LIFE CYCLE COMMUNICATION EXECUTION

• Familiar with the mainstream LIFE CYCLE solution and platform to set personalized communication auto-tasks via social CRM platform
• Collect & align member communication content and commercial offers of each consumer life cycle with cross function teams (E-Commerce, brand, trade/activation, etc.)
• Day-to-day communication and management of performance agency to ensure seamless execution
• Day-to-day communication with creative & content teams for LIFE CYCLE visuals and content delivery and optimization

3. LIFE CYCLE PERFORMANCE TRACKING & OPTIMIZATION

• Monitoring and tracking of LIFE CYCLE implementation, ensuring performance results are delivered with implications for optimization
• Separately study the heavy user of DRINKS&CO (including PRC staff) as specific pattern group
• Keeping good track on ROI of member communication to member sales contribution
• Agile to real-time optimization of segmentation, offer and content
• Project owner and communication bridge amongst key stakeholders for updates and optimization

Key responsibility 2 – VIP PROGRAM

• Define & design VIP membership in transversal loyalty program to reward and build long-term loyalty for high value consumers
• Define VIP member tier via data and consumer insights
• Design VIP benefits and offering that appeal to VIP members, such as VIP member exclusive content, events, offers, etc.
• Drive VIP only commercial offers to maximize the VIP member sales contribution
• Collaborate with key stakeholders (E-Commerce, brand, trade/activation, etc.) to gain cross team alignments on the VIP contents & offers
• Explore co-branding opportunities for holistic VIP member benefits not only for wine spirits, but also for luxury and lifestyle

Requirements:

• Bachelor’s degree or of higher education
• Min. 5 years working experience in CRM or digital marketing, EC experience is a plus
• Work experience within luxury, wine spirits, FMCG and cosmetics is preferred
• Strong in data management, analysis, and formulation
• Ability to show strategic thinking that is result-oriented
• Independently manage and work in challenging situations within short timelines
• Great inter-personal communication skills

Must be proficient in Mandarin & English

关于保乐力加
保乐力加在全球烈酒和葡萄酒行业排名第二，2020财年合并销售额为84.48亿欧元。自1975年由Pernod和Ricard两家公司合并成立以来，集团通过快速有机增长和收购保持长期而稳定的发展，其中包括2001年收购施格兰部分业务，2005年收购联合多美，以及2008年收购Vin & Sprit。保乐力加拥有全球排名前100的烈酒品牌中的16大品牌，以及众多享誉世界的品牌，覆盖了丰富的产品门类，主要核心品牌包括：绝对伏特加（伏特加）、力加（茴香酒）、百龄坛、芝华士、皇家礼炮和格兰威特（苏格兰威士忌）、尊美醇（爱尔兰威士忌）、马爹利（干邑）、哈瓦纳俱乐部（朗姆）、必富达（金酒）、马利宝（力娇酒）、玛姆和美丽时光（香槟）以及杰卡斯、博岚歌、帝国田园和金舞（葡萄酒）等。保乐力加的品牌遍布全球160多个市场，并在73个市场拥有自己的销售团队。

保乐力加倡导的分权管理模式使全球19,000名员工都是集团“创享欢聚”愿景的代言人。正如集团在2018年实施的“转型驱动加速”三年战略中所强调的，保乐力加的战略重心是对所有利益相关方的长期收益增长进行投资，并坚持三大核心价值观，即：创业精神、相互信任以及道德感。此外，保乐力加还隆重推出了《2030企业社会责任行动方案》，和联合国可持续性发展目标同步，积极倡导“好时光，好地方”。为了表彰保乐力加对可持续发展和理性消费的长期承诺，Ecovadis授予集团黄金评级，Vigeo Eiris则在饮料业评比中将集团排在***。保乐力加也位列为联合国全球契约领袖公司（Global Compact LEAD）。保乐力加在纽约泛欧证券交易所（Euronext）上市（股票代码：RI; 证券号：FR0000120693)，且是法国巴黎CAC 40指数的成员。

关于保乐力加中国
在中国，保乐力加是进口酒类国际集团中的翘楚。早在二十多年前，一些主要品牌如芝华士、马爹利、皇家礼炮就已进入中国市场，并逐步成长为中国进口烈酒市场的代表品牌。近几年对联合多美和Vin & Sprit的成功收购，进一步巩固了保乐力加在中国的地位。随着2005年百龄坛、玛姆、美丽时光、必富达、甘露和马利宝，2008年绝对伏特加以及2016年猴王47黑森林等品牌的加入，公司强大的产品组合得到不断丰富。

目前，保乐力加在中国拥有一家独资贸易公司 —— 保乐力加（中国）贸易有限公司，总部位于上海，分销网络覆盖全国，并在北京、广州、厦门、武汉等地设有分公司。

在集团业务和旗下核心品牌在中国市场迅猛发展的同时，也积极着眼于中国社会的可持续发展。不仅响应集团推出的《2030企业社会责任行动方案》，和联合国可持续性发展目标同步，更积极倡导“好时光，好地方”。保乐力加为推动中国社会可持续发展所作的努力得到了社会各方以及业界的认可，并因此屡获殊荣。