长沙招聘

JOB PURPOSE:
职位目的：
Formulate marketing strategy for in line products, develop and enforce annual marketing plan to maintain Sanofi Pasteur as a leading player of the industry
制定上市产品的营销策略，制定和执行年度市场计划，以保持赛诺菲巴斯德在业内的领先地位
Establish long-term brand image of the company and implement effective marketing programs and promotion activities
树立公司的长期品牌形象，执行有效的市场项目与推广活动
Provide full-range support for product marketing activities and deliver expected results
为产品营销活动提供全面支持，交付预期结果
Fulfill team management and ensure continued improvement in the meantime
团队管理，同时确保持续改进
KEY ACCOUNTABILITIES:
主要职责：
Formulate marketing strategy for in line products, develop and enforce annual marketing plan to maintain Sanofi Pasteur as a leading player of the industry
制定上市产品的营销策略，制定和执行年度市场计划，以保持赛诺菲巴斯德在业内的领先地位
Participate in designing and updating long-term strategic plans (CSPs) and, work with the management to define and tailor in a timely manner strategies for product marketing based on business situation
参与设计、更新长期策略计划（CSP），与管理层一道，根据业务情况确定、适时调整产品市场策略
Formulate and enforce annual marketing plans
制定并实施年度营销计划
Collect and analyze market data, avail adequate market research results to identify the needs of POV customers and transform such needs into market strategies and action plans
收集和分析市场数据，利用充分的市场调研结果来确定POV客户需求，并将这些需求转化为市场策略和行动计划
Establish long-term brand image of the company and implement effective marketing programs and promotion activities
树立公司的长期品牌形象，执行有效的市场项目与推广活动
Manage in line products, keep a good relationship with the customers and relevant institutions and ensure high-quality enforcement of defined business plans and marketing plans
管理公司上市后产品，与客户及相关机构保持良好的关系，确保既定的业务计划和营销计划高质量实施
Fulfill cooperation among different departments, and promote the implementation of marketing plans and promotion activities in accordance with defined goals, timetables and standards
跨部门开展合作，根据既定的目标、时间表、标准推动实施营销计划和推广活动
Coordinate with other relevant departments, innovate thinking, design and update promotion activities based on sustained creativity
协调与其他相关部门的协作，创新思维，以持续的创造力设计、更新推广活动
Provide full-range support for product marketing activities in the following ways to deliver expected results:
通过以下方式为产品营销活动提供全面支持，交付预期结果：
Effective management in all stages of product life cycles
产品生命周期各阶段的有效管理
Formulate marketing strategies for private and public market
制定自费市场和公共市场营销策略
Develop new channels and marketing plans for business development and evolution of operating models
为业务拓展以及经营模式的演变开发新的渠道和营销计划
Forecast changes on external market and formulate appropriate plans to provide consulting with regard to major strategic changes and other most important issues for the management
预测外部市场变化并制定相应计划，为管理层提供重大战略变化和其他关键问题的咨询
Monitor competitor products closely and adjust market strategies for related products in a timely manner
严密监测竞争产品，及时调整相关产品的市场策略
Be responsible for team management and ensure sustained improvement in the meantime
负责团队管理，同时确保持续改进
Provide training for team members and improve their professional proficiency to push forward their career development
培养团队成员，提升专业技能，促进其职业发展
Ensure compliance of all team behaviors with requirements
确保所有团队行为符合合规要求
职位要求：
JOB-HOLDER ENTRY REQUIREMENTS:
入职要求：
Education
学历：
-Bachelor’s degree (or above) in marketing or related fields of expertise, preferably with the degree of MBA
营销或相关专业本科或本科以上学历，拥有工商管理硕士（MBA）学位背景者优先考虑Experience & knowledge:
工作经验和相关知识：
-At least ten years of work experience in brand management
至少十年的品牌管理工作经验
-Familiar with ongoing laws, regulations and policies on pharmaceutical products and bio products
熟悉目前的医药产品及生物制品相关法规、政策
-A solid body of work experience and practical knowledge in market research, product marketing and market promotion activities among others
具备切实的市场调研、产品销售及推广活动等方面的工作经验和应用知识
Core competencies:
核心能力素质：
-Sufficient ability to communication, negotiate and make public speeches, good at fulfilling persuasive oral or written communications
卓越的沟通、谈判和演讲能力，同时善于以口头和书面形式进行说服性沟通
-An excellent ability in data analysis and insights
卓越的数据分析和洞察力
-Be keen and enthusiastic in learning, with self-motivating, problem-analyzing and –solving ability and creating thinking as well as a result-oriented attitude
-具备学习敏锐度，积极主动，能够自我激励，拥有分析能力、问题解决能力和创造性思维，以及以结果为导向的态度
-Ability to work and deliver good performance in the context of a dynamic, fast-paced team
能够在动态的、快节奏的团队环境中工作并交付良好的业绩
-Excellent coordination and team management ability
优秀的组织和团队管理能力
-Fluency in English
英语流利

赛诺菲集团
赛诺菲集团是一家全球领先的多元化医药健康企业，专注于患者需求，传播健康。
 全球100,000余名员工，业务遍及100个国家
 新兴市场实力均衡，表现强劲，位列***
 多元领域，覆盖处方药、健康药业产品、疫苗和动物保健品
 疫苗领域的领导者
 领先动物保健市场
 2011年集团净销售额达334亿欧元

赛诺菲在中国
赛诺菲是首批在中国开设办事处的跨国制药集团，也是国内增长最快的医药健康企业之一。目前，赛诺菲在中国200多个城市拥有6000余名员工。
   
传承悠久历史、持续开拓进取
赛诺菲一直以来秉承对中国的承诺。1982年，赛诺菲成为首批在中国开设办事处的跨国制药企业之一。今天，赛诺菲已跻身中国医药健康市场的领军企业。赛诺菲的中国总部位于上海，并在北京、天津、沈阳、济南、上海、杭州、南京、武汉、成都、广州和乌鲁木齐共设11家区域办公室。

独特的医药健康产品系列、满足中国公共卫生需求
从预防到治疗，赛诺菲全方位满足中国的公共健康需求。集团的疫苗事业部赛诺菲巴斯德是中国领先的疫苗企业。赛诺菲在心血管/血栓、糖尿病、肿瘤、内科和中枢神经系统等关键的治疗领域拥有领先产品。2010年，杭州赛诺菲民生健康药业有限公司的成立标志着赛诺菲进入中国的非处方药市场。2011年2月，赛诺菲完成了对BMP太阳石的收购。

大幅投资工业建设、满足中国市场需求
赛诺菲目前在中国拥有六家生产基地，包括北京制药工厂、杭州制药工厂、杭州赛诺菲民生健康药业工厂、南昌梅里亚动物保健工厂、深圳赛诺菲巴斯德疫苗工厂、以及唐山健康药业工厂。

完善的研发架构、双赢的研发合作模式
在中国，赛诺菲具有从药物靶点发现到后期临床研究的整体研发实力。集团在上海设有中国研发中心和亚太研发中心，并在北京和成都分别设有研发机构。自2008年以来，赛诺菲与中国权威科研机构开展了10多项战略合作，在癌症、干细胞、糖尿病和老年疾病等前沿研究领域探索创新药物

依托于强劲的研发能力和多领域领先水平的广泛的医药产品资源，公司在中国的市场份额不断攀升，公司规模不断扩大，飞速发展的业务给了我们与更多优秀人才合作的机会。

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