长沙招聘

I           Primary Purpose

            Support CRM campaign communication, result tracking; meanwhile support customer database analysis job

 

II          Key Responsibilities

 

Store Performance Analysis – regular base (25%)

·         Collect data and generate store profile as per request

·         Provide key insights based on analytics result

·         Help preparing data for quarterly GC store performance analysis report

Clearance Communication – regular base (25%)

·         Follow up and supervise the progress of DM proofing, printing, and mailing.

·         Track and follow up with agency to ensure the ontime blastout of inbase communication, across GC & different clearance phase

·         Close collaboration with Retail & Retail Marketing team, to support the landlord communication and track the result

·         Draft the clearance communication result report and provide insight upon it

WeChat Related Support– regular base (15%)

·         Work with agency to timely collect O2O coupon distribution, download and redemption result

·         Track the monthly New & total customer binding result, call out if anything stands out

·         Help the eName capture & WeChat MiniProgram testing and provide feedback for its upgrade

Other Data Support – regular base (20%)

·         Collect and distribute transmitalls, maintain the YoY tracking calendar of events, coupons, promotion mechanics, LTH for both channels

·         Familiar with the existing reports and database structure, can support on simple analysis like traffic and sales tracking

·         Gain basic understanding of CS2000 system, help on data retrieving, cleasing and preparation

·         Close monitor on IntergraLoop weekly refreshing, and timely call out if any report fail to upload latest data

·         Familiar with products, GWPs and campaigns, maintain related tracking record and facilitate the data retrieval

Other Ad-hoc (15%)

·         Cross-checking reports from Acxiom and coach-side to make sure data consistency

·         Support the process of signing contracts, proactively communicate with Legal team to move forward the process

·         Handling questions from stores & hotline, like data capture, WeChat binding, VIP point, campaign, CRM benefits, CRM coupon (VIP, birthday) etc.

·         Maintain the tracking record for communication contents and other details of all inbase communication

 

III         Education and Experience Required

Bachelor, basic knowledge of database, skilled use of Excel and Powerpoint

 

IV         Dimensions

            Strong learning ability, work carefully, logical thinking ability.

V          Personality Dimensions

            Responsible, good communication skill, strong ownership and willingness to learn new things.

Founded in 1941, Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach于1941年成立于纽约，是一个充满设计感的现代奢华皮具用品和生活方式品牌，我们的产品是由手艺出众的技师，选用最上乘的材料制作而成。凭借其自由精神和美式传统，Coach品牌传达出***的现代视角，独特性和创造力。Coach品牌以其自然流露的纽约风尚而备受全球瞩目。