ULYSSE NARDIN Assistant Digital Manager
开云(中国)企业管理有限公司
- 公司规模:500-1000人
- 公司性质:外资(欧美)
- 公司行业:奢侈品/收藏品/工艺品/珠宝
职位信息
- 发布日期:2019-03-08
- 工作地点:上海-静安区
- 招聘人数:1人
- 工作经验:5-7年经验
- 学历要求:大专
- 职位月薪:0.6-3万/月
- 职位类别:网络推广专员
职位描述
Assistant Digital Manager is together with the Marketing team, manage the Digital strategy and activities of UN in China and ensure proper execution which encompass Branding, Digital, Social media with the aim to maximize brand exposure to establish the brand’s leadership as the indisputable reference in luxury watch brand in support the wholesale distribution network.
How you will contribute
● Formulate the annual digital media strategy plan in line with marketing plan & promotion plan.Set up the measureable KPI and right benchmark for each digital campaign, e.g. Effective reach, clicks, etc.Monitor word of mouth of brand and key competitors in social environment.
● Plan and implement strategies of social media and owned content.
● Leverage Weibo, WeChat, Content Marketing, and other emerging social media channels, to spread the brand's message to its targeted customers. Identify and recommend the most relevant influencers for collaboration or creation of content.
● Measure and report performance of all digital marketing campaigns (ROI and KPIs).
● Identify trends and insights, and optimize spend and performance based on the insights.
● Collaborate with agencies and other vendor partners.
Who you are
Experience, business and technical skills
● Diploma/Bachelor's Degree in Business Management, Commerce, Marketing, Mass Communications, or any other relevant fields.
● Working experience in a relevant position is preferred 3. The candidate must have strong knowledge on Chinese social networks, digital media, SEO and SEM as well as analysis, coordination, creativity and branding skills.
Soft skills:
● Excellent command of both verbal and written English Language and Mandarin.
● Professional, proactive attitude and pleasant personality.
● Possesses strong drive to succeed with determination and initiative to achieve excellent results in a challenging but rewarding environment.
Why work with us?
This is a fabulous opportunity to join the Kering adventure and and to actively contribute to the development of the business by becoming part of a thriving Atelier in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.
Your opportunity
Assistant Digital Manager is together with the Marketing team, manage the Digital strategy and activities of UN in China and ensure proper execution which encompass Branding, Digital, Social media with the aim to maximize brand exposure to establish the brand’s leadership as the indisputable reference in luxury watch brand in support the wholesale distribution network.
How you will contribute
- Formulate the annual digital media strategy plan in line with marketing plan & promotion plan.Set up the measureable KPI and right benchmark for each digital campaign, e.g. Effective reach, clicks, etc.Monitor word of mouth of brand and key competitors in social environment.
- Plan and implement strategies of social media and owned content.
- Leverage Weibo, WeChat, Content Marketing, and other emerging social media channels, to spread the brand's message to its targeted customers. Identify and recommend the most relevant influencers for collaboration or creation of content.
- Measure and report performance of all digital marketing campaigns (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Collaborate with agencies and other vendor partners.
Who you are
Experience, business and technical skills
- Diploma/Bachelor's Degree in Business Management, Commerce, Marketing, Mass Communications, or any other relevant fields.
- Working experience in a relevant position is preferred 3. The candidate must have strong knowledge on Chinese social networks, digital media, SEO and SEM as well as analysis, coordination, creativity and branding skills.
Soft skills:
- Excellent command of both verbal and written English Language and Mandarin.
- Professional, proactive attitude and pleasant personality.
- Possesses strong drive to succeed with determination and initiative to achieve excellent results in a challenging but rewarding environment.
Why work with us?
This is a fabulous opportunity to join the Kering adventure and and to actively contribute to the development of the business by becoming part of a thriving Atelier in a global Luxury Group that offers endless possibilities to learn and grow. Talent development is a managerial principle at Kering and we are committed to fostering internal mobility. Our common vision promotes leadership skills and helps every employee to reach their full potential in a stimulating and fulfilling workplace environment.
Kering is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background.
职能类别: 网络推广专员
公司介绍
开云以想象和创意作为其核心策略,致力驱动旗下品牌大胆创新,挑战极限,同时以可持续及负责任的商业模式,共同打造奢侈品行业的美好明天。这一理念也与集团信条“茁野想象”相呼应。开云的2017年收入为108.16亿欧元 (经重列),并拥有约29,000名员工。
更多信息,请查询集团官方网站 *********************/
联系方式
- Email:jean.sun@kering.com
- 公司地址:地址:span上海嘉地中心