Senior Brand Marketing Manager
陆逊梯卡(中国)投资有限公司
- 公司规模:1000-5000人
- 公司性质:外资(欧美)
- 公司行业:批发/零售
职位信息
- 发布日期:2019-02-28
- 工作地点:上海-徐汇区
- 招聘人数:1人
- 工作经验:8-9年经验
- 学历要求:本科
- 职位月薪:50-60万/年
- 职位类别:产品/品牌经理
职位描述
Requirements:
- - Lead brand calendar plug into sales target and make sure it is delivering the brand/business objective and aligned with all other functional team (sales & operation, product, and etc.), online & offline.
- - manages brand assets globally and locally, drive local celebrity 360 campaign with global alignment
- - Develop integrated brand plan, aligning across all retail official channels - collaborating
- PR, digital and social,trade marketing, VM, CRM divisions in Greater China,
- - Work closely with ECOM team and contribute ECOM marketing to drive O2O
- - Responsible for the execution of all retail marketing activities to drive business and make sure all local budgets will be value-optimized.
- - Ensuring all programs are delivered on time, on quality and on budget
- - Work closely with VP of marketing to develop yearly marketing strategy/key initiative, plans and budgets to support business goals.
- - Champion the WBR/MBR with all the brand presentation decks and meetings
Experience:
- - Have a deep understand towards RETAIL and rich in brand marketing experience
- - Can be a brand ambassador who can represent the brand DNA
- - 8+/10+ years of relevant on (retail) marketing experience, ideally from fast fashion retailing brand, with a solid background(from multi-national company) and successful tracking record (multi-brand and multi-channel experience will be preferred; GCR experience will be plus)
- - Strategic thinking. Able to see into future and anticipate the trends, and create retail marketing strategies and plans accordingly
- - Strong sense of retailing business as well as all expertise on all retailing tools (PR commutation, digital and social, CRM, VM, trade marketing activities, and etc.) to drive business (focus on drive traffic and conversion)
- - Strong analytical mind with structured thinking. Able to read behind figures and identify business opportunities with quick actions on ‘what and how’
- - Proven expertise in retail marketing, and be effective and creative to achieve QUICK-WIN and long-term brand
- building in CRM, VM, trade marketing activities in each region of GCR
- - Strong leadership with strong drive for the team
Knowledge and skills:
- - 8+/10+ years working experience on brand marketing management
- - Good communication and presentation skills – master in ppt and excel
- - Strong management skills – know-how on inspiring and motivating people
- - High adaptability and embrace the changes successfully
- - English and Mandarin is a must.
- - Have good sense on number, good at budget &control.
- - High EQ and great team-work with pleasant characters: handle stress positively, problem solver, passionate and energetic, strong drive, intelligent and fast, cheerful and optimistic,
- - Good looking and fashion sense will be needed
职能类别: 产品/品牌经理
公司介绍
Company introduction
A global company with 50 years of design & quality heritage
Rooted from Italy since 1961, Luxottica has been making and selling quality eyewear with fashionable design for 50 years. Today, Luxottica has over 6,200 optical and sun retail stores in North America, Asia-Pacific, South Africa and Europe and a strong and well-balanced portfolio of over 30 renowned global brands, including our own house brands and licensed brands.
A culture that makes talent shine - STAR Project
In order to help employee to become successful at their fields, Luxottica has created a talent development program called STAR Project to offer a series of training modules to upgrade the quality of store management as well as recognition of outstanding performances.
A heart of giving-back - One Sight
Luxottica believes in a world where vision care is a reality for everyone. Therefore, we created a Luxottica Group Foundation called One Sight - - a family of charitable programs dedicated to improving vision for those in need through outreach, research and education. Our mission is to restore and preserve clear vision for 250 million adults and children in need worldwide who cannot afford basic eye care. For more information, please go to http://www.onesight.org/asia/
50年引领眼镜时尚、传承高品质的全球化公司
陆逊梯卡来自意大利,创建于1961年,50年来一直生产和销售优质、时尚的眼镜。如今,陆逊梯卡在北美、亚太地区、南美和欧洲已拥有6200多家眼镜和太阳镜连锁店,旗下拥有及代理30多个国际著名品牌。
让人才闪耀的文化—“星计划”
为了帮助员工取得成功,并在其领域独当一面,陆逊梯卡创建了名为“星计划”的人才发展项目,提供一系列专业培训方案,提升商店管理的品质和对突出业绩的肯定。
一颗回报的心—OneSight
陆逊梯卡相信,视力保健对每个人来讲都可以成为现实。因此,我们创立了陆逊梯卡集团基金会“OneSight”—这是众多慈善计划的集合体,旨在通过扩大服务范围、研究和教育帮助有需要的人改善视力。我们的使命是帮助全世界2.5亿有需要但无力承担基本眼部健康护理的成年人和孩子恢复和保养视力。更多信息请登录http://www.onesight.org/asia/
A global company with 50 years of design & quality heritage
Rooted from Italy since 1961, Luxottica has been making and selling quality eyewear with fashionable design for 50 years. Today, Luxottica has over 6,200 optical and sun retail stores in North America, Asia-Pacific, South Africa and Europe and a strong and well-balanced portfolio of over 30 renowned global brands, including our own house brands and licensed brands.
A culture that makes talent shine - STAR Project
In order to help employee to become successful at their fields, Luxottica has created a talent development program called STAR Project to offer a series of training modules to upgrade the quality of store management as well as recognition of outstanding performances.
A heart of giving-back - One Sight
Luxottica believes in a world where vision care is a reality for everyone. Therefore, we created a Luxottica Group Foundation called One Sight - - a family of charitable programs dedicated to improving vision for those in need through outreach, research and education. Our mission is to restore and preserve clear vision for 250 million adults and children in need worldwide who cannot afford basic eye care. For more information, please go to http://www.onesight.org/asia/
50年引领眼镜时尚、传承高品质的全球化公司
陆逊梯卡来自意大利,创建于1961年,50年来一直生产和销售优质、时尚的眼镜。如今,陆逊梯卡在北美、亚太地区、南美和欧洲已拥有6200多家眼镜和太阳镜连锁店,旗下拥有及代理30多个国际著名品牌。
让人才闪耀的文化—“星计划”
为了帮助员工取得成功,并在其领域独当一面,陆逊梯卡创建了名为“星计划”的人才发展项目,提供一系列专业培训方案,提升商店管理的品质和对突出业绩的肯定。
一颗回报的心—OneSight
陆逊梯卡相信,视力保健对每个人来讲都可以成为现实。因此,我们创立了陆逊梯卡集团基金会“OneSight”—这是众多慈善计划的集合体,旨在通过扩大服务范围、研究和教育帮助有需要的人改善视力。我们的使命是帮助全世界2.5亿有需要但无力承担基本眼部健康护理的成年人和孩子恢复和保养视力。更多信息请登录http://www.onesight.org/asia/
联系方式
- 公司地址:上海市徐汇区陕西南路288号环贸广场二期26楼 (邮编:200031)