长沙招聘

Summary:  Briefly state the primary purpose of the job.

  The Brand Manager has responsibility for the assigned one chocolate brand franchise and its sub-brands portfolio,  This position should hold primary accountability for achieving brand sales, P&L, and brand share performance in country. This position works closely with cross functional teams to set goals, develop and implement plans to build the brand franchise in Greater China markets.  

Major Duties/Responsibilities:  Identify the major duties/responsibilities of the job.  List the percentage of the incumbent's time that will be spent on each major duty/responsibility.  Total should not exceed 100 percent.  It is not necessary to list duties/responsibilities that represent less than 10 percent of time.

  Time % Summary of major duties: 1. 30% Co-develop the Franchise Portfolio’s Brand Activation & Go-to-Market plan & translate them into successful marketing initiatives. l   Develop Brand  goals, plans and programs to achieve corporate goals & financial targets l   Develop Segmentation and innovation direction; create and prepare product innovation pools for New Product launch l   Develop/identify portfolio sku to facilitate channel development, including MT and other  special channel l   Develop Brand Marketing mix strategy for the franchise portfolio l   Work closely with affiliate PR and Advertising to ensure that brand objectives are clearly understood & executed.  Develop PR and advertising campaign with periodical re-evaluation to achieve MROI efficiency. l   Ensure strong execution of brand marketing plans/calendars and major launches.   2. 20% Effectively adapt global and regional marketing strategy and programs and bring them to life in the local markets; whilst maintain continual awareness of market trends, competitor intelligence and consumer requirements and propose positive marketing and business initiatives to management l   Ensure consistent interpretation of global brand architecture, objectives and strategies, Ensure that brand image and position are properly maintained in all marketing communication materials to promote & protect brand identity l   Develop periodic review on category & competitive intelligence (eg.  Marketing segmentation/strategies, New Product Launch, Advertising strategies/campaign) l   Develop & propose marketing initiative in accordance to competitive move to drive differentiation against competition for management consideration   4. 30% Work with diverse groups across the business to seek alignment between overall business and marketing strategy and the components to ensure smooth preparation and implementation of  promotion programs and product & packaging plans l   Work closely with Customer Marketing team to help Sales team to create and maintain a network of cooperative relationships with business partner (eg. Event/promotion partners), & internal supporting function (eg. Packaging, regional marketing) l   Collaborates with Finance team to set fiscal plans, product profitability, review monthly brand achievement and spending control for budget control l   Works with Operation team to ensure that Sales team receives products (particularly New Product/Packaging, promotion packs) and other marketing support within timelines for field sales negotiation and execution   5. 20% Track, monitor, and measure the effectiveness of marketing investments l   Develop appropriate standard for program execution, including develop pre-launch DME budget plan & MROI evaluation; Set KPI for Media & PR Plans, consumer promotion & instore activation programs.  l   Coordinate field execution and provides feedback to senior management team l   Conduct post evaluation analysis for major marketing programs (including sales & distribution results, consumer offtake tracking, program response, DME actual spending)  

Education: Bachelor’s degree and above Experience: 1.        At least 4 years successful marketing management track record (sales experience a plus) in consumer marketing w/ food experience (incl. infant milk powder, OTC, etc.) 2.        Good industry knowledge and network of relationships in the industry – with customers, distributors, retailers, suppliers, advertising agencies, and other business partners 3.        Fluency in both English and Mandarin Personality: 1.        Willing to work with ambiguity 2.        Passion to work under spotlight             

好时公司，总部位于美国宾夕法尼亚州好时镇，是全球糖果业的领军者，致力于以其优质的巧克力、糖果、薄荷糖和其他美味零食为世界带来美好，并因此驰名世界。好时在全球有近21,000名员工，每天都给消费者带来高品质的美味产品。公司拥有的超过80个品牌，其标志性品牌包括好时（HERSHEY’S）、锐滋（REESE’S）、好时之吻KISSES巧克力（HERSHEY’S KISSES）、沁动爽口糖（ICE BREAKERS）和贝客诗（BROOKSIDE）。好时公司专注于在关键国际市场上实现业务增长，并在北美继续保持竞争优势。此外，好时公司在中国计划扩展巧克力以外的其他巧克力口味的品类，除了巧克力， 好时已经在中国上市了饼干， 月饼以及线下连锁甜品店等新业务。好时相信，我们能不断的为消费者点亮他们最甜蜜的一刻。

在好时，美好一直都不仅仅意味着提供美味的产品。120年来，好时致力于以公平、合乎道德和可持续地方式运营，以实现卓越经营及对社会产生积极影响。并最终为有需要的儿童创造美好未来。作为这一承诺的体现，公司创始人于 1909 年建立了弥尔顿.好时（Milton Hershey）学校，该校现由好时信托公司（Hershey Trust Company）管理。学生在该校接受免费教育、住房和医疗护理，健康成长，成为 Hershey 好时公司成功的直接受益者。