长沙招聘

Overall Scope & Purpose 工作范围概括

Being part of the Group Marketing Function, this role will assist the Marketing Manager to evolve and improve the branding strategy (corporate and product branding) for successful implementation in China and overseas markets. This person will work closely with colleagues across different departments and functions, mainly marketing team in Group Marketing, China and overseas markets. He/She will also work closely with external communication and research agencies to deliver results.

Build Corporate Branding
?Develop comprehensive understanding of the direct selling industry, competitors and direct sellers so as to formulate corporate branding strategies and programs. The program can attract new direct sellers to join the Infinitus business, help existing direct sellers to have higher confidence in Infinitus, and achieve higher productivity in generating successful sales.

Build the Product Brand
?Develop comprehensive understanding of each category’s consumer/customer base, their attitudes and behaviours so as to formulate the appropriate integrated marketing and communication programs which will enhance brand imagery and deliver the appropriate changes in consumer / customer attitudes and behaviour towards the brand portfolio.
?Have a strong grip of key operational drivers for brand performance, and influence direct sellers to address any issues and opportunities.

Build the Business
?Develop comprehensive understanding of customers in China and overseas markets, including their attitudes and behaviours so as to formulate the appropriate strategy to evolve, improve and implement the Health Concept.
.?Help planning and implementing appropriate strategy and programs to strengthen and build the corporate branding.
?Ensure that different marketing teams can plan and implement the local marketing strategy / programs in line with to the corporate strategy effectively. Have a good grip of key drivers for influencing customers and direct sellers, as well as address any issues and opportunities.

Roles & Responsibilities工作职能和职责

1.Branding Strategy Development
？Customer Insight
？Thoroughly understand the local customers and develop the improvement version based on sound insights.
？Work with external research team to continuously deepen our understanding of customers - superior to competition.
？Cascade the customer insights to Advertising Agency, direct selling teams and within internal system.
？Assist the marketing manager to develop and enhance the corporate branding / product branding strategy.
？Influence colleagues in other departments to ensure enough support and excellent execution in each local market.
？Identify growth opportunities through improving and implementing the branding strategy in relevant markets.
2. Communication Development & Implementation
？Inspire and guide communication Agency to think strategically and focus on developing high quality concepts and creative works which truly leverage on superior customer insights.
？Monitor execution of all projects and ensure prompt delivery in relation to overall marketing schedule.
？Work with local marketing teams and communication colleagues to ensure a fully integrated launch and effective in market execution.
？Assist the marketing manager on building and maintaining branding assets including trade mark registration and protection, packaging design innovation.
？Support the manager on building infrastructure for the brand including corporate identity and visual identities.
？Leading agency or working with in house designers to develop branding support materials from audio visual, graphics to outdoor signage etc.

3.Budget Control

？Assist the manager to achieve effective allocation of marketing budget, and monitor the expense status
4.Personnel Development

？Leverage tools of LKK HPG to maximize potential of himself/herself.

Education & Experience学历和经验

The ideal candidate should have the following background and experience:
?University graduate, 4A Agency or marketing background in international companies is preferable.
?Minimum 3 years of business experience in direct selling, FMCG, personal care, health care or advertising agency.
?Experience in managing external agencies which conduct integrated communication and marketing research.
?Good planning, organizing and leadership skills. Ability to work independently while functioning as a team member effectively. Potentially can lead project teams.
?Strong influencing and communication skills to build credibility and partnerships, including building consensus and resolving conflicts within the company with sensitivity, and winning over peers, suppliers and customers through influence and persuasion.
?A warm and engaging personality with the ability adapt to changes and to learn quickly.
?Possesses high level of integrity.

无限极（中国）有限公司﹝简称“无限极（中国）”﹞是李锦记健康产品集团旗下成员，成立于 1992 年，是一家以中草药健康产品研发、生产、销售及服务为主的现代化大型企业。
无限极努力打造产品、品牌、核心技术和平台建设等方面的竞争优势，拥有新会、营 口两个生产基地，香港无限极广场、广州无限极中心、上海无限极大厦和广州无限极广场 （在建）等物业，在中国内地设有 30 家分公司、30 家服务中心和超过 7500 家专卖店。
   无限极致力于为消费者提供高品质的中草药健康产品，视产品品质为企业的生命，建 立全链条产业化管理模式，严把产品品质关。同时加大科研投入，与剑桥大学、法国科学 院-巴黎狄德罗大学、中国中医科学院中药资源中心、中国科学院上海药物研究所及北京工 商大学等国内外多家权威科研机构、知名学府合作，多方科研平台，全产业链支撑开发精 4 / 13 品。
  在质量管理方面，无限极（中国）始终坚守“100-1=0”的质量理念，成功通过 ISO 9001:2015、FSSC 22000:V4.1、HACCP、ISO22716:2007(E)/GMPC(US)2008 等多项认证。 2003-2018 年期间连续 15 年在中国食品安全年会上获得“食品安全百家诚信示范单 位”“食品安全管理创新优秀案例”等多项荣誉。2008-2017 年期间，无限极曾 4 次获得国 家相关部门批复同意、广东省颁发的“高新技术企业”称号无限极新会生产基地产品检测中心、营口生产基地产品检测中心都已通过中国合格评定国家 认可委员会（CNAS）实验室认可，新会生产基地产品检测中心还通过了英国 FAPAS（重金 属、农药残留检测）、德国 DRRR（营养成分检测）和英国 LGC（化妆品中的粘度、密度，食 品中的铅、总砷、镉等 6 个项目）能力验证。
  秉承“思利及人”的核心价值观，无限极（中国）坚持“弘扬中华优秀养生文化，创 造平衡、富足、和谐的健康人生”的企业使命，创造了独特的健康理念，致力于铸就高美 誉度品牌。
   在不断发展壮大的同时，无限极（中国）积极响应联合国可持续发展目标（SDGs）, 结 合公司独特的企业文化与健康理念，打造以“健康人生”为道位的公益品牌，在“健康” “品质”“员工”“伙伴”“环境”“社区”六大领域积极履行社会责任，致力于“成为履行 社会责任的优秀企业”。 目前，公司在中国内地捐建 21 所无限极小学，还开展了“无限极养生行走系列活动” 等公益项目，并捐赠 2000 万元人民币设立“思利及人公益基金会”，开展了“思利及人助 学圆梦”“无限极快乐足球”及“分公司创新公益”等公益项目。

薪酬福利：
1、优厚待遇：基本工资 + 年底双薪 + 绩效奖金 + 五险一金 + 商业保险 + 年度体检等；
2、富足时间：五天工作制、法定假、年假、圣诞假、加班补休等；
3、丰富活动：部门团队建设活动，不定期组织员工康乐会活动；
4、关怀福利：节假日福利品，生日、婚育贺金或礼物。

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