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品牌保护经理 ID37944

酩悦轩尼诗帝亚吉欧洋酒(上海)有限公司

  • 公司规模:500-1000人
  • 公司性质:外资(欧美)
  • 公司行业:奢侈品/收藏品/工艺品/珠宝

职位信息

  • 发布日期:2019-03-25
  • 工作地点:广州
  • 招聘人数:若干人
  • 工作经验:10年以上经验
  • 学历要求:招若干人
  • 语言要求:不限
  • 职位月薪:0.8-1.2万/月
  • 职位类别:其他

职位描述

RESPONSIBILITIES:

Assist to define and implement an off-line and on-line strategy in China;

Police the market for counterfeit products;

Supervise agents and service providers (investigators, outside counsels) in conducting investigations and enforcement actions;

Undertake legal actions against identified counterfeiters;

Manage and follow up legal proceedings all together with external lawyers;

Monitor ecommerce platforms, social media sites & websites for China. Establish effective relationships with online actors. Negotiating with Internet stakeholders;

Analysis of intelligence to high risk/most valuable targets and emerging threats;

Built relationships with Law enforcement (Customs, Police, Prosecutors). Provide training sessions to local enforcement authorities in product identification - with a view to encourage them to identify, seize and destroy counterfeits and prosecute infringers;

Create training materials for internal & external use regarding product identification of key MH brands ;

Participate in activities for the promotion of awareness of intellectual property and brand protection to MH local subsidiaries. Create training programs to local businesses in China with a view to gaining their help and managing their expectations;

Establish effective relationships and communication with the Business, Marketing & Digital teams to strengthen an efficient brand protection strategy;

Carry out identification of suspected counterfeit MH products and define the identification process for anti-counterfeit in China;

Facilitate internal and external communication regarding anti-counterfeiting activities;

Build and maintain an effective network in support of the above responsibilities, both internally (e.g. key business representatives and stakeholders, functional managers), and externally (e.g. related governments, relevant associations, IP offices, law firms, LEA, online monitoring firms…);

Participate in the external IP/Brand Protection -related events (including workshops);

Attend meetings with local anti-counterfeiting/IP associations, other brand owners to support and develop anti-counterfeiting network in China and co-ordinate actions;

Managing illicit parallel and decoded matters (investigations and legal proceedings follow up);

Liaise and share information with other brand protection managers regarding brand protection activities (Functional report to Senior BPM China). Coordination with the Brand Protection Director, MH Central and the Maisons;

Act as inital point of contact for all IP related matters/safety issues;

Lead on the implementation of the brand protection database;

Budget management.

 

REQUIREMENTS:

Law degree - Minimum 10 years of work experience in brand protection/IP practice

Knowledge and experience of alcoholic industry

Good ability to work independently

Ability to build trust and drive results is required. 

Must have strong communication skills; relationship builder

Be experienced in online brand protection/Digital oriented

Ability to act as trusted advisor to business, including senior executives 

Fluency in spoken and written English 

Travels required (China)

职能类别: 其他

公司介绍

酩悦轩尼诗帝亚吉欧洋酒(上海)有限公司(MHDC)是酩悦轩尼诗酒业集团(Moet Hennessy)与帝亚吉欧洋酒集团(Diageo)强强联手组成,总部设在上海。
目前,在中国运营一系列国际知名品牌的产品系列, 包括干邑(轩尼诗),香槟(酩悦香槟、凯歌皇牌香槟、唐培里侬香槟王和库克香槟),单一麦芽威士忌(格兰杰单一麦芽威士忌,雅柏单一麦芽威士忌)、混合威士忌(尊尼获加黑牌及红牌)、伏特加(雪树伏特加),以及新世界葡萄酒(云雾之湾、台阶等)。
同时,酩悦轩尼诗帝亚吉欧洋酒(上海)有限公司所属集团(MHDC)致力于在中国的长期发展,在云南德钦和宁夏银川建立了酒厂,生产葡萄酒(敖云)和起泡葡萄酒(夏桐起泡酒)。获取更多信息请访问:https://www.lvmh.com/houses/wines-spirits/

Moet Hennessy Diageo China (MHDC) is the cooperation of Moet Hennessy, the leading wine and Spirits Company under LVMH (Moet Hennessy Louis Vuitton), and Diageo, a global leader in beverage and alcohol. MHDC was established with headquarter in Shanghai.
MHDC currently operates a truly exceptional portfolio of internationally renowned brands in China. The premium lineup comprises of the well-known in their categories, including Cognac (Hennessy), Champagne (Moet & Chandon, Veuve Clicquot, Dom Pérignon and Krug), Malt Whisky (Glenmorangie, Ardbeg), Blended Whisky (Johnnie Walker Red Label, Johnnie Walker Black Label), Vodka (Belvedere), and New World wine brands (Cloudy Bay, Terrazas, etc)
The local investment projects such as the wineries in Deqin (Ao Yun) and Yinchuan (Chandon Sparkling Wine) are the signs of MHDC’s long-term commitment to China. For more information please visit:https://www.lvmh.com/houses/wines-spirits/

联系方式

  • 公司地址:地址:span南京西路1266号恒隆广场二期36楼